Braze Expands Investments in Australia and New Zealand with Planned Launch of New Data Center

Braze is excited to announce the anticipated launch of a new local data center in Sydney, Australia in early January 2025. The new data center will assist brands looking to lead the market by taking charge of their data, building trust, and delivering exceptional value to their customers. This planned launch builds on the strong foundation Braze has established in Australia and New Zealand, following the 2023 acquisition of our exclusive reseller, North Star, and the creation of Braze Australia. This expansion underscores our commitment to helping brands in ​​Australia and New Zealand create meaningful connections with their customers.

By hosting customer data locally, organizations can set the standard of best practices in customer data management and engagement, reducing risk through greater control and flexibility, and reinforcing a commitment to customer-first strategies.

With local access to the Braze platform, the new data center will build confidence for local marketers who face a complex and changing regulatory landscape in customer engagement and data. The new data center will allow forward-thinking brands to scale customer engagement efforts reliably while proactively managing risk, all in support of improved revenue, retention, and customer lifetime value.

This latest investment builds on years of growth and partnership within the Australia and New Zealand regions. From Canva to KFC Australia to the National Basketball League, Braze supports a growing community of forward-thinking brands in Australia and New Zealand to innovate and deliver relevant, real-time engagement that builds customer trust with every interaction. The new Australia data center is intended to further empower these brands to lead the way in proactive data management, fostering deeper connections and a competitive edge in the evolving market. From world-class messaging capabilities to actionable insights, the Australia data center marks another step forward in our mission to support the unique needs of Australian and New Zealand businesses in reaching their full potential.

To learn more, get in touch with our sales team.

Forward Looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated launch date, performance of and expected benefits from the Braze local data center in Sydney, Australia. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2024, filed with the U.S. Securities and Exchange Commission on September 6, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.