Explore pricing and packaging options and get started with Braze
Flexible offerings designed for wherever you are in your customer engagement journey.
Platform Editions purpose-built for your stage
Whether you're sending your first campaign or orchestrating AI-powered engagement at global scale, Braze Platform Editions are designed for exactly where you are and built to grow with you.
Braze Go
For early-stage growth teams looking to activate customer data and launch personalized cross-channel messaging.
- Core Braze features & functionality
Braze Select
For companies scaling their engagement across more channels and team members while strengthening their governance and security.
- Everything in Braze Go, plus:
- Increased orchestration capabilities
- Enhanced security features and user provisioning
Braze Pro
For brands optimizing performance and maximizing impact with advanced BrazeAI™ capabilities and personalization.
- Everything in Braze Select, plus:
- Predictive AI capabilities
- AI personalized recommendations
- Expanded dashboard user group administration
Braze Enterprise
For forward-thinking enterprises running engagement at massive scale.
- Everything in Braze Pro, plus:
- Enterprise-grade orchestration, infrastructure, and governance
- Advanced experimentation with BrazeAI Agent Console™
Features included in every tier
BrazeAI™
- BrazeAI Operator™
- BrazeAI Agent Console™
- Generative AI
- Intelligence Suite
- Personalized Paths & Personalized Variant
- Winning Path & Winning Variant
Braze Data Platform
- Cloud Data Ingestion
- Zero-copy segmentation & personalization
- Custom Data & Catalogs
- Data Transformation
- Data export, reporting, & analytics
Cross-channel messaging
- Push Notifications
- SMS, MMS, RCS
- WhatsApp, KakaoTalk, LINE
- In-App Messages, Banners, Content Cards
- Landing Pages, Feature Flags
- Audience Sync, Webhooks
- Message Archiving
Journey orchestration
- Campaigns & Canvases
- Engagement testing & experimentation
- Frequency capping & rate limiting
- Templates & media management
- Locations & geofences
Trust and infrastructure
- Two-Factor Authentication (2FA)
- SAML & Single-Sign On (SSO)
- Security settings & event logs
- Granular permissions
Scale your investment with real user engagement
Pricing scales with your Monthly Active Users (MAU), the customers who actively interact with your brand across your digital experiences.
Unify customer data across devices, channels, and touchpoints to maintain a comprehensive customer profile without unnecessary duplication.
Store a complete view of your audience in Braze while aligning spend to active users—so you get full context without paying for dormant profiles.
Choose when and where to start tracking users on your website or app. Capture meaningful customer activity aligned with your engagement strategy.
Fuel your reach with Action Credits
Optimize your strategy with a flexible credit-based model that works across every channel and certain BrazeAI™ products.
Unlock cross-product agility
Use credits across any combination of email, SMS, in-product messaging, BrazeAI Agent Console™ and more so you can focus your spend where it delivers the strongest results.
Move faster without friction
Launch exciting new channels and evolve your strategy at any time, all without additional commercial friction.
Experiment with less risk
Test and learn what works for your customer as they (and their needs) evolve. Adjust volumes based on performance to continually deliver strong ROI.
Tap into expertise at every step
Take advantage of our comprehensive support network designed to help brands like yours navigate the world of customer engagement with confidence.
Access technical expertise and troubleshooting to keep engagement running smoothly around the clock. From initial implementation to long-term strategy, Braze offers the resources and partnership necessary to unlock continuous value.
Partner with strategic advisors and technical architects who are equally focused on aligning the platform with specific business goals and growth milestones.
Tap into the Braze Bonfire network and connect with more than 4,500 marketers to share ideas and insights on complex migrations, advanced strategy, and technical optimization.
