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메시징 기초(Messaging Fundamentals)

에서는 캠페인 또는 캔버스를 사용하여 메시지를 작성, 전송 및 관리할 수 있습니다. 이 두 가지 메시징 방법 모두 구성(메시지 설정)과 관리(메시지 관리)에 대한 몇 가지 공통된 메시징 기본 사항이 있습니다.

구성

Campaigns and Canvases share similar concepts and terms for message composition, but can vary in how the workflow is set up in the respective builder in the dashboard. These shared fundamentals can be understood in how you:

  • Determine when users should enter your message.
  • Target specific users by segment.
  • Assign conversion events.
  • Build the content of your message.

By understanding these shared terms and how they’re applicable, you can strategically build your messages regardless of which messaging method you choose.

Management

After creating your message, there are several basic and effective ways you can manage and organize your dashboard to prepare for launch and to handle after launch. This can include how you:

  • Set up an approval workflow to verify your message has the necessary settings and details to launch.
  • View your messages by their status to check which campaigns and Canvases are in the process of sending.
  • Duplicate your messages to build on your team’s successful strategies.
  • Archive your messages to keep the most relevant messages available on your dashboard.

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