video|January 29, 2021
AI makes incredible things possible when it comes to customer engagement. But too many brands forget that the goal isn’t to wow their audiences with technology—it’s the use that technology to automate and recreate the powerful, one-on-one human experiences that people crave at scale. Making that happen means ensuring that you’re keeping your customer’s real preferences and their day-to-day experience of your brand front of mind.
Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.
In this edition of our monthly "What's New" video series, we explore updates to the Braze Data Platform, including support for Microsoft Fabric, and they can support a better customer engagement program.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
