Insight into the New Visual Dashboard Update

Published on December 19, 2014/Last edited on December 19, 2014/1 min read

A person with long, blonde hair is holding a smartphone while looking at the screen. They are wearing rings on their fingers and have a casual outfit.

AUTHOR

Team Braze

Just in time for the holidays, we’ve launched updated visual wrapping for the Appboy dashboard. As one of the visual designers here, I thought it would be helpful to walk through some of the changes.

A computer screen displaying the Appboy dashboard with data on app usage, including lifetime sessions and active users. The background is a solid turquoise color.

A comparison of two web dashboard interfaces, showing different data visualizations and metrics. The left side displays one layout, while the right side shows an updated version with a different design.

The new look might not have a major impact on functionality, but we’d like to think that it does improve the user experience.

A user interface showing a dropdown menu with options for account settings, subscriptions, company settings, and user management. An arrow points to a second menu with similar options for a different user.

We made the UI design more current with curved corners, an upgraded color palette and flat design. We also changed the color of the menu bar, switching from red to grey to be more visually pleasing and less arresting.

A side-by-side comparison of two app interfaces, one labeled "Sample App" and the other "Appboy," showing sections for data and engagement. An arrow points from the left interface to the right.

While branding is important, our clients are paramount, so in subtle ways we made the dashboard’s appearance less about the company and more about the customer. We’re constantly thinking of ways to try and improve performance, and in this iteration we addressed the collapsing sidebar, and made it permanently present. As a result, this will hopefully help your experience remain consistent and familiar, with everything you need in sight. If you have any questions about the new look, don’t hesitate to email [email protected].