Events and Webinars

Friday, November 13, 2026 at 9:30am SGT | 12:30pm AEDT Gen Z and Millennial customers already compare your brand to the best app on their phone, not the bank down the street. They notice the gap fast, and most financial brands aren’t set up to close it. Across APAC, the trust gap between what these digital natives expect and what financial brands deliver is the defining challenge for marketers right now. Join us on Friday, 13 November for The New Money Age: Winning APAC’s Next Generation of Customers, a 45-minute live session built on Braze’s 2026 global consumer study of Gen Z and Millennial financial behaviour. What you'll leave with: Erin Haller, Director of Industry Marketing, Financial Services at Braze, on why the last mile from raw data to real guidance is so hard Three trends shaping financial engagement: banking on simplicity, earning the AI to human handoff, and acting on data in real time Jeremy Foo, Country Manager, StashAway, on how personalised guidance, education and everyday engagement earn the trust of younger investors

Thursday, December 10 at 9am PT / 12pm ET Gen Z and Millennials want financial guidance, and about 4 in 10 turn to AI early in their research. Yet only 27% of Gen Z and 25% of Millennials say their providers understand them with real-time, personalized recommendations. That gap is an opening for financial marketers who can act on first-party data in the moment. In this session, we’ll share new Braze research from 7,000 Gen Z and Millennial consumers and what it means for your lifecycle strategy. Lillian Zhang, author of The New Money Rules: The Gen Z Guide to Personal Finance, will also join us with her view as a financial educator on earning and keeping Gen Z’s business. Register now to learn: How Millennials and Gen Z describe their financial goals, and what drives which brands they choose How to read customer signals and know when a human advisor should step in Which real-time messages younger customers value, and what they expect from in-app AI Can't attend live? Register now and we'll send you the recording after the webinar.

Friday, November 13, 2026 at 9:30am SGT | 12:30pm AEDT Gen Z and Millennial customers already compare your brand to the best app on their phone, not the bank down the street. They notice the gap fast, and most financial brands aren’t set up to close it. Across APAC, the trust gap between what these digital natives expect and what financial brands deliver is the defining challenge for marketers right now. Join us on Friday, 13 November for The New Money Age: Winning APAC’s Next Generation of Customers, a 45-minute live session built on Braze’s 2026 global consumer study of Gen Z and Millennial financial behaviour. What you'll leave with: Erin Haller, Director of Industry Marketing, Financial Services at Braze, on why the last mile from raw data to real guidance is so hard Three trends shaping financial engagement: banking on simplicity, earning the AI to human handoff, and acting on data in real time Jeremy Foo, Country Manager, StashAway, on how personalised guidance, education and everyday engagement earn the trust of younger investors