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GUIDE|January 10, 2024

FAQs: Get Ready for Gmail and Yahoo’s 2024 Email Changes

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In early 2024, Gmail and Yahoo will make changes that will significantly impact email senders utilizing their platforms. While these new rules promise to enhance email security and improve experiences for consumers, they may have undesired effects on deliverability for some marketers. Luckily, if you’ve been following email deliverability best practices, you’re probably well prepared for what’s ahead.

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