Events and Webinars

Our Q2 product release is here, and this webinar is a straightforward guide to what's new and how to use it. In this on-demand session, host Kai Williams skips the buzzwords and focuses on showing you how the new features work in the real world. Register now to start watching immediately. Here's what Kai Williams covers in this session: A complete tour of what's new: We'll walk you through the most important Q2 updates, including the new eCommerce Recommended Events, BrazeAI™ Operator support for Campaign Creation & Editing, and WhatsApp Carousels. Demos, not just slides: This is a hands-on session. You'll see Kai and the team build campaigns with Operator and configure catalog selections directly in the Braze dashboard, so you can understand exactly how everything works. Tips you can use right away: Get practical tips and clear use cases—like how to trigger Canvases directly from your Cloud Data Warehouse—so you can apply these ideas to your own campaigns immediately. A complete tour of what's new: We'll walk you through the most important Q2 updates, including Creating a Campaign with Operator, Creating an AI Agent with Operator, WhatsApp Template Builder, and Zero-copy Canvas Triggers. Demos, not just slides: This is a hands-on session. You'll see Kai and the team build a campaign and an AI agent with Operator, and set up a WhatsApp template directly in the Braze dashboard, so you can understand exactly how everything works. Tips you can use right away: Get practical tips and clear use cases—like how to trigger Canvases directly from your Cloud Data Warehouse—so you can apply these ideas to your own campaigns immediately. Plus, we'll touch on several other Q2 updates along the way. This is the most straightforward way to get up to speed and learn how to get more from the Braze platform. Fill out the form to receive the recording.

Friday, September 4, 2026 at 11.30am AEST / 9.30am SGT Your audience moves in real time. Most entertainment engagement strategies don't. That gap is where subscribers churn, and where the sharpest personalisation opportunities get left on the table. Across APAC, media, entertainment, gaming and sports brands are facing the same reckoning: subscription fatigue, social-driven discovery replacing owned channels, and audiences harder to hold between content peaks. Only 30% of media and entertainment marketers target by behaviour. Only 19% orchestrate campaigns across channels. Only 32% assemble content at the moment of engagement. The infrastructure to close that gap already sits inside these organisations. Braze and Penguinwolf host Entertainment in Action on Thursday 4 September, a 45-minute live session for APAC entertainment, gaming and sports leaders, C-suite through Director level. Braze unpacks the APAC findings on where the personalisation gap is widest and what's holding brands back. Erazmo (Penguinwolf) shows Braze in action against real ticketing and entertainment use cases. Chris Johnston (Braze) gives the view from the ground on where the region goes next. Live Q&A closes the session. What you'll leave with: Where entertainment brands across APAC are losing the personalisation window, and the signals that predict it How ticketing and engagement data connects to Braze execution, without the manual handoffs Where APAC entertainment is heading and what it demands from your engagement playbook

Wednesday, September 2, 2026 at 9am PT / 12pm ET Marketers are navigating a landscape where customers are more selective and less patient with generic experiences—71% expect personalized interactions, yet only 24% of brands say they effectively map customer behavior to deliver them. SimpliSafe faced this challenge head-on in a high-attention channel where personalized responses matter most: SMS. Join us on September 2 to hear how SimpliSafe built a suite of AI agents within Braze to review, score, and respond to inbound SMS in real time, from flagging opt-out intent to crafting personalized replies using each customer's own data. Walk away with tips on how to turn SMS into a responsive, two-way channel—plus a look at what's next for AI-driven personalization. Register now to learn: How SimpliSafe uses AI agents to score and respond to inbound SMS efficiently in real time Ways AI-crafted responses can deliver more personalized customer experiences than generic auto-replies Best practices for applying AI to your broader retail and ecommerce customer engagement strategy Can't attend live? Register now and we'll send you the recording after the webinar.

Our Q2 product release is here, and this webinar is a straightforward guide to what's new and how to use it. In this on-demand session, host Kai Williams skips the buzzwords and focuses on showing you how the new features work in the real world. Register now to start watching immediately. Here's what Kai Williams covers in this session: A complete tour of what's new: We'll walk you through the most important Q2 updates, including the new eCommerce Recommended Events, BrazeAI™ Operator support for Campaign Creation & Editing, and WhatsApp Carousels. Demos, not just slides: This is a hands-on session. You'll see Kai and the team build campaigns with Operator and configure catalog selections directly in the Braze dashboard, so you can understand exactly how everything works. Tips you can use right away: Get practical tips and clear use cases—like how to trigger Canvases directly from your Cloud Data Warehouse—so you can apply these ideas to your own campaigns immediately. A complete tour of what's new: We'll walk you through the most important Q2 updates, including Creating a Campaign with Operator, Creating an AI Agent with Operator, WhatsApp Template Builder, and Zero-copy Canvas Triggers. Demos, not just slides: This is a hands-on session. You'll see Kai and the team build a campaign and an AI agent with Operator, and set up a WhatsApp template directly in the Braze dashboard, so you can understand exactly how everything works. Tips you can use right away: Get practical tips and clear use cases—like how to trigger Canvases directly from your Cloud Data Warehouse—so you can apply these ideas to your own campaigns immediately. Plus, we'll touch on several other Q2 updates along the way. This is the most straightforward way to get up to speed and learn how to get more from the Braze platform. Fill out the form to receive the recording.