Analytics
Braze provides a comprehensive set of metrics and reporting tools to measure campaign performance, track user engagement, and make data-driven decisions. You can also supplement your analytics with Currents, a data streaming export tool for acting on large amounts of granular customer data in your own BI platforms.
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Use Dashboards for at-a-glance performance monitoring, Reports for deeper analysis across campaigns and Canvases, and Tracking to configure how Braze captures user actions. If you’re not sure what a specific metric means, check the Metrics glossary.
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