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            1. a man wearing headphones is holding a cell phone .
              Guide

              Rise above the fray—optimizing SMS and email for holiday campaigns

            2. a woman is holding a cell phone in front of a screen that says sky & sea resort greece
              Article18 min read

              A complete guide to personalization engines

              Team
              Team Braze
              AI and Machine LearningPersonalization
            3. a poster that says grow with braze melbourne 2025
              Article6 min read

              Key insights from Grow with Braze Melbourne 2025

              Team
              Team Braze
            4. an advertisement for kayo sports that says get $10 off per month for 2 months
              Case Study5 min read

              Kayo Sports leverages AI to create 1:1 messaging at scale, driving customer loyalty and lifetime value

              AI and Machine Learning
            5. two women looking at a tablet with a message that says today is your lucky day carolina
              Article6 min read

              Mold your messaging: How top-performing marketers across the world drive emotional connection

              Team
              Team Braze
              PersonalizationCross-ChannelChannels
            6. two women are talking to each other in an office while sitting at a desk .
              Guide

              Beyond transactions in financial services—The strategic impact of long-term relationships

            7. an envelope with a megaphone coming out of it
              Article15 min read

              How to improve email deliverability in 2025

              Team
              Team Braze
              Additional Channels
            8. a man holding a credit card next to a phone that says chris smithfield
              Article11 min read

              Why personalized emails still matter to marketers

              Team
              Team Braze
            9. Let's get engaged - The retail marketer's Black Friday Cyber Monday planning workbook
              Guide

              The retail marketer’s Black Friday Cyber Monday planning workbook

            10. Article11 min read

              Understanding RFM segmentation for smarter customer targeting

              Team
              Team Braze
            11. the word braze is on a pink and orange background
              Video

              What's New at Braze: May 2025

              Customer Engagement
            12. a woman is sitting on a couch looking at her phone
              Article10 min read

              What is an ESP? Four key things to look for in an email service provider

              Team
              Team Braze
            13. a screenshot of a webtoon app titled how to tame the royal guard dog
              Case Study3 min read

              NAVER WEBTOON improves webtoon completion rates with Braze

              Connected Content
            14. a green and white webtoon logo on a green background
              Case Study4 min read

              NAVER WEBTOON boosts CRM strategies with predictive user modeling data

              Streaming Data
            15. a map of europe with a circle with a person in it
              Article6 min read

              The European Accessibility Act: How marketers can respond

              Team
              Team Braze
            16. a woman is smiling while looking at her phone with a speech bubble that says email marketing customer journey
              Article12 min read

              Designing the email marketing customer journey

              Team
              Team Braze
              Customer Journey
            17. Webinar

              Harnessing First Party Data for Personalised Customer Journeys

            18. a woman is sitting in a chair using a laptop computer .
              Report

              2025 Financial Services Customer Engagement Review

            19. a woman 's face is displayed on a purple background
              Article7 min read

              Move up the personalization spectrum: Introducing RCS, Banners, and Canvas Context

              Haley
              Haley Trost
              Personalization
            20. Article12 min read

              SMS marketing strategy done right: Key steps and real-world examples

              Team
              Team Braze
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