Reports and Guides

To explore the potential impact that AI decisioning can have on return on investment (ROI), Braze commissioned Forrester Consulting to conduct a Total Economic Impactᵀᴹ (TEI) spotlight study on BrazeAI Decisioning Studio™. The study examined the combined business impact of the BrazeAI Decisioning Studio™ on a composite organization representative of interviewed Braze customers. Forrester found that the composite Braze customer achieved $76.7 million in revenue gains from a cross-sell use case and $22.9 million in revenue gains from a cancel-save use case with BrazeAI Decisioning Studio™, among other findings. This research, which explored the benefits, costs, and risks associated with investing in the use of the BrazeAI Decisioning Studio™, included interviews with six decision makers with an average of more than five years experience using the Braze platform in connection with their marketing efforts.

By 2030, APAC is projected to become the world’s largest consumer market, overtaking the US, and representing trillions in annual spending. A growing middle class, youthful urban centres, and highly digital populations represent rich opportunities for both regional and multinational brands. There is a broad trend towards intentional spending and seamless shopping experiences—whether that’s within social commerce platforms and AI tools, or between brand’s own physical and digital properties. But APAC is less ‘market’ and more ‘mosaic’; defined by its diversity. One-size-fits-all strategies for pricing, promotion, or channel choice simply won’t work here. In this guide we cover: The 7 APAC consumer trends shaping shopping in 2026 Solutions for brands to fully harness each trend for success Data insights and research, both at a regional and country level