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Resources/Webinars & Events

Events and Webinars

Check out our upcoming events, on and offline.

Upcoming Events Past Events

Unlock the Secrets of Successful Brand Transformation in FinTech

In today's hyper-competitive financial technology landscape, standing out requires more than just innovative products—it demands a bold brand identity that resonates with your audience. Join Haris Naeem, Senior Account Executive at Braze, as he sits down with Joy Dabeet, CMO of Amana, for an exclusive fireside chat revealing: How Amana evolved from a traditional capital firm to a modern trading app The balance of data and creativity behind breakthrough marketing moves Actionable strategies to sharpen your own brand identity This exclusive conversation offers invaluable insights for marketing leaders looking to harness both creativity and data to drive meaningful customer connections in competitive markets.

Harnessing First Party Data for Personalised Customer Journeys

June 10, 2025 at 11am BST Join Kai Williams, Manager, Customer & Partner Training, for a learning session direct from the City x City London stage! By the end of this session, you’ll be able to explain why first-party data is so critical - not just for privacy & compliance, but for unlocking truly personalised experiences. You’ll learn how to identify and collect high-value customer data using tools like Braze Landing Pages, and how to build and target meaningful audience segments based on that data. Finally, you’ll explore how to design cross-channel customer journeys using Braze Canvas Flow and Connected Content to bring personalisation to life. Whether your focus is email, push, in-app, or a full channel mix, we’ll discuss smarter, more impactful ways to make use of the data your customers are sharing with you.

Creativity That Converts: How Snoonu Breaks the Mold

In today’s performance-obsessed world, is creativity getting lost in the numbers? In this fireside chat, Andrew Edward, Product Marketing Manager, Snoonu joins Alannah Higgins, Senior Account Executive at Braze to explore how Snoonu—a leading Qatari super-app—navigates the tightrope between ROI-driven strategies and bold, creative marketing. Watch to learn: How to unlock creativity without compromising on performance Real-world campaign wins (and missteps) from one of Qatar’s most innovative tech companies Practical frameworks to balance data and imagination in your next campaign This exclusive conversation is ideal for marketing leaders seeking to drive impactful engagement and inspire innovative campaign strategies.

Unlock the Secrets of Successful Brand Transformation in FinTech

In today's hyper-competitive financial technology landscape, standing out requires more than just innovative products—it demands a bold brand identity that resonates with your audience. Join Haris Naeem, Senior Account Executive at Braze, as he sits down with Joy Dabeet, CMO of Amana, for an exclusive fireside chat revealing: How Amana evolved from a traditional capital firm to a modern trading app The balance of data and creativity behind breakthrough marketing moves Actionable strategies to sharpen your own brand identity This exclusive conversation offers invaluable insights for marketing leaders looking to harness both creativity and data to drive meaningful customer connections in competitive markets.

Harnessing First Party Data for Personalised Customer Journeys

June 10, 2025 at 11am BST Join Kai Williams, Manager, Customer & Partner Training, for a learning session direct from the City x City London stage! By the end of this session, you’ll be able to explain why first-party data is so critical - not just for privacy & compliance, but for unlocking truly personalised experiences. You’ll learn how to identify and collect high-value customer data using tools like Braze Landing Pages, and how to build and target meaningful audience segments based on that data. Finally, you’ll explore how to design cross-channel customer journeys using Braze Canvas Flow and Connected Content to bring personalisation to life. Whether your focus is email, push, in-app, or a full channel mix, we’ll discuss smarter, more impactful ways to make use of the data your customers are sharing with you.

Creativity That Converts: How Snoonu Breaks the Mold

In today’s performance-obsessed world, is creativity getting lost in the numbers? In this fireside chat, Andrew Edward, Product Marketing Manager, Snoonu joins Alannah Higgins, Senior Account Executive at Braze to explore how Snoonu—a leading Qatari super-app—navigates the tightrope between ROI-driven strategies and bold, creative marketing. Watch to learn: How to unlock creativity without compromising on performance Real-world campaign wins (and missteps) from one of Qatar’s most innovative tech companies Practical frameworks to balance data and imagination in your next campaign This exclusive conversation is ideal for marketing leaders seeking to drive impactful engagement and inspire innovative campaign strategies.

Unlock the Secrets of Successful Brand Transformation in FinTech

In today's hyper-competitive financial technology landscape, standing out requires more than just innovative products—it demands a bold brand identity that resonates with your audience. Join Haris Naeem, Senior Account Executive at Braze, as he sits down with Joy Dabeet, CMO of Amana, for an exclusive fireside chat revealing: How Amana evolved from a traditional capital firm to a modern trading app The balance of data and creativity behind breakthrough marketing moves Actionable strategies to sharpen your own brand identity This exclusive conversation offers invaluable insights for marketing leaders looking to harness both creativity and data to drive meaningful customer connections in competitive markets.

Upcoming Events and Webinars

Harnessing First Party Data for Personalised Customer Journeys

Harnessing First Party Data for Personalised Customer Journeys

Past Events and Webinars

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