Events and Webinars

Now available on demand While games have a clear start and finish, fandom is constant. In today’s 365‑day sports landscape, leading organizations are looking beyond game‑day moments to maintain relevance, deepen loyalty, and drive long‑term value with fans. This on-demand discussion explores how sports organizations turn peak live events into sustained, year‑round engagement. Industry leaders share how teams, leagues, and brands are using data, personalization, and technology to strengthen fan relationships across the full calendar—while preserving fan equity and keeping the fan experience at the center of every interaction. Watch now to learn: Why treating fandom as a year‑round relationship—not a season‑based one—is becoming a competitive advantage How leading sports organizations extend the impact of marquee events into always‑on engagement Practical approaches to personalizing fan communications at scale How sustained engagement strengthens fan equity across ticketing, streaming, apps, merch, venue experiences, and owned channels What the next phase of fan engagement looks like as sports organizations move toward a true 365‑day strategy

Now available on demand Competitive and economic pressures are silently undermining margins, forcing brands into an expensive cycle of acquisition when retention and loyalty efforts fall short. In this on-demand session, learn how AI, when combined with the power of human connection, can stop the loyalty drop—moving beyond mere discounts and rewarding past relationships. Featuring insights from McDonald’s US, the discussion highlights how one of the world's most recognized brands is applying AI to personalize engagement and drive loyalty at scale. Watch now to learn: The five high-impact AI levers that brands can use to create and compound customer loyalty in increasingly competitive markets Lessons from McDonald’s approach to using AI to boost loyalty Actionable advice and strategies on how to take your loyalty efforts to the next level by harnessing AI’s precision and human empathy in tandem