Events and Webinars

Thursday, December 10 at 9am PT / 12pm ET Gen Z and Millennials want financial guidance, and about 4 in 10 turn to AI early in their research. Yet only 27% of Gen Z and 25% of Millennials say their providers understand them with real-time, personalized recommendations. That gap is an opening for financial marketers who can act on first-party data in the moment. In this session, we’ll share new Braze research from 7,000 Gen Z and Millennial consumers and what it means for your lifecycle strategy. Lillian Zhang, author of The New Money Rules: The Gen Z Guide to Personal Finance, will also join us with her view as a financial educator on earning and keeping Gen Z’s business. Register now to learn: How Millennials and Gen Z describe their financial goals, and what drives which brands they choose How to read customer signals and know when a human advisor should step in Which real-time messages younger customers value, and what they expect from in-app AI Can't attend live? Register now and we'll send you the recording after the webinar.

En 2026, rester en avance est un vrai défi : l’IA réinvente l’engagement client avec des agents capables d’agir en temps réel, tandis que les consommateurs attendent des marques qu’elles les comprennent en tant qu’humains et qu’elles utilisent l’IA et la data de façon responsable. Grow With Braze Paris est votre rendez-vous pour explorer cette nouvelle ère de l’engagement. L’événement réunit un groupe sélectionné de leaders du marketing, du CRM, de la data et du growth pour une fin d’après‑midi d’échanges, d’insights concrets et de stratégies activables.

December 9 at 8am PT / 11am ET Dayuse has more than 9,000 hotels on its platform. When a customer saves a few to their wishlist and doesn’t book, hand-writing a comparison for every possible combination isn’t an option. So Martin Juglair, CRM Specialist at Dayuse, wrote a prompt instead. A Braze agent now writes a short, personalized take on each customer’s saved hotels, and the campaign’s conversion rate went from 15.6% to 22%. Join Martin and Kai Williams from Braze as they take that prompt apart piece by piece, then show you how to build your own. You’ll learn: The eight elements of a strong agent prompt: role, task, inputs, output format, guardrails, example, validation, and output schema How Dayuse built its “Add to Favourite” campaign in Canvas, from prompt to agent to message How to write guardrails and self-checks so AI output is ready to send as-is How to apply the framework step by step inside Braze Bring your questions for the live Q&A. Can’t make it live? Register anyway and we’ll email you the recording.

Thursday, December 10 at 9am PT / 12pm ET Gen Z and Millennials want financial guidance, and about 4 in 10 turn to AI early in their research. Yet only 27% of Gen Z and 25% of Millennials say their providers understand them with real-time, personalized recommendations. That gap is an opening for financial marketers who can act on first-party data in the moment. In this session, we’ll share new Braze research from 7,000 Gen Z and Millennial consumers and what it means for your lifecycle strategy. Lillian Zhang, author of The New Money Rules: The Gen Z Guide to Personal Finance, will also join us with her view as a financial educator on earning and keeping Gen Z’s business. Register now to learn: How Millennials and Gen Z describe their financial goals, and what drives which brands they choose How to read customer signals and know when a human advisor should step in Which real-time messages younger customers value, and what they expect from in-app AI Can't attend live? Register now and we'll send you the recording after the webinar.