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Customer behavior and user events

Use the search bar or the checkboxes below to find the events you need to use Currents effectively.

These schema include other App or Website activity such as Sessions, Custom Events, and Purchases tracked through the platform.

その他のイベントの種類にアクセスする必要がある場合は、Braze の担当者に問い合わせるか、サポートチケットを開いてください。このページで必要なものが見つからない場合は、メッセージエンゲージメントイベントライブラリーや Currents のサンプルデータ例をご覧ください。

顧客行動とユーザーイベントの構造およびプラットフォーム値の説明

イベントの構造

この顧客行動とユーザーイベントの内訳は、一般的に顧客行動やユーザーイベントに含まれる情報のタイプを示します。開発者とビジネスインテリジェンス戦略チームは、情報の構成要素をしっかり理解したうえで、受信した Currents イベントデータを使用して、データドリブン型のレポートやグラフを作成したり、その他の貴重なデータ指標を活用したりすることができます。

ユーザーイベントの内訳。購入イベントを示し、リストされたプロパティはユーザー固有のプロパティ、動作固有のプロパティ、デバイス固有のプロパティごとにグループ分けされている。

顧客行動およびユーザーイベントは、ユーザー固有のプロパティ、動作固有のプロパティ、およびデバイス固有のプロパティで構成されます。

プラットフォームの値

特定のイベントは、ユーザーのデバイスのプラットフォームを示す platform 値を返します。
次の表に、返される可能性のある値の詳細を示します。

ランダムバケット番号更新イベント

このユーザーイベントは、ワークスペース内で新規ユーザーが作成されるたびに発生します。このイベントでは、各新規ユーザーにランダムバケット番号が割り当てられ、これを使用してランダムユーザーの均一に分散されたセグメントを作成できます。これを使用して、ランダムバケット番号の値の範囲をグループ化し、キャンペーンとキャンペーンバリアント間でパフォーマンスを比較します。

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// users.RandomBucketNumberUpdate

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "prev_random_bucket_number" : "(optional, int) Previous random bucket number",
  "random_bucket_number" : "(required, int) New random bucket number",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) [PII] Braze user ID of the user who performed this event"
}

カスタムイベント

このイベントは、特定のカスタムイベントがトリガーされたときに発生します。これを使用して、ユーザーがアプリケーションでカスタムイベントを実行したタイミングを追跡します。

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// users.behaviors.CustomEvent

{
  "ad_id" : "(optional, string) [PII] Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(optional, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "name" : "(required, string) Name of the custom event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "properties" : "(required, string) Custom properties stored as a JSON encoded string",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "timezone" : "(optional, string) Time zone of the user",
  "user_id" : "(required, string) [PII] Braze user ID of the user who performed this event"
}

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// [Braze Custom Event] (users.behaviors.CustomEvent)

{
  "adid" : "(optional, string) [PII] Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) [PII] Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// [Braze Custom Event] (users.behaviors.CustomEvent)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// users.behaviors.CustomEvent

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "name" : "(required, string) Name of the custom event"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

プロパティの詳細

  • カスタムイベントの場合、ペイロードには、イベントに関連付けられている任意のカスタムイベントプロパティも含まれます。
  • ad_id、ad_id_type、および ad_tracking_enabled の場合、ネイティブ SDK を介して iOS IDFA および Android Google アド ID を明示的に収集する必要があります。詳細については、iOS、Android のリンク先を参照してください。
  • Kafka を使って Currents データをインジェストしている場合、ad_id 送信用の機能フリッパーを有効にするには、カスタマーサクセスマネージャーまたはアカウントマネージャーにお問い合わせください。

インストールアトリビューションイベント

このイベントは、アプリのインストールがソースに起因する場合に発生します。これを使用して、アプリのインストール元を追跡します。

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// users.behaviors.InstallAttribution

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "source" : "(required, string) The source of the attribution",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) [PII] Braze user ID of the user who performed this event"
}

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// Install Attribution (users.behaviors.InstallAttribution)

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "source" : "(optional, string) The source of the attribution"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Install Attribution (users.behaviors.InstallAttribution)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "source" : "(optional, string) The source of the attribution",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Install Attribution (users.behaviors.InstallAttribution)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : { },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "source" : "(required, string) The source of the attribution"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

位置情報イベント

このイベントは、ユーザーが特定のロケーションを訪問したときにトリガーされます。これを使用して、アプリ内でロケーションイベントをトリガーするユーザーを追跡します。

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// users.behaviors.Location

{
  "ad_id" : "(optional, string) [PII] Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
  "altitude" : "(optional, float) [PII] Altitude of recorded location",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "latitude" : "(required, float) [PII] Latitude of recorded location",
  "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
  "longitude" : "(required, float) [PII] Longitude of recorded location",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) [PII] Braze user ID of the user who performed this event"
}

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// Location (users.behaviors.Location)

{
  "adid" : "(optional, string) [PII] Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
    "altitude" : "(optional, float) [PII] Altitude of recorded location",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_model" : "(optional, string) Model of the device",
    "latitude" : "(required, float) [PII] Latitude of recorded location",
    "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
    "longitude" : "(required, float) [PII] Longitude of recorded location",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) [PII] Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Location (users.behaviors.Location)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
    "altitude" : "(optional, float) [PII] Altitude of recorded location",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "latitude" : "(required, float) [PII] Latitude of recorded location",
    "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
    "longitude" : "(required, float) [PII] Longitude of recorded location",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Location (users.behaviors.Location)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "alt_accuracy" : "(optional, float) Altitude accuracy of recorded location",
    "altitude" : "(optional, float) [PII] Altitude of recorded location",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "latitude" : "(required, float) [PII] Latitude of recorded location",
    "ll_accuracy" : "(optional, float) Accuracy of the latitude and longitude of recorded location",
    "longitude" : "(required, float) [PII] Longitude of recorded location"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

プロパティの詳細

  • ad_id、ad_id_type、および ad_tracking_enabled の場合、ネイティブ SDK を介して iOS IDFA および Android Google アド ID を明示的に収集する必要があります。詳細については、iOS、Android のリンク先を参照してください。
  • Kafka を使って Currents データをインジェストしている場合、ad_id 送信用の機能フリッパーを有効にするには、カスタマーサクセスマネージャーまたはアカウントマネージャーにお問い合わせください。

購入イベント

このイベントは、ユーザーが購入を行ったときに発生します。このデータを使用して、ユーザーがアプリケーションで何かを購入したタイミングを追跡します。

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// users.behaviors.Purchase

{
  "ad_id" : "(optional, string) [PII] Advertising identifier",
  "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
  "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(optional, string) API ID of the app on which this event occurred",
  "currency" : "(required, string) Currency of the purchase",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "price" : "(required, float) Price of the purchase",
  "product_id" : "(required, string) ID of the product purchased",
  "properties" : "(required, string) Custom properties stored as a JSON encoded string",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) [PII] Braze user ID of the user who performed this event"
}

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// Purchase (users.behaviors.Purchase)

{
  "adid" : "(optional, string) [PII] Advertising identifier",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "currency" : "(required, string) Currency of the purchase",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "idfa" : "(optional, string) [PII] Advertising identifier",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "price" : "(required, float) Price of the purchase",
  "productId" : "(required, string) ID of the product purchased",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Purchase (users.behaviors.Purchase)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "currency" : "(required, string) Currency of the purchase",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "price" : "(required, float) Price of the purchase",
    "product_id" : "(required, string) ID of the product purchased",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Purchased (users.behaviors.Purchase)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "ad_id" : "(optional, string) [PII] Advertising identifier",
    "ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
    "ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "currency" : "(required, string) Currency of the purchase",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "price" : "(required, float) Price of the purchase",
    "product_id" : "(required, string) ID of the product purchased"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

プロパティの詳細

  • 購入イベントの場合、ペイロードには、イベントに関連付けられている購入イベントプロパティも含まれます。
  • ad_id、ad_id_type、および ad_tracking_enabled の場合、ネイティブ SDK を介して iOS IDFA および Android Google アド ID を明示的に収集する必要があります。詳細については、iOS、Android のリンク先を参照してください。
  • Kafka を使って Currents データをインジェストしている場合、ad_id 送信用の機能フリッパーを有効にするには、カスタマーサクセスマネージャーまたはアカウントマネージャーにお問い合わせください。

初回セッションイベント

このイベントは、ユーザーがアプリケーション内で最初のセッションを開始したときに発生します。このデータを使用して、ユーザーがいつセッションを開始したかを追跡します。

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// users.behaviors.app.FirstSession

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "country" : "(optional, string) [DEPRECATED]",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "gender" : "(optional, string) [DEPRECATED]",
  "id" : "(required, string) Globally unique ID for this event",
  "language" : "(optional, string) [DEPRECATED]",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "sdk_version" : "(optional, string) [DEPRECATED]",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "timezone" : "(optional, string) Time zone of the user",
  "user_id" : "(required, string) [PII] Braze user ID of the user who performed this event"
}

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// First Session (users.behaviors.app.FirstSession)

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// First Session (users.behaviors.app.FirstSession)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// First Session (users.behaviors.app.FirstSession)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "session_id" : "(required, string) UUID of the session"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

セッション終了イベント

これは、ユーザーがアプリケーションを離脱したとき、つまり現在のセッションを終了したときに発生します。このデータを使用して、セッションの終了時点を追跡し、対応するセッション開始イベントとあわせてセッション時間の長さを計算します。

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// users.behaviors.app.SessionEnd

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "duration" : "(optional, float) Duration of the session in seconds",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) [PII] Braze user ID of the user who performed this event"
}

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// Session End (users.behaviors.app.SessionEnd)

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_model" : "(optional, string) Model of the device",
    "duration" : "(optional, float) Duration of the session in seconds",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Session End (users.behaviors.app.SessionEnd)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "duration" : "(optional, float) Duration of the session in seconds",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Session Ended (users.behaviors.app.SessionEnd)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "duration" : "(optional, float) Duration of the session in seconds",
    "session_id" : "(required, string) UUID of the session"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

セッション開始イベント

このイベントは、ユーザーがセッションを開始したときに発生します。このデータを使用して、ユーザーがいつセッションを開始したかを追跡します。

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// users.behaviors.app.SessionStart

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(required, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "device_model" : "(optional, string) Model of the device",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "os_version" : "(optional, string) Version of the operating system of the device",
  "platform" : "(optional, string) Platform of the device",
  "session_id" : "(required, string) UUID of the session",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) [PII] Braze user ID of the user who performed this event"
}

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// Session Start (users.behaviors.app.SessionStart)

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_model" : "(optional, string) Model of the device",
    "os_version" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Session Start (users.behaviors.app.SessionStart)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "$device" : "(optional, string) Model of the device",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "$os" : "(optional, string) Version of the operating system of the device",
    "platform" : "(optional, string) Platform of the device",
    "session_id" : "(optional, string) UUID of the session",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Session Started (users.behaviors.app.SessionStart)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : {
      "model" : "(optional, string) Model of the device",
      "type" : "(optional, string) Platform of the device"
    },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "session_id" : "(required, string) UUID of the session"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

ライブアクティビティの Push To Start トークン変更イベント

このイベントは、Braze がライブアクティビティの Push To Start トークンをユーザーと同期する際に発生します。

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// users.behaviors.liveactivity.PushToStartTokenChange

{
  "activity_attributes_type" : "(optional, string) Live Activity attribute type",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(optional, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
  "push_to_start_token" : "(optional, string) Live Activity push to start token",
  "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
  "sdk_version" : "(optional, string) Version of the Braze SDK in use during the event",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(required, string) [PII] Braze user ID of the user who performed this event"
}

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// Live Activity Push To Start Token Change (users.behaviors.liveactivity.PushToStartTokenChange)

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "activity_attributes_type" : "(optional, string) Live Activity attribute type",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "push_to_start_token" : "(optional, string) Live Activity push to start token",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Live Activity Push To Start Token Change (users.behaviors.liveactivity.PushToStartTokenChange)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "activity_attributes_type" : "(optional, string) Live Activity attribute type",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "push_to_start_token" : "(optional, string) Live Activity push to start token",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token"
  }
}

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// Live Activity Push To Start Token Changed (users.behaviors.liveactivity.PushToStartTokenChange)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : { },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "activity_attributes_type" : "(optional, string) Live Activity attribute type",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "push_to_start_token" : "(optional, string) Live Activity push to start token",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

ライブアクティビティ更新トークン変更イベント

このイベントは、Braze がライブアクティビティ更新トークンをユーザーと同期するときに発生します。

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// users.behaviors.liveactivity.UpdateTokenChange

{
  "activity_id" : "(optional, string) Live Activity identifier",
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(optional, string) API ID of the app on which this event occurred",
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
  "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
  "sdk_version" : "(optional, string) Version of the Braze SDK in use during the event",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "update_token" : "(optional, string) Live Activity update token",
  "user_id" : "(required, string) [PII] Braze user ID of the user who performed this event"
}

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// Live Activity Update Token Change (users.behaviors.liveactivity.UpdateTokenChange)

{
  "device_id" : "(optional, string) ID of the device on which the event occurred",
  "event_properties" : {
    "activity_id" : "(optional, string) Live Activity identifier",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
    "update_token" : "(optional, string) Live Activity update token"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Live Activity Update Token Change (users.behaviors.liveactivity.UpdateTokenChange)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "activity_id" : "(optional, string) Live Activity identifier",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "token" : "(required, string) The Mixpanel API token",
    "update_token" : "(optional, string) Live Activity update token"
  }
}

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// Live Activity Update Token Changed (users.behaviors.liveactivity.UpdateTokenChange)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : { },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "activity_id" : "(optional, string) Live Activity identifier",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "device_id" : "(optional, string) ID of the device on which the event occurred",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
    "update_token" : "(optional, string) Live Activity update token"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

プッシュ通知トークンの状態変更イベント

このイベントは、プッシュトークンが挿入、更新、または削除されたときに発生します。プッシュトークンの状態を追跡するために使用します。

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// users.behaviors.pushnotification.TokenStateChange

{
  "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
  "app_id" : "(optional, string) API ID of the app on which this event occurred",
  "external_user_id" : "(optional, string) [PII] External ID of the user",
  "id" : "(required, string) Globally unique ID for this event",
  "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
  "platform" : "(optional, string) Platform of the device",
  "push_token" : "(optional, string) Push token of the event",
  "push_token_created_at" : "(optional, int) UNIX timestamp at which the push token was created",
  "push_token_device_id" : "(optional, string) Device id of the push token",
  "push_token_foreground_push_disabled" : "(optional, boolean) Foreground push disabled flag of the push token",
  "push_token_provisionally_opted_in" : "(optional, boolean) Provisionally opted in flag of the push token",
  "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
  "push_token_updated_at" : "(optional, int) UNIX timestamp at which the push token was last updated",
  "sdk_version" : "(optional, string) Version of the Braze SDK in use during the event",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "time_ms" : "(optional, long) Time in millisecond when the event happened",
  "user_id" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "web_push_token_public_key" : "(optional, string) Public key of the push token, only applies to web push tokens",
  "web_push_token_user_auth" : "(optional, string) User auth of the push token, only applies to web push tokens",
  "web_push_token_vapid_public_key" : "(optional, string) VAPID public key of the push token, only applies to web push tokens"
}

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// Push Notification Token State Change (users.behaviors.pushnotification.TokenStateChange)

{
  "event_properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "platform" : "(optional, string) Platform of the device",
    "push_token" : "(optional, string) Push token of the event",
    "push_token_created_at" : "(optional, int) UNIX timestamp at which the push token was created",
    "push_token_device_id" : "(optional, string) Device id of the push token",
    "push_token_foreground_push_disabled" : "(optional, boolean) Foreground push disabled flag of the push token",
    "push_token_provisionally_opted_in" : "(optional, boolean) Provisionally opted in flag of the push token",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
    "push_token_updated_at" : "(optional, int) UNIX timestamp at which the push token was last updated",
    "time_ms" : "(optional, long) Time in millisecond when the event happened",
    "web_push_token_public_key" : "(optional, string) Public key of the push token, only applies to web push tokens",
    "web_push_token_user_auth" : "(optional, string) User auth of the push token, only applies to web push tokens",
    "web_push_token_vapid_public_key" : "(optional, string) VAPID public key of the push token, only applies to web push tokens"
  },
  "event_type" : "(required, string) The event type name, as it is exported to Amplitude",
  "insert_id" : "(required, string) Globally unique ID for this event",
  "library" : "Braze",
  "time" : "(required, int) UNIX timestamp at which the event happened",
  "user_id" : "(optional, string) [PII] External ID of the user"
}

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// Push Notification Token State Change (users.behaviors.pushnotification.TokenStateChange)

{
  "event" : "(required, string) The event type name, as it is exported to Mixpanel",
  "properties" : {
    "$partner_id" : "braze",
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "distinct_id" : "(required, string) [PII] External ID of the user",
    "$insert_id" : "(required, string) Globally unique ID for this event",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "platform" : "(optional, string) Platform of the device",
    "push_token" : "(optional, string) Push token of the event",
    "push_token_created_at" : "(optional, int) UNIX timestamp at which the push token was created",
    "push_token_device_id" : "(optional, string) Device id of the push token",
    "push_token_foreground_push_disabled" : "(optional, boolean) Foreground push disabled flag of the push token",
    "push_token_provisionally_opted_in" : "(optional, boolean) Provisionally opted in flag of the push token",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
    "push_token_updated_at" : "(optional, int) UNIX timestamp at which the push token was last updated",
    "time" : "(required, int) UNIX timestamp at which the event happened",
    "time_ms" : "(optional, long) Time in millisecond when the event happened",
    "token" : "(required, string) The Mixpanel API token",
    "web_push_token_public_key" : "(optional, string) Public key of the push token, only applies to web push tokens",
    "web_push_token_user_auth" : "(optional, string) User auth of the push token, only applies to web push tokens",
    "web_push_token_vapid_public_key" : "(optional, string) VAPID public key of the push token, only applies to web push tokens"
  }
}

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// Push Notification Token State Changed (users.behaviors.pushnotification.TokenStateChange)

{
  "anonymousId" : "(required, string) [PII] Braze user ID of the user who performed this event",
  "context" : {
    "device" : { },
    "traits" : { }
  },
  "event" : "(required, string) The event type name, as it is exported to Segment",
  "messageId" : "(required, string) Globally unique ID for this event",
  "properties" : {
    "app_group_id" : "(optional, string) API ID of the app group this user belongs to",
    "app_id" : "(optional, string) API ID of the app on which this event occurred",
    "ios_push_token_apns_gateway" : "(optional, int) APNS gateway of the push token, only applies to iOS push tokens, 1 for development, 2 for production",
    "push_token" : "(optional, string) Push token of the event",
    "push_token_created_at" : "(optional, int) UNIX timestamp at which the push token was created",
    "push_token_device_id" : "(optional, string) Device id of the push token",
    "push_token_foreground_push_disabled" : "(optional, boolean) Foreground push disabled flag of the push token",
    "push_token_provisionally_opted_in" : "(optional, boolean) Provisionally opted in flag of the push token",
    "push_token_state_change_type" : "(optional, string) A description of the push token state change type",
    "push_token_updated_at" : "(optional, int) UNIX timestamp at which the push token was last updated",
    "time_ms" : "(optional, long) Time in millisecond when the event happened",
    "web_push_token_public_key" : "(optional, string) Public key of the push token, only applies to web push tokens",
    "web_push_token_user_auth" : "(optional, string) User auth of the push token, only applies to web push tokens",
    "web_push_token_vapid_public_key" : "(optional, string) VAPID public key of the push token, only applies to web push tokens"
  },
  "timestamp" : "(required, int) UNIX timestamp at which the event happened",
  "type" : "track",
  "userId" : "(optional, string) [PII] External ID of the user"
}

プロパティの詳細

  • push_token_foreground_push_disabled フィールドは、プッシュトークンがフォアグラウンドまたはバックグラウンドのプッシュを受信できるかどうかを示します。
    • ユーザーがデバイス上でプッシュ通知の権限を明示的に許可した場合、この値は false となり、トークンはフォアグラウンドプッシュ通知を受信できます。
    • ユーザーがデバイス上で明示的にプッシュ通知の権限を拒否した場合、この値は true となり、トークンはバックグラウンドプッシュ通知でのみ許可されます。
    • プッシュ権限が不明な場合、この値は空になります。デフォルトでは、Braze はトークンに対してフォアグラウンドのプッシュ通知を送信しようとします。
  • push_token_provisionally_opted_in フィールドは iOS プッシュトークンにのみ適用されます。
    • 仮承認を設定している場合、仮トークンはこのフィールドが true に設定されます。その他のプッシュトークンはすべて false です。
  • sdk_version フィールドは、SDK によってトークンの状態変更が開始された場合にのみ値が設定されます。
    • SDK の changeUser イベントがトリガーとなり、トークンがユーザー間で移動される場合、sdk_version フィールドに値が設定されます。
    • プッシュバウンス（例えばアンインストールによるもの）が発生した場合、sdk_version フィールドは空白となります。
  • プッシュトークンが Braze に入ると、そのライフサイクルイベントが記録されます。push_token_state_change_type フィールドには3種類のトークン変更イベント（「add」、「update」、「remove」）が記録されます。

イベントの種類

追加

新しいトークンが登録されると、「add」イベントが取り込まれます。これは、ユーザーが新しいデバイスで初めてアプリを開いたとき、または以前にトークンを持たなかったユーザーに対して /users/track エンドポイントを通じて push_tokens でトークンが設定されたときに発生します。

更新

既存のトークンのプロパティが変更された場合、トークン文字列自体が変更されなくても「update」イベントが取り込まれます。トークンは同じ文字列、同じユーザー、同じアプリを持ちますが、以下のフィールドの1つ以上が変更されています：foreground_push_disabled、APN ゲートウェイ、Web プッシュキー、provisionally_opted_in、または device_id。

削除

Braze がトークンを削除すると、独立した「remove」イベントが取り込まれます。これにはいくつかの理由が考えられます：

  • プッシュバウンス（APN、FCM、または HMS がトークンを無効または期限切れとしてレポートする）
  • サイレントプッシュによるアンインストール検知
  • REST API または APN フィードバックサービスを通じてトークンが削除された
追加と削除のペア

追加と削除のペアは2つのカテゴリーに分類されます：

トークン文字列の更新（同一ユーザー）： OS は同じデバイス上でトークン文字列をローテーションします（例：APN や FCM のトークンローテーション）。「add」イベント（新しいトークン）と「remove」イベント（古いトークン）は、同じ user_id、同じ device_id、異なる push_token、そして同一の time_ms を持ちます。

トークンがユーザー間で移動する： トークンがあるユーザーから別のユーザーへ移動します。「add」イベント（新規ユーザー）と「remove」イベント（既存ユーザー）は、異なる user_id、同じ device_id、同じ push_token、異なる time_ms（通常は100ミリ秒未満の間隔）を持ちます。以下のいずれかによってトリガーされます：

  • SDK が匿名プロファイルから識別済みプロファイルへ changeUser を呼び出す。「remove」イベントは空の external_user_id を持ちます。
  • SDK が識別済みプロファイルから別の識別済みプロファイルへ changeUser を呼び出す。両方のイベントは空ではない external_user_id を持ちます。
  • /users/merge エンドポイントまたは重複ユーザーのクリーンアップが、孤立したユーザーのトークンを存続するユーザーに移行する。

最新のアクティブなトークン状態を問い合わせる

各ユーザーの現在のプッシュトークン状態を判定するには、トークン状態変更イベントを push_token、user_id、および app_id で分割し、time_ms の降順で並べ替え、「remove」イベントを除外します。内部的には、トークンはそのトークン文字列と app_id によってユーザーごとにキー付けされます。device_id をパーティションキーとして使用することは推奨されません。device_id は変更可能な属性であり、これによるパーティショニングは単一のトークンのライフサイクルを複数のパーティションに分割する可能性があるためです。

以下の SQL クエリは、Snowflake 内のユーザーごとに最新のアクティブトークン状態を返します：

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WITH latest_token_state AS (
  SELECT *,
    ROW_NUMBER() OVER (
      PARTITION BY PUSH_TOKEN, USER_ID, APP_ID
      ORDER BY COALESCE(TIME_MS, TIME * 1000) DESC
    ) AS rn
  FROM USERS_BEHAVIORS_PUSHNOTIFICATION_TOKENSTATECHANGE
)
SELECT
  PUSH_TOKEN, USER_ID, EXTERNAL_USER_ID, PUSH_TOKEN_DEVICE_ID,
  PUSH_TOKEN_STATE_CHANGE_TYPE, PUSH_TOKEN_FOREGROUND_PUSH_DISABLED,
  TIME_MS, PLATFORM, APP_ID
FROM latest_token_state
WHERE rn = 1
  AND PUSH_TOKEN_STATE_CHANGE_TYPE != 'remove';
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