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eventos recomendados de eCommerce

Esta página cobre eventos e propriedades recomendados de eCommerce. Esses eventos são criados para capturar comportamentos de compra chave que os profissionais de marketing precisam para disparar mensagens eficazes, como direcionar carrinhos abandonados.

A Braze reconhece que o planejamento de dados leva tempo. Incentivamos nossos clientes a familiarizarem suas equipes de desenvolvimento e começarem a enviar esses eventos agora. Embora alguns recursos possam não estar disponíveis imediatamente com os eventos recomendados de eCommerce, você pode aguardar a introdução de novos produtos ao longo de 2025 que aprimorarão suas capacidades de eCommerce.

Tipos de eventos recomendados de eCommerce

Qualquer moeda que não seja USD relatada será exibida na Braze em USD com base na taxa de câmbio na data em que foi relatada. Para evitar conversão de moeda, defina a moeda como USD.

Você pode usar o evento de produto visualizado para disparar quando um cliente visualiza uma página de detalhes do produto.

Propriedades

Objetos de exemplo

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braze.logCustomEvent("ecommerce.product_viewed", {
    "product_id": "4111176",
    "product_name": "Torchie runners",
    "variant_id": "4111176700",
    "image_url": "https://braze-apparel.com/images/products/large/torchie-runners.jpg",
    "product_url": "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/",
    "price": 85,
    "currency": "GBP",
    "source": "https://braze-apparel.com/",
    "metadata": {
        "sku": "",
        "color": "ORANGE",
        "size": "6",
        "brand": "Braze"
    }
});

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BrazeProperties properties = new BrazeProperties()
    .addProperty("product_id", "4111176")
    .addProperty("product_name", "Torchie runners")
    .addProperty("variant_id", "4111176700")
    .addProperty("image_url", "https://braze-apparel.com/images/products/large/torchie-runners.jpg")
    .addProperty("product_url", "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/")
    .addProperty("price", 85)
    .addProperty("currency", "GBP")
    .addProperty("source", "https://braze-apparel.com/")
    .addProperty("metadata", new JSONObject()
        .put("sku", "")
        .put("color", "ORANGE")
        .put("size", "6")
        .put("brand", "Braze"));

Braze.getInstance(context).logCustomEvent("ecommerce.product_viewed", properties);

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let properties: [String: Any] = [
    "product_id": "4111176",
    "product_name": "Torchie runners",
    "variant_id": "4111176700",
    "image_url": "https://braze-apparel.com/images/products/large/torchie-runners.jpg",
    "product_url": "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/",
    "price": 85,
    "currency": "GBP",
    "source": "https://braze-apparel.com/",
    "metadata": [
        "sku": "",
        "color": "ORANGE",
        "size": "6",
        "brand": "Braze"
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.product_viewed", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.product_viewed",
      "time": "2024-01-15T09:03:45Z",
      "properties": {
        "product_id": "4111176",
        "product_name": "Torchie runners",
        "variant_id": "4111176700",
        "image_url": "https://braze-apparel.com/images/products/large/torchie-runners.jpg",
        "product_url": "https://braze-apparel.com/footwear-categories/sneakers/braze-orange-torchie-runners/",
        "price": 85,
        "currency": "GBP",
        "source": "https://braze-apparel.com/",
        "metadata": {
          "sku": "",
          "color": "ORANGE",
          "size": "6",
          "brand": "Braze"
        }
        "type": [
          "price_drop",
          "back_in_stock"
        ]
      }
    }
  ]
}

Você pode usar o evento de carrinho atualizado para rastrear quando produtos são adicionados, removidos ou atualizados no carrinho. O evento ecommerce.cart_updated verifica as seguintes informações antes de ser acionado:

  • O horário do evento é maior que o horário updated_at para o carrinho específico do usuário.
  • O carrinho não prosseguiu para o processo de checkout.
  • O array products não está vazio.

Objeto de mapeamento de carrinhos

O evento ecommerce.cart_updated tem um objeto de mapeamento de carrinhos. Este objeto é criado para o perfil do usuário que contém um mapeamento de carrinhos, que contêm todos os produtos no carrinho do comprador. Você pode acessar os produtos no carrinho de compras através da tag Liquid:

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{% shopping_cart {{context_properties.${cart_id}}} %}
{% for item in shopping_cart.products %}
{% catalog_items <add_your_catalog> {{item.variant_id}} %}

Se um carrinho não foi atualizado e progrediu para um evento de pedido realizado em 10 dias, iremos deletar o carrinho e os produtos associados.

Comportamento do carrinho ao mesclar perfis de usuário

Se houver dois carrinhos, adicione ambos ao usuário mesclado. Reenfileire o canva se for o mesmo ou diferente carrinho para enviar uma mensagem com as informações mais recentes do carrinho. O evento ecommerce.cart_updated conterá o ID do carrinho mais recente e os produtos mais recentes no carrinho.

Propriedades

Objetos de exemplo

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braze.logCustomEvent("ecommerce.cart_updated", {
    "cart_id": "cart_12345",
    "currency": "USD",
    "total_value": 199.98,
    "products": [
        {
            "product_id": "8266836345064",
            "product_name": "Classic T-Shirt",
            "variant_id": "44610569208040",
            "image_url": "https://braze-apparel.com/images/tshirt-blue-medium.jpg",
            "product_url": "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040",
            "quantity": 2,
            "price": 99.99,
            "metadata": {
                "sku": "TSH-BLU-M",
                "color": "BLUE",
                "size": "Medium",
                "brand": "Braze"
            }
        }
    ],
    "source": "https://braze-apparel.com",
    "metadata": {}
});

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JSONArray products = new JSONArray();
JSONObject product = new JSONObject()
    .put("product_id", "8266836345064")
    .put("product_name", "Classic T-Shirt")
    .put("variant_id", "44610569208040")
    .put("image_url", "https://braze-apparel.com/images/tshirt-blue-medium.jpg")
    .put("product_url", "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040")
    .put("quantity", 2)
    .put("price", 99.99)
    .put("metadata", new JSONObject()
        .put("sku", "TSH-BLU-M")
        .put("color", "BLUE")
        .put("size", "Medium")
        .put("brand", "Braze"));
products.put(product);

BrazeProperties properties = new BrazeProperties()
    .addProperty("cart_id", "cart_12345")
    .addProperty("currency", "USD")
    .addProperty("total_value", 199.98)
    .addProperty("products", products)
    .addProperty("source", "https://braze-apparel.com")
    .addProperty("metadata", new JSONObject());

Braze.getInstance(context).logCustomEvent("ecommerce.cart_updated", properties);

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let products: [[String: Any]] = [
    [
        "product_id": "8266836345064",
        "product_name": "Classic T-Shirt",
        "variant_id": "44610569208040",
        "image_url": "https://braze-apparel.com/images/tshirt-blue-medium.jpg",
        "product_url": "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040",
        "quantity": 2,
        "price": 99.99,
        "metadata": [
            "sku": "TSH-BLU-M",
            "color": "BLUE",
            "size": "Medium",
            "brand": "Braze"
        ]
    ]
]

let properties: [String: Any] = [
    "cart_id": "cart_12345",
    "currency": "USD",
    "total_value": 199.98,
    "products": products,
    "source": "https://braze-apparel.com",
    "metadata": [:]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.cart_updated", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.cart_updated",
      "time": "2024-01-15T09:15:30Z",
      "properties": {
        "cart_id": "cart_12345",
        "currency": "USD",
        "total_value": 199.98,
        "products": [
          {
            "product_id": "8266836345064",
            "product_name": "Classic T-Shirt",
            "variant_id": "44610569208040",
            "image_url": "https://braze-apparel.com/images/tshirt-blue-medium.jpg",
            "product_url": "https://braze-apparel.com/products/classic-tshirt?variant=44610569208040",
            "quantity": 2,
            "price": 99.99,
            "metadata": {
              "sku": "TSH-BLU-M",
              "color": "BLUE",
              "size": "Medium",
              "brand": "Braze"
            }
          }
        ],
        "source": "https://braze-apparel.com",
        "metadata": {}
      }
    }
  ]
}

Você pode usar o evento de checkout iniciado para redirecionar clientes que iniciaram o processo de checkout, mas não fizeram um pedido.

Semelhante ao evento ecommerce.cart_updated, este evento permite que você aproveite a tag Liquid do carrinho de compras para acessar todos os produtos dentro do carrinho para mensagens de checkout abandonado:

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{% shopping_cart {{context_properties.${cart_id}}} :abort_if_not_abandoned false %}
{% for item in shopping_cart.products %}
{% catalog_items <add_your_catalog> {{item.variant_id}} %}

Propriedades

Objetos de exemplo

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braze.logCustomEvent("ecommerce.checkout_started", {
    "checkout_id": "checkout_abc123",
    "cart_id": "cart_12345",
    "total_value": 199.98,
    "currency": "USD",
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "checkout_url": "https://checkout.braze-audio.com/abc123"
    }
});

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JSONArray products = new JSONArray();
JSONObject product = new JSONObject()
    .put("product_id", "632910392")
    .put("product_name", "Wireless Headphones")
    .put("variant_id", "808950810")
    .put("quantity", 1)
    .put("price", 199.98)
    .put("metadata", new JSONObject()
        .put("sku", "WH-BLK-PRO")
        .put("color", "Black")
        .put("brand", "AudioTech"));
products.put(product);

BrazeProperties properties = new BrazeProperties()
    .addProperty("checkout_id", "checkout_abc123")
    .addProperty("cart_id", "cart_12345")
    .addProperty("total_value", 199.98)
    .addProperty("currency", "USD")
    .addProperty("products", products)
    .addProperty("source", "https://braze-audio.com")
    .addProperty("metadata", new JSONObject()
        .put("checkout_url", "https://checkout.braze-audio.com/abc123"));

Braze.getInstance(context).logCustomEvent("ecommerce.checkout_started", properties);

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let products: [[String: Any]] = [
    [
        "product_id": "632910392",
        "product_name": "Wireless Headphones",
        "variant_id": "808950810",
        "quantity": 1,
        "price": 199.98,
        "metadata": [
            "sku": "WH-BLK-PRO",
            "color": "Black",
            "brand": "BrazeAudio"
        ]
    ]
]

let properties: [String: Any] = [
    "checkout_id": "checkout_abc123",
    "cart_id": "cart_12345",
    "total_value": 199.98,
    "currency": "USD",
    "products": products,
    "source": "https://braze-audio.com",
    "metadata": [
        "checkout_url": "https://checkout.braze-audio.com/abc123"
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.checkout_started", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.checkout_started",
      "time": "2024-01-15T09:25:45Z",
      "properties": {
        "checkout_id": "checkout_abc123",
        "cart_id": "cart_12345",
        "total_value": 199.98,
        "currency": "USD",
        "products": [
          {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
              "sku": "WH-BLK-PRO",
              "color": "Black",
              "brand": "BrazeAudio"
            }
          }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
          "checkout_url": "https://checkout.braze-audio.com/abc123"
        }
      }
    }
  ]
}

Você pode usar o evento de pedido realizado para disparar quando um cliente completa com sucesso o processo de checkout e faz um pedido.

Propriedades

Objetos de exemplo

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braze.logCustomEvent("ecommerce.order_placed", {
    "order_id": "order_67890",
    "cart_id": "cart_12345",
    "total_value": 189.98,
    "currency": "USD",
    "total_discounts": 10.00,
    "discounts": [
        {
            "code": "SAVE10",
            "amount": 10.00
        }
    ],
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["electronics", "audio"],
        "referring_site": "https://www.e-referrals.com",
        "payment_gateway_names": ["tap2pay", "dotcash"]
    }
});

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JSONArray discounts = new JSONArray();
discounts.put(new JSONObject()
    .put("code", "SAVE10")
    .put("amount", 10.00));

JSONArray products = new JSONArray();
JSONObject product = new JSONObject()
    .put("product_id", "632910392")
    .put("product_name", "Wireless Headphones")
    .put("variant_id", "808950810")
    .put("quantity", 1)
    .put("price", 199.98)
    .put("metadata", new JSONObject()
        .put("sku", "WH-BLK-PRO")
        .put("color", "Black")
        .put("brand", "AudioTech"));
products.put(product);

BrazeProperties properties = new BrazeProperties()
    .addProperty("order_id", "order_67890")
    .addProperty("cart_id", "cart_12345")
    .addProperty("total_value", 189.98)
    .addProperty("currency", "USD")
    .addProperty("total_discounts", 10.00)
    .addProperty("discounts", discounts)
    .addProperty("products", products)
    .addProperty("source", "https://braze-audio.com")
    .addProperty("metadata", new JSONObject()
        .put("order_status_url", "https://braze-audio.com/orders/67890/status")
        .put("order_number", "ORD-2024-001234")
        .put("tags", new JSONArray().put("electronics").put("audio"))
        .put("referring_site", "https://www.e-referrals.com")
        .put("payment_gateway_names", new JSONArray().put("tap2pay").put("dotcash")));

Braze.getInstance(context).logCustomEvent("ecommerce.order_placed", properties);

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let discounts: [[String: Any]] = [
    [
        "code": "SAVE10",
        "amount": 10.00
    ]
]

let products: [[String: Any]] = [
    [
        "product_id": "632910392",
        "product_name": "Wireless Headphones",
        "variant_id": "808950810",
        "quantity": 1,
        "price": 199.98,
        "metadata": [
            "sku": "WH-BLK-PRO",
            "color": "Black",
            "brand": "BrazeAudio"
        ]
    ]
]

let properties: [String: Any] = [
    "order_id": "order_67890",
    "cart_id": "cart_12345",
    "total_value": 189.98,
    "currency": "USD",
    "total_discounts": 10.00,
    "discounts": discounts,
    "products": products,
    "source": "https://braze-audio.com",
    "metadata": [
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["electronics", "audio"],
        "referring_site": "https://www.e-referrals.com",
        "payment_gateway_names": ["tap2pay", "dotcash"]
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.order_placed", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.order_placed",
      "time": "2024-01-15T09:35:20Z",
      "properties": {
        "order_id": "order_67890",
        "cart_id": "cart_12345",
        "total_value": 189.98,
        "currency": "USD",
        "total_discounts": 10.00,
        "discounts": [
          {
            "code": "SAVE10",
            "amount": 10.00
          }
        ],
        "products": [
          {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
              "sku": "WH-BLK-PRO",
              "color": "Black",
              "brand": "BrazeAudio"
            }
          }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
          "order_status_url": "https://braze-audio.com/orders/67890/status",
          "order_number": "ORD-2024-001234",
          "tags": ["electronics", "audio"],
          "referring_site": "https://www.e-referrals.com",
          "payment_gateway_names": ["tap2pay", "dotcash"]
        }
      }
    }
  ]
}

Você pode usar o evento de pedido reembolsado para disparar quando um pedido é parcialmente ou totalmente reembolsado.

Propriedades

Objetos de exemplo

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braze.logCustomEvent("ecommerce.order_refunded", {
    "order_id": "order_67890",
    "total_value": 99.99,
    "currency": "USD",
    "total_discounts": 5.00,
    "discounts": [
        {
            "code": "SAVE5",
            "amount": 5.00
        }
    ],
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 99.99,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_note": "Customer requested refund due to defective item",
        "order_number": "ORD-2024-001234",
        "tags": ["refund", "defective"]
    }
});

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JSONArray discounts = new JSONArray();
discounts.put(new JSONObject()
    .put("code", "SAVE5")
    .put("amount", 5.00));

JSONArray products = new JSONArray();
JSONObject product = new JSONObject()
    .put("product_id", "632910392")
    .put("product_name", "Wireless Headphones")
    .put("variant_id", "808950810")
    .put("quantity", 1)
    .put("price", 99.99)
    .put("metadata", new JSONObject()
        .put("sku", "WH-BLK-PRO")
        .put("color", "Black")
        .put("brand", "AudioTech"));
products.put(product);

BrazeProperties properties = new BrazeProperties()
    .addProperty("order_id", "order_67890")
    .addProperty("total_value", 99.99)
    .addProperty("currency", "USD")
    .addProperty("total_discounts", 5.00)
    .addProperty("discounts", discounts)
    .addProperty("products", products)
    .addProperty("source", "https://braze-audio.com")
    .addProperty("metadata", new JSONObject()
        .put("order_status_url", "https://braze-audio.com/orders/67890/status")
        .put("order_note", "Customer requested refund due to defective item")
        .put("order_number", "ORD-2024-001234")
        .put("tags", new JSONArray().put("refund").put("defective")));

Braze.getInstance(context).logCustomEvent("ecommerce.order_refunded", properties);

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let discounts: [[String: Any]] = [
    [
        "code": "SAVE5",
        "amount": 5.00
    ]
]

let products: [[String: Any]] = [
    [
        "product_id": "632910392",
        "product_name": "Wireless Headphones",
        "variant_id": "808950810",
        "quantity": 1,
        "price": 99.99,
        "metadata": [
            "sku": "WH-BLK-PRO",
            "color": "Black",
            "brand": "BrazeAudio"
        ]
    ]
]

let properties: [String: Any] = [
    "order_id": "order_67890",
    "total_value": 99.99,
    "currency": "USD",
    "total_discounts": 5.00,
    "discounts": discounts,
    "products": products,
    "source": "https://braze-audio.com",
    "metadata": [
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_note": "Customer requested refund due to defective item",
        "order_number": "ORD-2024-001234",
        "tags": ["refund", "defective"]
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.order_refunded", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.order_refunded",
      "time": "2024-01-15T10:15:30Z",
      "properties": {
        "order_id": "order_67890",
        "total_value": 99.99,
        "currency": "USD",
        "total_discounts": 5.00,
        "discounts": [
          {
            "code": "SAVE5",
            "amount": 5.00
          }
        ],
        "products": [
          {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 99.99,
            "metadata": {
              "sku": "WH-BLK-PRO",
              "color": "Black",
              "brand": "BrazeAudio"
            }
          }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
          "order_status_url": "https://braze-audio.com/orders/67890/status",
          "order_note": "Customer requested refund due to defective item",
          "order_number": "ORD-2024-001234",
          "tags": ["refund", "defective"]
        }
      }
    }
  ]
}

Você pode usar o evento de pedido cancelado para disparar quando um cliente cancela um pedido.

Propriedades

Objetos de exemplo

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braze.logCustomEvent("ecommerce.order_cancelled", {
    "order_id": "order_67890",
    "cancel_reason": "customer changed mind",
    "total_value": 189.98,
    "currency": "USD",
    "total_discounts": 10.00,
    "discounts": [
        {
            "code": "SAVE10",
            "amount": 10.00
        }
    ],
    "products": [
        {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
                "sku": "WH-BLK-PRO",
                "color": "Black",
                "brand": "BrazeAudio"
            }
        }
    ],
    "source": "https://braze-audio.com",
    "metadata": {
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["cancelled", "customer_request"]
    }
});

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JSONArray discounts = new JSONArray();
discounts.put(new JSONObject()
    .put("code", "SAVE10")
    .put("amount", 10.00));

JSONArray products = new JSONArray();
JSONObject product = new JSONObject()
    .put("product_id", "632910392")
    .put("product_name", "Wireless Headphones")
    .put("variant_id", "808950810")
    .put("quantity", 1)
    .put("price", 199.98)
    .put("metadata", new JSONObject()
        .put("sku", "WH-BLK-PRO")
        .put("color", "Black")
        .put("brand", "AudioTech"));
products.put(product);

BrazeProperties properties = new BrazeProperties()
    .addProperty("order_id", "order_67890")
    .addProperty("cancel_reason", "customer changed mind")
    .addProperty("total_value", 189.98)
    .addProperty("currency", "USD")
    .addProperty("total_discounts", 10.00)
    .addProperty("discounts", discounts)
    .addProperty("products", products)
    .addProperty("source", "https://braze-audio.com")
    .addProperty("metadata", new JSONObject()
        .put("order_status_url", "https://braze-audio.com/orders/67890/status")
        .put("order_number", "ORD-2024-001234")
        .put("tags", new JSONArray().put("cancelled").put("customer_request")));

Braze.getInstance(context).logCustomEvent("ecommerce.order_cancelled", properties);

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let discounts: [[String: Any]] = [
    [
        "code": "SAVE10",
        "amount": 10.00
    ]
]

let products: [[String: Any]] = [
    [
        "product_id": "632910392",
        "product_name": "Wireless Headphones",
        "variant_id": "808950810",
        "quantity": 1,
        "price": 199.98,
        "metadata": [
            "sku": "WH-BLK-PRO",
            "color": "Black",
            "brand": "BrazeAudio"
        ]
    ]
]

let properties: [String: Any] = [
    "order_id": "order_67890",
    "cancel_reason": "customer changed mind",
    "total_value": 189.98,
    "currency": "USD",
    "total_discounts": 10.00,
    "discounts": discounts,
    "products": products,
    "source": "https://braze-audio.com",
    "metadata": [
        "order_status_url": "https://braze-audio.com/orders/67890/status",
        "order_number": "ORD-2024-001234",
        "tags": ["cancelled", "customer_request"]
    ]
]

AppDelegate.braze?.logCustomEvent(name: "ecommerce.order_cancelled", properties: properties)

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{
  "events": [
    {
      "external_id": "user_id",
      "app_id": "your_app_identifier",
      "name": "ecommerce.order_cancelled",
      "time": "2024-01-15T10:45:15Z",
      "properties": {
        "order_id": "order_67890",
        "cancel_reason": "customer changed mind",
        "total_value": 189.98,
        "currency": "USD",
        "total_discounts": 10.00,
        "discounts": [
          {
            "code": "SAVE10",
            "amount": 10.00
          }
        ],
        "products": [
          {
            "product_id": "632910392",
            "product_name": "Wireless Headphones",
            "variant_id": "808950810",
            "quantity": 1,
            "price": 199.98,
            "metadata": {
              "sku": "WH-BLK-PRO",
              "color": "Black",
              "brand": "BrazeAudio"
            }
          }
        ],
        "source": "https://braze-audio.com",
        "metadata": {
          "order_status_url": "https://braze-audio.com/orders/67890/status",
          "order_number": "ORD-2024-001234",
          "tags": ["cancelled", "customer_request"]
        }
      }
    }
  ]
}

Modelos de Canvas de eCommerce

A Braze criou modelos de Canvas pré-construídos que são alimentados por eventos recomendados de eCommerce, como direcionar clientes que iniciaram o processo de checkout, mas saíram antes de finalizar o pedido. Você pode usar esses eventos para tomar decisões informadas para melhorar a jornada do usuário, personalizando o envio de mensagens e direcionando públicos específicos.

Confira nossos casos de uso de eCommerce dedicados para mais maneiras de como você pode usar esses eventos com modelos de Canvas.

Campos calculados pelo usuário

Usamos cálculos de campos de usuário padronizados para os seguintes campos:

  • Receita Total = soma do valor total dos pedidos realizados - soma do valor total dos pedidos reembolsados
  • Contagem Total de Pedidos = contagem de eventos de pedidos distintos realizados - contagem de eventos de cancelamentos de pedidos distintos
  • Valor Total de Reembolso = soma do valor total dos pedidos reembolsados

Esses cálculos de campos de usuário também estão incluídos na aba Transações dos perfis de usuário.

A aba "Transações" com campos calculados pelo usuário.
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