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Usernames, BSUIDs, and business usernames: Demystifying WhatsApp's newest identity features

Blog10 min read

Usernames, BSUIDs, and business usernames: Demystifying WhatsApp's newest identity features

August 11, 2026

A diverse group of five colleagues gather around a laptop, smiling and collaborating in a modern office, overlaid on a colorful gradient background with icons and labels reading “11:30 am” and “Wednesday.”

Blog10 min read

How product teams at Braze build at scale

August 04, 2026

Illustration of an open orange envelope holding a paper with a purple and orange map of Asia-Pacific on a purple-to-orange gradient background.

Email deliverability across APAC: Navigating a diverse digital landscape

Articles

Discover the most recent marketing insights.

Graphic with the words “Tech for an Equitable Future” in bold white and green text on a purple gradient background.

Built to Scale: Announcing the 10 Startups Joining Cohort 6 of Braze Product Grant Program

Smiling man seated in a chair is framed by colorful graphics of a lightbulb and a glowing AI icon on a pink and purple gradient background.

Crafting authenticity in the age of AI: Insights from hip-hop icon, Common

3D illustration of an open email envelope with an @ symbol on the letter, surrounded by chat bubbles, a bell notification, and a mail icon on a purple gradient background.

Blog14 min read

AI email personalization: How to tailor every email at scale

Case Studies

Read how brands are achieving their biggest milestones

Case Study7 min read

How RTL+ used BrazeAI Agent Console™ to personalize streaming recommendations at scale

A message from Tala saying Hi Maria for its support center

Case Study6 min read

How Tala's marketers took ownership of the app home screen

A message from Hamperapp

Case Study6 min read

How Hamperapp turned first-time users into loyal customers with Braze

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Reports & Guides

Read how brands are achieving their biggest milestones

Promotional graphic titled “A marketer’s guide to AI Agents” from Braze, showing two smiling people collaborating at a computer on an orange gradient background.

A marketer's guide to AI agents

Colorful cover graphic for the Braze “Media, Entertainment, Gaming, and Sports Inspiration Guide,” featuring 3D icons of envelopes, a notification bell, and a lightbulb on a purple and orange gradient background.

Media & Entertainment Inspiration Guide

Promotional graphic for a Braze resource titled “AI decisioning: Building flexible agents, delivering ROI,” featuring a smiling professional woman in front of a colorful gradient background.

AI decisioning: building flexible agents, delivering ROI

Videos

Read how brands are achieving their biggest milestones

Promotional image for Braze featuring a man speaking in an interview beside the text, “Built with Braze: Behind TUI’s customer success.”

How TUI Scaled 1:1 Personalization With an AI Agent

The Evolution of Engagement: How Braze Helps Marketers Scale to the C-Suite

Smiling presenter holding a microphone in front of a purple background with Braze branding and the text “Minutes to Market – Localize content at scale.”

Watch: Power dynamic, hyper-personalized campaigns at scale

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