Reports and Guides

Across Asia, ANZ, and the GCC, media, entertainment, sports, and gaming brands face the same core challenge: audiences are harder to hold, discovery is increasingly driven by social platforms, and the window to demonstrate value to a subscriber is shrinking. The brands winning are those investing in personalisation that is relevant, timely, and built on real behaviour. Braze APAC Media & Entertainment Personalisation Report cuts through the noise with insights grounded in real market experience, drawing on direct practitioner experience from leaders at Kayo Sports, Sportsbet, Golf Australia, TVer, Tuned Global, Mangrove Digital, and Canadian Soccer Media & Entertainment. Dive in to discover: Insights from 7 industry leaders across streaming, sports, gaming, and music on what personalisation approaches are actually moving the needle How leading brands are building first-party data strategies that turn fan interactions into actionable engagement signals and reduce churn How AI is accelerating decisions across content recommendations, send-time optimisation, and churn prediction, with a clear view of where human judgement still matters most

Fan relationships are no longer a guarantee. It’s now harder and more expensive for fans to follow the teams they love. As fandom gets harder, teams, leagues, and media partners may start to feel the strain of declining fan engagement. But sports still command outsized attention, and the brands that sustain fan engagement will be the ones that focus on durable attention. Check out the full report to learn more about: How the landscape of fandom has changed in the era of streaming media and rising ticket prices What brands can do to sustain relationships through fragmented attention, off seasons, and even the occasional losing streak Why the concept of Fan Equity could help marketers rethink their relationship with fans.

To explore the potential impact that AI decisioning can have on return on investment (ROI), Braze commissioned Forrester Consulting to conduct a Total Economic Impactᵀᴹ (TEI) spotlight study on BrazeAI Decisioning Studio™. The study examined the combined business impact of the BrazeAI Decisioning Studio™ on a composite organization representative of interviewed Braze customers. Forrester found that the composite Braze customer achieved $76.7 million in revenue gains from a cross-sell use case and $22.9 million in revenue gains from a cancel-save use case with BrazeAI Decisioning Studio™, among other findings. This research, which explored the benefits, costs, and risks associated with investing in the use of the BrazeAI Decisioning Studio™, included interviews with six decision makers with an average of more than five years experience using the Braze platform in connection with their marketing efforts.

Across Asia, ANZ, and the GCC, media, entertainment, sports, and gaming brands face the same core challenge: audiences are harder to hold, discovery is increasingly driven by social platforms, and the window to demonstrate value to a subscriber is shrinking. The brands winning are those investing in personalisation that is relevant, timely, and built on real behaviour. Braze APAC Media & Entertainment Personalisation Report cuts through the noise with insights grounded in real market experience, drawing on direct practitioner experience from leaders at Kayo Sports, Sportsbet, Golf Australia, TVer, Tuned Global, Mangrove Digital, and Canadian Soccer Media & Entertainment. Dive in to discover: Insights from 7 industry leaders across streaming, sports, gaming, and music on what personalisation approaches are actually moving the needle How leading brands are building first-party data strategies that turn fan interactions into actionable engagement signals and reduce churn How AI is accelerating decisions across content recommendations, send-time optimisation, and churn prediction, with a clear view of where human judgement still matters most