BrazeAI Decisioning Studio™
Put AI decisioning behind every marketing move
Smarter 1:1 decisions. Bigger wins. BrazeAI Decisioning Studio™ helps marketers hit their most important goals, at scale.
AI decisioning agents find the optimal action for each customer
All your data
Personalize using all your rich first-party data, making decisions based on hundreds of customer characteristics.
Personalize everything
Find the best channel, product, financial offer, creative, timing & frequency for each individual customer.
Optimize any metric
Drive dollars, not clicks - AI decisioning optimizes any business KPI.
Decisions, explained
Trace AI decisions for every customer, and the reasons behind them.
Context
Plug data into anything, power up everything
Customizable AI decisioning agents work with any warehouse or CDP—including all your first-party, custom, and industry-specific signals.
Apply hundreds of customer characteristics to deliver 1:1 decisions, with agents learning continuously—even when data is limited or imperfect.
Our Field Data Scientists make your data AI-ready with custom engineering and hands-on support.
Intelligence
Personalize every moment
AI decisioning agents optimize channel, message, creative, offer, incentive, time, day, frequency—and any custom dimensions—simultaneously.
Apply what works the moment it’s learned with continuous testing and continuous learning that keep every moment personalized.
Agents autonomously experiment and continuously learn, adapting to market shifts and changes in customer behavior.
“As a CEO, I can’t live with black box marketing. I need to actually measure impact. BrazeAI Decisioning Studio™ allows us to do that, really really quickly."
William Niles
CEO, Brinks Home
Intelligence
Optimize what matters with AI decisioning
AI decisioning agents run continuous, autonomous tests to hit your most important KPIs.
Don’t settle for top-of-funnel metrics; optimize for bottom-line impact and track uplift vs. random control, holdout, or business-as-usual to prove ROI.
Our AI Success team monitors and fine-tunes to keep your agents consistently effective.
Interaction
AI personalization as unique as your customers
See how—and why—AI decisioning agents choose for each customer, with clear, traceable logic and insights unique to your business.
Ground customer behavior in the data you trust—and turn it into explainable 1:1 decisions.
Surface the drivers behind customer behavior with AI decisioning agents.
“We are seeing 30% of additional conversion value. BrazeAI Decisioning Studio™ has proven to provide millions of dollars in customer lifetime value.”
Mauricio Romero
Sr. Director AI & Advanced Analytics, Liberty Latin America
