Reports and Guides

As we navigate the rapidly changing landscape of customer engagement, the insights from the Braze Customer Engagement Review are more crucial than ever for achieving success. In today’s competitive market, brands must leverage data-driven strategies to foster meaningful connections with their customers and enhance their overall experience. Our comprehensive workbook, Transforming Insights into Action, delves into the key findings of the Braze Customer Engagement Review and provides actionable prompts designed specifically for marketers. This resource empowers you to turn insights into effective strategies that resonate with your audience and drive engagement. Get the guide to uncover: How to leverage customer insights to create personalized marketing experiences that resonate. Strategies for building lasting relationships with customers through targeted engagement. Techniques for enhancing customer experience and satisfaction at every touchpoint.

AI is a transformative force reshaping marketing–and with that, the role of the CMO. This Forrester Vision Report examines how AI is redefining marketing strategies, team dynamics, and leadership responsibilities–and provides guidance to empower you to navigate this new era with confidence and agility. Access the report for insights on: The Evolving Role of the CMO: Understand how AI is becoming a critical component of CMO job descriptions and the skills necessary for future success Best Practices for AI Integration: Explore actionable strategies for CMOs to prioritize AI initiatives while managing their teams effectively Navigating Partnerships in the AI Era: Learn how to rethink internal and external partnerships to leverage AI for enhanced marketing performance