Resources/Reports & Guides

Reports and Guides

Check out our articles and guides on the latest in customer engagement.

Promotional graphic for a Braze report titled “Retail consumer trends across Southeast Asia in 2026,” featuring a young woman smiling in a shopping environment.

Retail consumer trends across Southeast Asia in 2026

Southeast Asia is a $4 trillion consumer market in the making—one of the most digitally connected regions on earth, with rising incomes, a booming middle class, and half a billion internet users spending hours a day on mobile. But it's not one market: culture, language, and demographics vary widely across it. This report, shaped by proprietary research, gives you a practical roadmap to navigate these buyer behaviours and unlock this massive growth opportunity. In this report we cover: Comprehensive data insights: Fresh consumer data gathered from 2,500 shoppers across Indonesia, Malaysia, Singapore, Thailand, and The Philippines. Five pivotal consumer trends: The essential strategies brands must deploy to navigate digital transformation, economic shifts, and evolving buyer personas. The experience evolution: How customer journeys are being reimagined and why brands need to reduce friction and increase convenience in today’s fast moving retail environments.

Is your AI ROI MIA?

Brands have poured time, energy, and capital into AI, drawn by the promise of explosive growth. Yet for many looking at their balance sheets, that initial rush of speed hasn't translated into revenue. You are far from alone. Foundational generative AI tools transformed productivity—accelerating copy, visuals, and timelines. But faster production alone doesn't guarantee business performance. This guide unpacks why content-focused AI is only part of the equation—and how shifting to agentic AI turns localized efficiency into measurable, long-term ROI. In this guide we cover: Why accelerating content production alone isn't moving the needle on revenue, and the structural reasons why speed doesn't equal profit. How to evolve your strategy beyond drafting and designing toward autonomous, goal-oriented agentic workflows that drive core business outcomes. Practical steps to connect your current creative wins to long-term, scalable ROI across your entire enterprise.

Promotional graphic for Braze titled “El Buen Fin’s customer engagement playbook,” featuring two smiling women looking into a shopping bag on a purple and red background.

El Buen Fin’s customer engagement playbook

El Buen Fin is Mexico's biggest retail moment—MX$219 billion nationwide in 2025, MX$36.29 billion online, 35,000 businesses, 77% of shoppers ready to buy. But in 2026, the playbook that built those numbers is showing its age. Shoppers are growing skeptical of headline discounts and spreading their attention across more channels than ever. Winning a wallet now means more than a markdown. It means rethinking how brands create value, communicate it, and keep the customers they've won. This guide draws on industry reports and our own global research to unpack eight consumer trends shaping El Buen Fin 2026—from conversational commerce and entertainment to omnichannel behavior and personalization. In this guide we’ll cover: The 8 consumer trends reshaping El Buen Fin 2026, from mobile-first journeys to live selling and AI-powered discovery Why discounts alone won’t cut it—and how to build trust, value, and personalization that convert skeptical shoppers A practical playbook for connecting data across channels so every customer touchpoint feels relevant, not random

Promotional graphic for a Braze report titled “Retail consumer trends across Southeast Asia in 2026,” featuring a young woman smiling in a shopping environment.

Retail consumer trends across Southeast Asia in 2026

Southeast Asia is a $4 trillion consumer market in the making—one of the most digitally connected regions on earth, with rising incomes, a booming middle class, and half a billion internet users spending hours a day on mobile. But it's not one market: culture, language, and demographics vary widely across it. This report, shaped by proprietary research, gives you a practical roadmap to navigate these buyer behaviours and unlock this massive growth opportunity. In this report we cover: Comprehensive data insights: Fresh consumer data gathered from 2,500 shoppers across Indonesia, Malaysia, Singapore, Thailand, and The Philippines. Five pivotal consumer trends: The essential strategies brands must deploy to navigate digital transformation, economic shifts, and evolving buyer personas. The experience evolution: How customer journeys are being reimagined and why brands need to reduce friction and increase convenience in today’s fast moving retail environments.

Is your AI ROI MIA?

Brands have poured time, energy, and capital into AI, drawn by the promise of explosive growth. Yet for many looking at their balance sheets, that initial rush of speed hasn't translated into revenue. You are far from alone. Foundational generative AI tools transformed productivity—accelerating copy, visuals, and timelines. But faster production alone doesn't guarantee business performance. This guide unpacks why content-focused AI is only part of the equation—and how shifting to agentic AI turns localized efficiency into measurable, long-term ROI. In this guide we cover: Why accelerating content production alone isn't moving the needle on revenue, and the structural reasons why speed doesn't equal profit. How to evolve your strategy beyond drafting and designing toward autonomous, goal-oriented agentic workflows that drive core business outcomes. Practical steps to connect your current creative wins to long-term, scalable ROI across your entire enterprise.

Promotional graphic for Braze titled “El Buen Fin’s customer engagement playbook,” featuring two smiling women looking into a shopping bag on a purple and red background.

El Buen Fin’s customer engagement playbook

El Buen Fin is Mexico's biggest retail moment—MX$219 billion nationwide in 2025, MX$36.29 billion online, 35,000 businesses, 77% of shoppers ready to buy. But in 2026, the playbook that built those numbers is showing its age. Shoppers are growing skeptical of headline discounts and spreading their attention across more channels than ever. Winning a wallet now means more than a markdown. It means rethinking how brands create value, communicate it, and keep the customers they've won. This guide draws on industry reports and our own global research to unpack eight consumer trends shaping El Buen Fin 2026—from conversational commerce and entertainment to omnichannel behavior and personalization. In this guide we’ll cover: The 8 consumer trends reshaping El Buen Fin 2026, from mobile-first journeys to live selling and AI-powered discovery Why discounts alone won’t cut it—and how to build trust, value, and personalization that convert skeptical shoppers A practical playbook for connecting data across channels so every customer touchpoint feels relevant, not random

Promotional graphic for a Braze report titled “Retail consumer trends across Southeast Asia in 2026,” featuring a young woman smiling in a shopping environment.

Retail consumer trends across Southeast Asia in 2026

Southeast Asia is a $4 trillion consumer market in the making—one of the most digitally connected regions on earth, with rising incomes, a booming middle class, and half a billion internet users spending hours a day on mobile. But it's not one market: culture, language, and demographics vary widely across it. This report, shaped by proprietary research, gives you a practical roadmap to navigate these buyer behaviours and unlock this massive growth opportunity. In this report we cover: Comprehensive data insights: Fresh consumer data gathered from 2,500 shoppers across Indonesia, Malaysia, Singapore, Thailand, and The Philippines. Five pivotal consumer trends: The essential strategies brands must deploy to navigate digital transformation, economic shifts, and evolving buyer personas. The experience evolution: How customer journeys are being reimagined and why brands need to reduce friction and increase convenience in today’s fast moving retail environments.

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