Reports and Guides

EMEA brands are investing more than ever in marketing—in fact, 74% of them expect to increase their marketing budgets in 2025. With so much at stake, brands need to be sure they’re effectively allocating their budgets and priorities. Luckily, we’re here to help. In our 2025 EMEA Customer Engagement Review, we surveyed marketing executives in the EMEA region and found three key trends customer engagement leaders should be focused on as they tackle the challenges of 2025. In this exclusive Braze review, uncover: How moving from siloed data, tools, and teams can improve marketing outcomes Best practices for measuring campaign performance and strategic success Techniques for building deep connections with customers through personalization

Whether you’re just starting to use WhatsApp in your cross-channel marketing mix or you’re an early adopter looking to sharpen your skills, our guide Getting Started with WhatsApp can help you get up to speed with helpful tips and strategies. Download the guide to uncover: Opt-in requirements and methods Campaign strategies and ideas Two-way conversation orchestration Best practices for adding WhatsApp to your marketing mix

Gaining access to information and engagement insights is essential for marketing success, but making that happen can be tricky—especially with so much data flowing through so many different touchpoints at any given time. It’s a restriction that makes it difficult to gain a true understanding of how campaigns are moving the needle, what’s working and what isn’t, and what adjustments need to be made. Luckily, there’s another way. In Engagement Illuminated, we take a look at the refreshed Braze Report Builder and new Dashboard Builder tool and explore how marketing teams can leverage technology to take ownership of data and reporting, improving their campaign outcomes and supporting stronger customer relationships.

EMEA brands are investing more than ever in marketing—in fact, 74% of them expect to increase their marketing budgets in 2025. With so much at stake, brands need to be sure they’re effectively allocating their budgets and priorities. Luckily, we’re here to help. In our 2025 EMEA Customer Engagement Review, we surveyed marketing executives in the EMEA region and found three key trends customer engagement leaders should be focused on as they tackle the challenges of 2025. In this exclusive Braze review, uncover: How moving from siloed data, tools, and teams can improve marketing outcomes Best practices for measuring campaign performance and strategic success Techniques for building deep connections with customers through personalization