Message engagement events
Use the search bar or the checkboxes below to find the events you need to use Currents effectively.
These schema consist of the Braze Events that are directly related to message sending.
Os esquemas de armazenamento se aplicam aos dados de eventos de arquivo simples que enviamos aos parceiros de armazenamento do Data Warehouse (Google Cloud Storage, Amazon S3 e Microsoft Azure Blob Storage). Para esquemas que se aplicam a outros parceiros, consulte nossa lista de parceiros disponíveis e verifique suas respectivas páginas.
Entre em contato com o gerente da sua conta ou abra um ticket de suporte se precisar de acesso a direitos de eventos adicionais. Se não encontrar o que precisa neste artigo, consulte nossa Biblioteca de eventos de comportamento do cliente ou nossos exemplos de dados de amostra Currents.
Explicação da estrutura do evento de engajamento com mensagens e dos valores da plataforma
Estrutura do evento
Esse detalhamento do evento mostra que tipo de informação geralmente é incluído em um evento de engajamento com mensagem. Com uma sólida compreensão de seus componentes, seus desenvolvedores e a equipe de estratégia de business intelligence podem usar os dados de eventos Currents recebidos para criar relatórios e gráficos orientados por dados e tirar proveito de outras métricas de dados valiosas.
Os eventos de engajamento com mensagens são compostos por propriedades específicas do usuário, propriedades de rastreamento de campanha/canva e propriedades específicas do evento.
Esquema de ID de usuário
Note as convenções de nomenclatura para IDs de usuário.
| Esquema do Braze | Esquema de Currents | Descrição |
|---|---|---|
braze_id |
"USER_ID" |
O identificador exclusivo que é atribuído automaticamente pelo Braze. |
external_id |
"EXTERNAL_USER_ID" |
O identificador exclusivo do perfil de um usuário que é definido pelo cliente. |
Valores da plataforma
Certos eventos retornam um valor platform que especifica a plataforma do dispositivo do usuário.
A tabela a seguir detalha os possíveis valores retornados:
| Dispositivo do usuário | Valor da plataforma |
|---|---|
| iOS | ios |
| Android | android |
| FireTV | kindle |
| Kindle | kindle |
| Web | web |
| tvOS | tvos |
| Roku | roku |
important:
O Currents descartará eventos com cargas úteis excessivamente grandes, superiores a 900 KB.
note:
Os objetos relacionados ao Canvas Flow têm IDs que podem ser usados para agrupamento e traduzidos em nomes legíveis por meio do endpoint Exportar detalhes do Canvas.
note:
Alguns campos podem levar mais tempo para exibir seu estado mais recente após a atualização de uma campanha ou do Canva. Esses campos são:
- "campaign_name" (nome da campanha)
- "canvas_name"
- "canvas_step_name"
- "conversion_behavior" (comportamento de conversão)
- "canvas_variation_name" (nome da variação da tela)
- "experiment_split_name"
- "message_variation_name" (nome da variação da mensagem)
Se for necessária uma consistência completa, recomendamos aguardar uma hora a partir da última atualização desses campos antes de enviar as mensagens aos usuários.
Desinstalar eventos
Esse evento ocorre quando um usuário desinstala um app. Use esses dados para rastrear quando os usuários desinstalam um app. Embora esse seja atualmente um evento de engajamento com mensagem, ele será alterado para um evento de comportamento do usuário no futuro.
important:
Esse evento não é disparado quando o usuário realmente desinstala o app, pois é impossível rastrear isso com exatidão. O Braze envia um push silencioso diário para determinar se o aplicativo ainda existe no dispositivo do usuário e, se recebermos um erro nesse push silencioso, presume-se que o app foi desinstalado.
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// Uninstall (users.behaviors.Uninstall)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Uninstall (users.behaviors.Uninstall)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Application Uninstalls (users.behaviors.Uninstall)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Application Uninstalled (users.behaviors.Uninstall)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"device_id" : "(optional, string) ID of the device on which the event occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.behaviors.Uninstall
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de mudança de estado da inscrição global
Esse evento ocorre quando o Braze recebe uma solicitação para atualizar o estado de inscrição global do usuário, mesmo que a solicitação não altere o estado de inscrição atual do usuário.
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// Global Subscription State Change (users.behaviors.subscription.GlobalStateChange)
{
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"email_address" : "(optional, string) [PII] Email address of the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_status" : "(required, string) Subscription status: 'Subscribed', 'Unsubscribed' or 'Opted In'",
"timezone" : "(optional, string) Time zone of the user"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Global Subscription State Change (users.behaviors.subscription.GlobalStateChange)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(optional, string) [PII] Email address of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_status" : "(required, string) Subscription status: 'Subscribed', 'Unsubscribed' or 'Opted In'",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Global Subscription State Changes (users.behaviors.subscription.GlobalStateChange)
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_status" : "(required, string) Subscription status: 'Subscribed', 'Unsubscribed' or 'Opted In'"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(optional, string) [PII] Email address of the user"
}
}
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// Global Subscription State Changed (users.behaviors.subscription.GlobalStateChange)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(optional, string) [PII] Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_status" : "(required, string) Subscription status: 'Subscribed', 'Unsubscribed' or 'Opted In'"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.behaviors.subscription.GlobalStateChange
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"channel" : "(optional, string) Channel this event belongs to",
"email_address" : "(optional, string) [PII] Email address of the user",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"send_id" : "(optional, string) Message send ID this message belongs to",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_status" : "(required, string) Subscription status: 'Subscribed', 'Unsubscribed' or 'Opted In'",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
state_change_sourceretornará uma string com o nome completo da fonte. Por exemplo, a importação do CSV de origem retornará a stringCSV Import. As fontes disponíveis estão listadas abaixo:
| Origem | Descrição |
|---|---|
| SDK | Endpoints de SDK |
| Dashboard | Quando o estado da inscrição de um usuário é atualizado na página Perfil do usuário no dashboard |
| Página de inscrição | Quando um usuário cancela a inscrição por meio de um link de cancelamento de inscrição por e-mail que não seja a Central de Preferências |
| API REST | Pontos de extremidade da API REST |
| Importação de CSV | Importação de usuário CSV |
| Central de Preferências | Quando um usuário é atualizado a partir da Central de Preferências |
| Mensagem recebida | Quando um usuário é atualizado por mensagens recebidas de usuários finais por meio de canais, como SMS |
| Migração | Quando um usuário é atualizado por migrações internas ou scripts de manutenção |
| Mesclagem de usuários | Quando um usuário é atualizado pelo processo de mesclagem de usuários |
| Etapa de atualização do usuário do canva | Quando um usuário é atualizado pela etapa de atualização do usuário do Canva |
| Aceitação automática por registro de token | Quando um usuário é atualizado pelo processo de registro de token |
Eventos de mudança de estado do grupo de inscrições
Esse evento ocorre quando o estado da inscrição de um usuário em um grupo de inscrições é alterado.
important:
No momento, os grupos de inscrições estão disponíveis apenas para os canais de e-mail, SMS e WhatsApp.
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// Subscription Group State Change (users.behaviors.subscriptiongroup.StateChange)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"email_address" : "(optional, string) [PII] Email address of the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_group_id" : "(required, string) Subscription group API ID",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'",
"timezone" : "(optional, string) Time zone of the user"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Subscription Group State Change (users.behaviors.subscriptiongroup.StateChange)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(optional, string) [PII] Email address of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_group_id" : "(required, string) Subscription group API ID",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Subscription Group State Changes (users.behaviors.subscriptiongroup.StateChange)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_group_id" : "(required, string) Subscription group API ID",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(optional, string) [PII] Email address of the user"
}
}
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// Subscription Group State Changed (users.behaviors.subscriptiongroup.StateChange)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(optional, string) [PII] Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_group_id" : "(required, string) Subscription group API ID",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.behaviors.subscriptiongroup.StateChange
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"channel" : "(optional, string) Channel this event belongs to",
"email_address" : "(optional, string) [PII] Email address of the user",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"phone_number" : "(optional, string) [PII] Phone number of the user in e.164 format (for example +14155552671)",
"send_id" : "(optional, string) Message send ID this message belongs to",
"state_change_source" : "(optional, string) Source of the state change, e.g: REST API, SDK, Dashboard, etc.",
"subscription_group_id" : "(required, string) Subscription group API ID",
"subscription_status" : "(required, string) Subscription status: 'Subscribed' or 'Unsubscribed'",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
state_change_sourceretornará uma string com o nome completo da fonte. Por exemplo, a importação do CSV de origem retornará a stringCSV Import. As fontes disponíveis estão listadas abaixo:
| Origem | Descrição |
|---|---|
| SDK | Endpoints de SDK |
| Dashboard | Quando o estado da inscrição de um usuário é atualizado na página Perfil do usuário no dashboard |
| Página de inscrição | Quando um usuário cancela a inscrição por meio de um link de cancelamento de inscrição por e-mail que não seja a Central de Preferências |
| API REST | Pontos de extremidade da API REST |
| Importação de CSV | Importação de usuário CSV |
| Central de Preferências | Quando um usuário é atualizado a partir da Central de Preferências |
| Mensagem recebida | Quando um usuário é atualizado por mensagens recebidas de usuários finais por meio de canais como SMS |
| Migração | Quando um usuário é atualizado por migrações internas ou scripts de manutenção |
| Mesclagem de usuários | Quando um usuário é atualizado pelo processo de mesclagem de usuários |
| Etapa de atualização do usuário do canva | Quando um usuário é atualizado pela etapa de atualização do usuário do Canva |
Eventos de conversão de campanha
Esse evento ocorre quando um usuário realiza uma ação que foi definida como um evento de conversão em uma campanha.
note:
dispatch_id está obsoleto e será removido na próxima versão do Currents.
important:
Note que o evento de conversão é codificado no campo conversion_behavior, que inclui o tipo de evento de conversão, a janela (período) e informações adicionais, dependendo do tipo de evento de conversão. O campo conversion_behavior_index representa qual evento de conversão, como 0 = A, 1 = B, 2 = C, 3 = D.
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// Campaign Conversion (users.campaigns.Conversion)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Campaign Conversion (users.campaigns.Conversion)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Campaign Conversions (users.campaigns.Conversion)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Campaign Converted (users.campaigns.Conversion)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.campaigns.Conversion
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(required, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de inscrição do grupo de controle da campanha
Esse evento ocorre quando um usuário é inscrito em um conjunto de variantes de controle em uma campanha com várias variantes. Esse evento é gerado porque não haverá nenhum evento de envio de canal para esse usuário.
note:
dispatch_id está obsoleto e será removido na próxima versão do Currents.
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// Campaign Control Group Enrollment (users.campaigns.EnrollInControl)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Campaign Control Group Enrollment (users.campaigns.EnrollInControl)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Campaign Control Group Enrollments (users.campaigns.EnrollInControl)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Campaign Control Group Entered (users.campaigns.EnrollInControl)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.campaigns.EnrollInControl
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(required, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de conversão do Canva
Esse evento ocorre quando um usuário executa uma ação que foi definida como um evento de conversão no Canva.
important:
Note que o evento de conversão é codificado no campo conversion_behavior, que inclui o tipo de evento de conversão, a janela (período) e informações adicionais, dependendo do tipo de evento de conversão. O campo conversion_behavior_index representa qual evento de conversão, como 0 = A, 1 = B, 2 = C, 3 = D.
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// Canvas Conversion (users.canvas.Conversion)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Canvas Conversion (users.canvas.Conversion)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Canvas Conversions (users.canvas.Conversion)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Canvas Converted (users.canvas.Conversion)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"device_id" : "(optional, string) ID of the device on which the event occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.canvas.Conversion
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(required, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(required, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de entrada do Canva
Esse evento ocorre quando um usuário entra no Canva. Esse evento informa em qual variante o usuário entrou.
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// Canvas Entry (users.canvas.Entry)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Canvas Entry (users.canvas.Entry)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) [PII] External ID of the user",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Canvas Entries (users.canvas.Entry)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Canvas Entered (users.canvas.Entry)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.canvas.Entry
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(required, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(required, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos do público do Exit Match
Esse evento ocorre quando um usuário sai de um Canva ao corresponder a um público.
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// Exit Match Audience (users.canvas.exit.MatchedAudience)
{
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Exit Match Audience (users.canvas.exit.MatchedAudience)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Exit Matched Audiences (users.canvas.exit.MatchedAudience)
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Exit Matched Audience (users.canvas.exit.MatchedAudience)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.canvas.exit.MatchedAudience
{
"app_group_api_id" : "(optional, string) [DEPRECATED]",
"app_group_id" : "(required, string) API ID of the app group this user belongs to",
"canvas_api_id" : "(optional, string) [DEPRECATED]",
"canvas_id" : "(required, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_api_id" : "(optional, string) [DEPRECATED]",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_api_id" : "(optional, string) [DEPRECATED]",
"canvas_variation_id" : "(required, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos Exit Perform Event
Esse evento ocorre quando um usuário sai de um Canva ao executar um evento.
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// Exit Perform Event (users.canvas.exit.PerformedEvent)
{
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Exit Perform Event (users.canvas.exit.PerformedEvent)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Exit Performed Events (users.canvas.exit.PerformedEvent)
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Exit Performed Event (users.canvas.exit.PerformedEvent)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.canvas.exit.PerformedEvent
{
"app_group_api_id" : "(optional, string) [DEPRECATED]",
"app_group_id" : "(required, string) API ID of the app group this user belongs to",
"canvas_api_id" : "(optional, string) [DEPRECATED]",
"canvas_id" : "(required, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_api_id" : "(optional, string) [DEPRECATED]",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_api_id" : "(optional, string) [DEPRECATED]",
"canvas_variation_id" : "(required, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Experimento Etapa Eventos de conversão
Esse evento ocorre quando um usuário converte para uma etapa do experimento do Canva.
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// Experiment Step Conversion (users.canvas.experimentstep.Conversion)
{
"event_properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Experiment Step Conversion (users.canvas.experimentstep.Conversion)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"distinct_id" : "(required, string) [PII] External ID of the user",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Experiment Step Conversions (users.canvas.experimentstep.Conversion)
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Experiment Step Converted (users.canvas.experimentstep.Conversion)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.canvas.experimentstep.Conversion
{
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"conversion_behavior" : "(optional, string) JSON-encoded string describing the conversion behavior",
"conversion_behavior_index" : "(optional, int) Index of the conversion behavior",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de entrada dividida de experimentos
Esse evento ocorre quando um usuário entra em uma etapa do experimento do Canva.
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// Experiment Split Entry (users.canvas.experimentstep.SplitEntry)
{
"event_properties" : {
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Experiment Split Entry (users.canvas.experimentstep.SplitEntry)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"distinct_id" : "(required, string) [PII] External ID of the user",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group",
"$insert_id" : "(required, string) Globally unique ID for this event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Experiment Split Entries (users.canvas.experimentstep.SplitEntry)
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Experiment Split Entered (users.canvas.experimentstep.SplitEntry)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.canvas.experimentstep.SplitEntry
{
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"experiment_split_id" : "(optional, string) API ID of the experiment split the user enrolled in",
"experiment_split_name" : "(optional, string) Name of the experiment split",
"experiment_step_id" : "(optional, string) API ID of the experiment step this event belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"in_control_group" : "(required, boolean) Whether the user was enrolled in the control group",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de progressão da etapa do canva
Esse evento ocorre quando um usuário avança em uma etapa do Canva com algum resultado. Note que esse evento não ocorre quando as etapas são inseridas ou encerradas. Atualmente, apenas as etapas divididas (jornadas do público, divisão de decisão, jornadas de ação, experimento) e os resultados avançados geram eventos de progressão de etapas.
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// Canvas Step Progression (users.canvasstep.Progression)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_entry_id" : "(required, string) Unique identifier for this instance of a user in a canvas",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"exit_reason" : "(optional, string) If this is an exit, the reason a user exited the canvas during the step",
"is_canvas_entry" : "(optional, boolean) Whether this is entry into a first step in a canvas",
"next_step_id" : "(optional, string) API ID of the next step in the canvas",
"progression_type" : "(required, string) What type of step progression event this is"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Canvas Step Progression (users.canvasstep.Progression)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_entry_id" : "(required, string) Unique identifier for this instance of a user in a canvas",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) [PII] External ID of the user",
"exit_reason" : "(optional, string) If this is an exit, the reason a user exited the canvas during the step",
"$insert_id" : "(required, string) Globally unique ID for this event",
"is_canvas_entry" : "(optional, boolean) Whether this is entry into a first step in a canvas",
"next_step_id" : "(optional, string) API ID of the next step in the canvas",
"progression_type" : "(required, string) What type of step progression event this is",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Canvas Step Progressions (users.canvasstep.Progression)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_entry_id" : "(required, string) Unique identifier for this instance of a user in a canvas",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"exit_reason" : "(optional, string) If this is an exit, the reason a user exited the canvas during the step",
"is_canvas_entry" : "(optional, boolean) Whether this is entry into a first step in a canvas",
"next_step_id" : "(optional, string) API ID of the next step in the canvas",
"progression_type" : "(required, string) What type of step progression event this is",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Canvas Step Progression (users.canvasstep.Progression)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_entry_id" : "(required, string) Unique identifier for this instance of a user in a canvas",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"exit_reason" : "(optional, string) If this is an exit, the reason a user exited the canvas during the step",
"is_canvas_entry" : "(optional, boolean) Whether this is entry into a first step in a canvas",
"next_step_id" : "(optional, string) API ID of the next step in the canvas",
"progression_type" : "(required, string) What type of step progression event this is"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.canvasstep.Progression
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"canvas_entry_id" : "(required, string) Unique identifier for this instance of a user in a canvas",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"exit_reason" : "(optional, string) If this is an exit, the reason a user exited the canvas during the step",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"is_canvas_entry" : "(optional, boolean) Whether this is entry into a first step in a canvas",
"next_step_id" : "(optional, string) API ID of the next step in the canvas",
"progression_type" : "(required, string) What type of step progression event this is",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de interrupção do cartão de conteúdo
Esse evento ocorre se uma mensagem do cartão de conteúdo foi abortada com base em abortos do Liquid, etc.
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// Content Card Abort (users.messages.contentcard.Abort)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Content Card Abort (users.messages.contentcard.Abort)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Content Card Aborts (users.messages.contentcard.Abort)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Content Card Aborted (users.messages.contentcard.Abort)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.contentcard.Abort
{
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de clique do cartão de conteúdo
Esse evento ocorre quando um usuário clica em um cartão de conteúdo.
note:
dispatch_id está obsoleto e será removido na próxima versão do Currents.
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// Content Card Click (users.messages.contentcard.Click)
{
"adid" : "(optional, string) [PII] Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) [PII] Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Content Card Click (users.messages.contentcard.Click)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"$device" : "(optional, string) Model of the device",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Content Card Clicks (users.messages.contentcard.Click)
{
"device_info" : {
"android_advertising_id" : "(optional, string) [PII] Advertising identifier",
"device_model" : "(optional, string) Model of the device",
"ios_advertising_id" : "(optional, string) [PII] Advertising identifier",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"microsoft_advertising_id" : "(optional, string) [PII] Advertising identifier",
"platform" : "(optional, string) Platform of the device",
"roku_advertising_id" : "(optional, string) [PII] Advertising identifier"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Content Card Clicked (users.messages.contentcard.Click)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.contentcard.Click
{
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"content_card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- Para
ad_id,ad_id_typeead_tracking_enabled, você precisa coletar explicitamente o IDFA do iOS e o ID de publicidade do Google do Android por meio dos SDKs nativos. Saiba mais sobre essa configuração para iOS e Android. - Se estiver usando o Kafka para ingerir dados do Currents, entre em contato com o gerente de sucesso do cliente para ativar o envio de
ad_id.
Cartão de conteúdo Descartar eventos
Esse evento ocorre quando um usuário descarta um cartão de conteúdo.
note:
dispatch_id está obsoleto e será removido na próxima versão do Currents.
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// Content Card Dismiss (users.messages.contentcard.Dismiss)
{
"adid" : "(optional, string) [PII] Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) [PII] Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Content Card Dismiss (users.messages.contentcard.Dismiss)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"$device" : "(optional, string) Model of the device",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Content Card Dismisses (users.messages.contentcard.Dismiss)
{
"device_info" : {
"android_advertising_id" : "(optional, string) [PII] Advertising identifier",
"device_model" : "(optional, string) Model of the device",
"ios_advertising_id" : "(optional, string) [PII] Advertising identifier",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"microsoft_advertising_id" : "(optional, string) [PII] Advertising identifier",
"platform" : "(optional, string) Platform of the device",
"roku_advertising_id" : "(optional, string) [PII] Advertising identifier"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Content Card Dismissed (users.messages.contentcard.Dismiss)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.contentcard.Dismiss
{
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"content_card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- Para
ad_id,ad_id_typeead_tracking_enabled, você precisa coletar explicitamente o IDFA do iOS e o ID de publicidade do Google do Android por meio dos SDKs nativos. Saiba mais sobre essa configuração para iOS e Android. - Se estiver usando o Kafka para ingerir dados do Currents, entre em contato com o gerente de sucesso do cliente para ativar o envio de
ad_id.
Eventos de impressão do cartão de conteúdo
Esse evento ocorre quando um usuário visualiza um cartão de conteúdo.
note:
dispatch_id está obsoleto e será removido na próxima versão do Currents.
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// Content Card Impression (users.messages.contentcard.Impression)
{
"adid" : "(optional, string) [PII] Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) [PII] Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Content Card Impression (users.messages.contentcard.Impression)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"$device" : "(optional, string) Model of the device",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Content Card Impressions (users.messages.contentcard.Impression)
{
"device_info" : {
"android_advertising_id" : "(optional, string) [PII] Advertising identifier",
"device_model" : "(optional, string) Model of the device",
"ios_advertising_id" : "(optional, string) [PII] Advertising identifier",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"microsoft_advertising_id" : "(optional, string) [PII] Advertising identifier",
"platform" : "(optional, string) Platform of the device",
"roku_advertising_id" : "(optional, string) [PII] Advertising identifier"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Content Card Viewed (users.messages.contentcard.Impression)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.contentcard.Impression
{
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"content_card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- Para
ad_id,ad_id_typeead_tracking_enabled, você precisa coletar explicitamente o IDFA do iOS e o ID de publicidade do Google do Android por meio dos SDKs nativos. Saiba mais sobre essa configuração para iOS e Android. - Se estiver usando o Kafka para ingerir dados do Currents, entre em contato com o gerente de sucesso do cliente para ativar o envio de
ad_id.
Cartão de conteúdo Enviar eventos
Esse evento ocorre quando um cartão de conteúdo é enviado a um usuário.
note:
dispatch_id está obsoleto e será removido na próxima versão do Currents.
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// Content Card Send (users.messages.contentcard.Send)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Content Card Send (users.messages.contentcard.Send)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Content Card Sends (users.messages.contentcard.Send)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Content Card Sent (users.messages.contentcard.Send)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.contentcard.Send
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"content_card_id" : "(required, string) ID of the card that generated this event",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
message_extraspermite que você anote seus eventos de envio com dados dinâmicos do conteúdo conectado, atributos personalizados (como idioma, país) e propriedades de entrada nos canvas. Consulte Envio de mensagens extras para saber mais.
Envio de e-mail Abortar eventos
Esse evento ocorre se uma mensagem de e-mail foi abortada com base em abortos de Liquid, etc.
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// Email Abort (users.messages.email.Abort)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Email Abort (users.messages.email.Abort)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(required, string) [PII] Email address of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Aborts (users.messages.email.Abort)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(required, string) [PII] Email address of the user"
}
}
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// Email Aborted (users.messages.email.Abort)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(required, string) [PII] Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.email.Abort
{
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de bounce de e-mail
Esse evento ocorre quando um provedor de serviços de Internet retorna um hard bounce. Um hard bounce significa uma falha permanente de entregabilidade.
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// Email Bounce (users.messages.email.Bounce)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_drop" : "(optional, boolean) Indicates that this event counts as a drop event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Email Bounce (users.messages.email.Bounce)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_drop" : "(optional, boolean) Indicates that this event counts as a drop event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Bounces (users.messages.email.Bounce)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_drop" : "(optional, boolean) Indicates that this event counts as a drop event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(required, string) [PII] Email address of the user"
}
}
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// Email Bounced (users.messages.email.Bounce)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(required, string) [PII] Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_drop" : "(optional, boolean) Indicates that this event counts as a drop event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.email.Bounce
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_drop" : "(optional, boolean) Indicates that this event counts as a drop event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"sending_ip" : "(optional, string) IP address from which the email send was made",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- O comportamento do site
dispatch_iddifere entre o canva e as campanhas porque a Braze trata as etapas do canva (exceto as etapas de entrada, que podem ser programadas) como eventos disparados, mesmo quando estão programadas. Saiba mais sobre o comportamento do ID de despacho.
Envio de e-mail Eventos de clique
Esse evento ocorre quando um usuário clica em um e-mail. Vários eventos podem ser gerados para a mesma campanha se um usuário clicar várias vezes ou clicar em diferentes links dentro do e-mail.
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// Email Click (users.messages.email.Click)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_model" : "(optional, string) Model of the device",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"link_alias" : "(optional, string) Alias associated with this link ID",
"link_id" : "(optional, string) Unique ID for the link which was clicked, as created by Braze",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Email Click (users.messages.email.Click)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"$device" : "(optional, string) Model of the device",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"link_alias" : "(optional, string) Alias associated with this link ID",
"link_id" : "(optional, string) Unique ID for the link which was clicked, as created by Braze",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
}
}
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// Email Clicks (users.messages.email.Click)
{
"device_info" : {
"device_model" : "(optional, string) Model of the device",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"link_alias" : "(optional, string) Alias associated with this link ID",
"link_id" : "(optional, string) Unique ID for the link which was clicked, as created by Braze",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(required, string) [PII] Email address of the user"
}
}
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// Email Link Clicked (users.messages.email.Click)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(required, string) [PII] Email address of the user"
},
"device" : {
"model" : "(optional, string) Model of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"link_alias" : "(optional, string) Alias associated with this link ID",
"link_id" : "(optional, string) Unique ID for the link which was clicked, as created by Braze",
"link_url" : "(optional, string) URL that the user clicked on",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.email.Click
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_model" : "(optional, string) Model of the device",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"link_alias" : "(optional, string) Alias associated with this link ID",
"link_id" : "(optional, string) Unique ID for the link which was clicked, as created by Braze",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- O comportamento do site
dispatch_iddifere entre o canva e as campanhas porque a Braze trata as etapas do canva (exceto as etapas de entrada, que podem ser programadas) como eventos disparados, mesmo quando estão programadas. Saiba mais sobre o comportamento do ID de despacho.
Eventos de envio de e-mail
Esse evento ocorre quando um provedor de serviços de Internet não entrega imediatamente o e-mail para um endereço de e-mail não hard bounce e o Braze tenta novamente o e-mail por até 72 horas. Os motivos típicos para adiamentos incluem limite de volume de envios de e-mail com base na reputação do provedor de caixa de entrada, problemas temporários de conectividade, caixa de correio do destinatário cheia ou erros de DNS.
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// Email Deferral (users.messages.email.Deferral)
{
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"attempt_count" : "(optional, int) Number of attempts made to send the message",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"deferral_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this deferral event",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"recipient_domain" : "(optional, string) Receipient's email domain",
"send_id" : "(optional, string) Message send ID this message belongs to",
"timezone" : "(optional, string) Time zone of the user"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Email Deferral (users.messages.email.Deferral)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"attempt_count" : "(optional, int) Number of attempts made to send the message",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"deferral_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this deferral event",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"recipient_domain" : "(optional, string) Receipient's email domain",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Deferrals (users.messages.email.Deferral)
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"attempt_count" : "(optional, int) Number of attempts made to send the message",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"deferral_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this deferral event",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"recipient_domain" : "(optional, string) Receipient's email domain",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(required, string) [PII] Email address of the user"
}
}
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// Email Deferred (users.messages.email.Deferral)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(required, string) [PII] Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"attempt_count" : "(optional, int) Number of attempts made to send the message",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"deferral_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this deferral event",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"recipient_domain" : "(optional, string) Receipient's email domain",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.email.Deferral
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"attempt_count" : "(optional, int) Number of attempts made to send the message",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"deferral_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this deferral event",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"recipient_domain" : "(optional, string) Receipient's email domain",
"send_id" : "(optional, string) Message send ID this message belongs to",
"sending_ip" : "(optional, string) IP address from which the email send was made",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- O comportamento do site
dispatch_iddifere entre o canva e as campanhas porque a Braze trata as etapas do canva (exceto as etapas de entrada, que podem ser programadas) como eventos disparados, mesmo quando estão programadas. Saiba mais sobre o comportamento do ID de despacho.
Eventos de envio de e-mail
Esse evento ocorre quando um e-mail enviado chega com êxito à caixa de entrada do usuário final.
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// Email Delivery (users.messages.email.Delivery)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Email Delivery (users.messages.email.Delivery)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Deliveries (users.messages.email.Delivery)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(required, string) [PII] Email address of the user"
}
}
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// Email Delivered (users.messages.email.Delivery)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(required, string) [PII] Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.email.Delivery
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"sending_ip" : "(optional, string) IP address from which the email send was made",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- O comportamento do site
dispatch_iddifere entre o canva e as campanhas porque a Braze trata as etapas do canva (exceto as etapas de entrada, que podem ser programadas) como eventos disparados, mesmo quando estão programadas. Saiba mais sobre o comportamento do ID de despacho.
Eventos de envio de e-mail para marcar como spam
Esse evento ocorre quando o usuário final pressiona o botão “spam” no e-mail. Observe que isso não representa o fato de o e-mail ter ido para a pasta de spam, pois o Braze não faz esse rastreamento.
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// Email Mark As Spam (users.messages.email.MarkAsSpam)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Email Mark As Spam (users.messages.email.MarkAsSpam)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
}
}
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// Email Marks As Spam (users.messages.email.MarkAsSpam)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(required, string) [PII] Email address of the user"
}
}
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// Email Marked as Spam (users.messages.email.MarkAsSpam)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(required, string) [PII] Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.email.MarkAsSpam
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- O comportamento do site
dispatch_iddifere entre o canva e as campanhas porque a Braze trata as etapas do canva (exceto as etapas de entrada, que podem ser programadas) como eventos disparados, mesmo quando estão programadas. Saiba mais sobre o comportamento do ID de despacho.
Envio de e-mail Eventos abertos
Esse evento ocorre quando um usuário abre um e-mail. Vários eventos podem ser gerados para a mesma campanha se um usuário abrir o e-mail várias vezes.
important:
É um comportamento conhecido o fato de os campos de evento de abertura de e-mail device_model e mailbox_provider estarem vazios. Você pode ignorá-los por enquanto.
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// Email Open (users.messages.email.Open)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_model" : "(optional, string) Model of the device",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"machine_open" : "(optional, string) Populated to 'true' if the open event is triggered without user engagement, for example by an Apple device with Mail Privacy Protection enabled. Value may change over time to provide more granularity.",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Email Open (users.messages.email.Open)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"$device" : "(optional, string) Model of the device",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"machine_open" : "(optional, string) Populated to 'true' if the open event is triggered without user engagement, for example by an Apple device with Mail Privacy Protection enabled. Value may change over time to provide more granularity.",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
}
}
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// Email Opens (users.messages.email.Open)
{
"device_info" : {
"device_model" : "(optional, string) Model of the device",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"machine_open" : "(optional, string) Populated to 'true' if the open event is triggered without user engagement, for example by an Apple device with Mail Privacy Protection enabled. Value may change over time to provide more granularity.",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(required, string) [PII] Email address of the user"
}
}
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// Email Opened (users.messages.email.Open)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(required, string) [PII] Email address of the user"
},
"device" : {
"model" : "(optional, string) Model of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"machine_open" : "(optional, string) Populated to 'true' if the open event is triggered without user engagement, for example by an Apple device with Mail Privacy Protection enabled. Value may change over time to provide more granularity.",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.email.Open
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_class" : "(optional, string) Device class extracted from user_agent (mobile, desktop, tablet, etc...)",
"device_model" : "(optional, string) Model of the device",
"device_os" : "(optional, string) Device operating system extracted from user_agent",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"is_amp" : "(optional, boolean) Indicates that this is an AMP event",
"machine_open" : "(optional, string) Populated to 'true' if the open event is triggered without user engagement, for example by an Apple device with Mail Privacy Protection enabled. Value may change over time to provide more granularity.",
"mailbox_provider" : "(optional, string) Mailbox provider value returned by the esp for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- O comportamento do site
dispatch_iddifere entre o canva e as campanhas porque a Braze trata as etapas do canva (exceto as etapas de entrada, que podem ser programadas) como eventos disparados, mesmo quando estão programadas. Saiba mais sobre o comportamento do ID de despacho.
Envio de e-mail Enviar eventos
Esse evento ocorre quando uma solicitação de envio de e-mail foi comunicada com êxito entre o Braze e o SendGrid. No entanto, isso não significa que o e-mail foi recebido na caixa de entrada do usuário final.
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// Email Send (users.messages.email.Send)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Email Send (users.messages.email.Send)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(required, string) [PII] Email address of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Sends (users.messages.email.Send)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(required, string) [PII] Email address of the user"
}
}
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// Email Sent (users.messages.email.Send)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(required, string) [PII] Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.email.Send
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- O comportamento do site
dispatch_iddifere entre o canva e as campanhas porque a Braze trata as etapas do canva (exceto as etapas de entrada, que podem ser programadas) como eventos disparados, mesmo quando estão programadas. Saiba mais sobre o comportamento do ID de despacho. message_extraspermite que você anote seus eventos de envio com dados dinâmicos do conteúdo conectado, atributos personalizados (como idioma, país) e propriedades de entrada nos canvas. Consulte Envio de mensagens extras para saber mais.
Eventos de envio de e-mail Soft Bounce
Esse evento ocorre quando um prestador de serviço de Internet retorna um soft bounce. Um soft bounce significa que um e-mail não pôde ser entregue devido a uma falha temporária de entregabilidade.
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// Email Soft Bounce (users.messages.email.SoftBounce)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Email Soft Bounce (users.messages.email.SoftBounce)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Soft Bounces (users.messages.email.SoftBounce)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(required, string) [PII] Email address of the user"
}
}
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// Email Soft Bounced (users.messages.email.SoftBounce)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(required, string) [PII] Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"from_domain" : "(optional, string) Sending domain for the email",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.email.SoftBounce
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"bounce_reason" : "(optional, string) [PII] The SMTP reason code and user friendly message received for this bounce event",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"esp" : "(optional, string) ESP related to the event (Sparkpost or Sendgrid)",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_domain" : "(optional, string) Sending domain for the email",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"sending_ip" : "(optional, string) IP address from which the email send was made",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- O comportamento do site
dispatch_iddifere entre o canva e as campanhas porque a Braze trata as etapas do canva (exceto as etapas de entrada, que podem ser programadas) como eventos disparados, mesmo quando estão programadas. Saiba mais sobre o comportamento do ID de despacho.
Eventos de cancelamento de inscrição de e-mail
Esse evento ocorre quando o usuário final clica em “cancelar inscrição” no e-mail.
important:
O evento Unsubscribe é, na verdade, um evento de clique especializado que é disparado quando o usuário clica no ink de cancelamento de inscrição no e-mail (seja um link normal de cancelamento de inscrição no corpo ou no rodapé do e-mail, seja usando o cabeçalho list-unsubscribe), e não quando o usuário muda o estado para unsubscribed. Se a alteração do estado da inscrição for enviada por meio da API ou por meio de um link de cancelamento de inscrição personalizado (não Braze), ela não disparará um evento no Currents.
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// Email Unsubscribe (users.messages.email.Unsubscribe)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Email Unsubscribe (users.messages.email.Unsubscribe)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"email_address" : "(required, string) [PII] Email address of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Email Unsubscribes (users.messages.email.Unsubscribe)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user",
"email" : "(required, string) [PII] Email address of the user"
}
}
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// Unsubscribed (users.messages.email.Unsubscribe)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"email" : "(required, string) [PII] Email address of the user"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.email.Unsubscribe
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"email_address" : "(required, string) [PII] Email address of the user",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"ip_pool" : "(optional, string) IP pool from which the email send was made",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- O comportamento do site
dispatch_iddifere entre o canva e as campanhas porque a Braze trata as etapas do canva (exceto as etapas de entrada, que podem ser programadas) como eventos disparados, mesmo quando estão programadas. Saiba mais sobre o comportamento do ID de despacho.
Feature Flag Experimento Eventos de impressão
Esse evento ocorre sempre que um usuário tem a oportunidade de interagir com o seu recurso ou quando ele poderia ter interagido se o recurso estivesse desativado (no caso de um grupo de controle em um Testes A/B).
As impressões do Feature Flag são registradas apenas uma vez por sessão.
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// Feature Flag Experiment Impression (users.messages.featureflag.Impression)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_model" : "(optional, string) Model of the device",
"feature_flag_id_name" : "(optional, string) The Feature Flag Rollout identifier",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"timezone" : "(optional, string) Time zone of the user"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Feature Flag Experiment Impression (users.messages.featureflag.Impression)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"$device" : "(optional, string) Model of the device",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) [PII] External ID of the user",
"feature_flag_id_name" : "(optional, string) The Feature Flag Rollout identifier",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Feature Flag Experiment Impressions (users.messages.featureflag.Impression)
{
"device_info" : {
"device_model" : "(optional, string) Model of the device",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"feature_flag_id_name" : "(optional, string) The Feature Flag Rollout identifier",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Feature Flag Experiment Impressed (users.messages.featureflag.Impression)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"feature_flag_id_name" : "(optional, string) The Feature Flag Rollout identifier",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.featureflag.Impression
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"browser" : "(optional, string) Device browser - extracted from user_agent - on which the open occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"carrier" : "(optional, string) Carrier of the device",
"country" : "(optional, string) [PII] Country of the user",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"feature_flag_id_name" : "(optional, string) The Feature Flag Rollout identifier",
"gender" : "(optional, string) [PII] Gender of the user, one of ['M', 'F', 'O', 'N', 'P']",
"id" : "(required, string) Globally unique ID for this event",
"language" : "(optional, string) [PII] Language of the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"resolution" : "(optional, string) Resolution of the device",
"sdk_version" : "(optional, string) Version of the Braze SDK in use during the event",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de clique de mensagem no app
Esse evento ocorre quando um usuário clica em uma mensagem no app.
note:
dispatch_id está obsoleto e será removido na próxima versão do Currents.
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// In-App Message Click (users.messages.inappmessage.Click)
{
"adid" : "(optional, string) [PII] Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"button_id" : "(optional, string) ID of the button clicked, if this click represents a click on a button",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) [PII] Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// In-App Message Click (users.messages.inappmessage.Click)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"button_id" : "(optional, string) ID of the button clicked, if this click represents a click on a button",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"$device" : "(optional, string) Model of the device",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// In-App Message Clicks (users.messages.inappmessage.Click)
{
"device_info" : {
"android_advertising_id" : "(optional, string) [PII] Advertising identifier",
"device_model" : "(optional, string) Model of the device",
"ios_advertising_id" : "(optional, string) [PII] Advertising identifier",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"microsoft_advertising_id" : "(optional, string) [PII] Advertising identifier",
"platform" : "(optional, string) Platform of the device",
"roku_advertising_id" : "(optional, string) [PII] Advertising identifier"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"button_id" : "(optional, string) ID of the button clicked, if this click represents a click on a button",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// In-App Message Clicked (users.messages.inappmessage.Click)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"button_id" : "(optional, string) ID of the button clicked, if this click represents a click on a button",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.inappmessage.Click
{
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"button_id" : "(optional, string) ID of the button clicked, if this click represents a click on a button",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- Para
ad_id,ad_id_typeead_tracking_enabled, você precisa coletar explicitamente o IDFA do iOS e o ID de publicidade do Google do Android por meio dos SDKs nativos. Saiba mais sobre essa configuração para iOS e Android. - Se estiver usando o Kafka para ingerir dados do Currents, entre em contato com o gerente de sucesso do cliente para ativar o envio de
ad_id.
Eventos de impressão de mensagens no app
Esse evento ocorre quando um usuário visualiza uma mensagem no app.
note:
dispatch_id está obsoleto e será removido na próxima versão do Currents.
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// In-App Message Impression (users.messages.inappmessage.Impression)
{
"adid" : "(optional, string) [PII] Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) [PII] Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// In-App Message Impression (users.messages.inappmessage.Impression)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"$device" : "(optional, string) Model of the device",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// In-App Message Impressions (users.messages.inappmessage.Impression)
{
"device_info" : {
"android_advertising_id" : "(optional, string) [PII] Advertising identifier",
"device_model" : "(optional, string) Model of the device",
"ios_advertising_id" : "(optional, string) [PII] Advertising identifier",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"microsoft_advertising_id" : "(optional, string) [PII] Advertising identifier",
"platform" : "(optional, string) Platform of the device",
"roku_advertising_id" : "(optional, string) [PII] Advertising identifier"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// In-App Message Viewed (users.messages.inappmessage.Impression)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.inappmessage.Impression
{
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"card_id" : "(optional, string) API ID of the card",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- Para
ad_id,ad_id_typeead_tracking_enabled, você precisa coletar explicitamente o IDFA do iOS e o ID de publicidade do Google do Android por meio dos SDKs nativos. Saiba mais sobre essa configuração para iOS e Android. - Se estiver usando o Kafka para ingerir dados do Currents, entre em contato com o gerente de sucesso do cliente para ativar o envio de
ad_id.
Eventos de interrupção de notificações por push
Esse evento ocorre se uma mensagem de notificação por push foi abortada com base em Liquid aborts, etc.
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// Push Notification Abort (users.messages.pushnotification.Abort)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Push Notification Abort (users.messages.pushnotification.Abort)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Push Notification Aborts (users.messages.pushnotification.Abort)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"platform" : "(optional, string) Platform of the device"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Push Notification Aborted (users.messages.pushnotification.Abort)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(required, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.pushnotification.Abort
{
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(required, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de bounce de notificações por push
Esse evento ocorre quando um erro é recebido do serviço de Notificações por Push da Apple ou do Fire Cloud Messaging. Isso significa que a mensagem push sofreu bounce e, portanto, não foi entregue ao dispositivo do usuário.
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// Push Notification Bounce (users.messages.pushnotification.Bounce)
{
"adid" : "(optional, string) [PII] Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) [PII] Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Push Notification Bounce (users.messages.pushnotification.Bounce)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Push Notification Bounces (users.messages.pushnotification.Bounce)
{
"device_info" : {
"android_advertising_id" : "(optional, string) [PII] Advertising identifier",
"ios_advertising_id" : "(optional, string) [PII] Advertising identifier",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"microsoft_advertising_id" : "(optional, string) [PII] Advertising identifier",
"platform" : "(optional, string) Platform of the device",
"roku_advertising_id" : "(optional, string) [PII] Advertising identifier"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Push Notification Bounced (users.messages.pushnotification.Bounce)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.pushnotification.Bounce
{
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- Se estiver usando o Kafka para ingerir dados do Currents, entre em contato com seu gerente de sucesso do cliente ou gerente de conta para ativar o flipper de recursos para enviar
ad_id.
Notificações por push Eventos de abertura em primeiro plano do iOS
Esse evento não é compatível com nosso Swift SDK e agora está obsoleto em nosso Obj-C SDK.
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// Push Notification iOS Foreground Open (users.messages.pushnotification.IosForeground)
{
"adid" : "(optional, string) [PII] Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) [PII] Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Push Notification iOS Foreground Open (users.messages.pushnotification.IosForeground)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"$device" : "(optional, string) Model of the device",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Ios Foreground Push Opened (users.messages.pushnotification.IosForeground)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.pushnotification.IosForeground
{
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(required, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- Para
ad_id,ad_id_typeead_tracking_enabled, você precisa coletar explicitamente o IDFA do iOS e o ID de publicidade do Google do Android por meio dos SDKs nativos. Saiba mais sobre essa configuração para iOS e Android. - Se estiver usando o Kafka para ingerir dados do Currents, entre em contato com o gerente de sucesso do cliente para ativar o envio de
ad_id.
Notificações por push Eventos abertos
Esse evento ocorre quando um usuário clica diretamente na notificação por push para abrir o aplicativo. Atualmente, os eventos Push Open referem-se especificamente a “aberturas diretas” em vez de “aberturas totais”. Isso não inclui estatísticas mostradas no nível da campanha de “aberturas por influência”, pois elas não são atribuídas no nível do usuário.
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// Push Notification Open (users.messages.pushnotification.Open)
{
"adid" : "(optional, string) [PII] Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) [PII] Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Push Notification Open (users.messages.pushnotification.Open)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"$device" : "(optional, string) Model of the device",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"$os" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Push Notification Opens (users.messages.pushnotification.Open)
{
"device_info" : {
"android_advertising_id" : "(optional, string) [PII] Advertising identifier",
"device_model" : "(optional, string) Model of the device",
"ios_advertising_id" : "(optional, string) [PII] Advertising identifier",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"microsoft_advertising_id" : "(optional, string) [PII] Advertising identifier",
"platform" : "(optional, string) Platform of the device",
"roku_advertising_id" : "(optional, string) [PII] Advertising identifier"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Push Notification Tapped (users.messages.pushnotification.Open)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : {
"model" : "(optional, string) Model of the device",
"type" : "(optional, string) Platform of the device"
}
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.pushnotification.Open
{
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"button_action_type" : "(optional, string) Action type of the push notification button, null if not from a button click. One of ['uri', 'deep_link', 'none', 'close']",
"button_string" : "(optional, string) Identifier (button_string) of the push notification button clicked. null if not from a button click",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"device_model" : "(optional, string) Model of the device",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"os_version" : "(optional, string) Version of the operating system of the device",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- Para
ad_id,ad_id_typeead_tracking_enabled, você precisa coletar explicitamente o IDFA do iOS e o ID de publicidade do Google do Android por meio dos SDKs nativos. Saiba mais sobre essa configuração para iOS e Android. - Se estiver usando o Kafka para ingerir dados do Currents, entre em contato com o gerente de sucesso do cliente para ativar o envio de
ad_id.
Eventos de envio de notificações por push
Esse evento ocorre quando a Braze processa uma mensagem push para um usuário, comunicando-a ao Serviço de Notificações por Push da Apple ou ao Fire Cloud Messaging. Isso não significa que o push foi entregue ao dispositivo, apenas que uma mensagem foi enviada.
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// Push Notification Send (users.messages.pushnotification.Send)
{
"adid" : "(optional, string) [PII] Advertising identifier",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"idfa" : "(optional, string) [PII] Advertising identifier",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Push Notification Send (users.messages.pushnotification.Send)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(optional, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Push Notification Sends (users.messages.pushnotification.Send)
{
"device_info" : {
"android_advertising_id" : "(optional, string) [PII] Advertising identifier",
"ios_advertising_id" : "(optional, string) [PII] Advertising identifier",
"ios_idfv" : "(optional, string) ID of the device on which the event occurred",
"limit_ad_tracking" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"microsoft_advertising_id" : "(optional, string) [PII] Advertising identifier",
"platform" : "(optional, string) Platform of the device",
"roku_advertising_id" : "(optional, string) [PII] Advertising identifier"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Push Notification Sent (users.messages.pushnotification.Send)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(optional, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(required, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.pushnotification.Send
{
"ad_id" : "(optional, string) [PII] Advertising identifier",
"ad_id_type" : "(optional, string) One of ['ios_idfa', 'google_ad_id', 'windows_ad_id', 'roku_ad_id']",
"ad_tracking_enabled" : "(optional, boolean) Whether advertising tracking is enabled for the device",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"app_id" : "(required, string) API ID of the app on which this event occurred",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"platform" : "(required, string) Platform of the device",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
- Para
ad_id,ad_id_typeead_tracking_enabled, você precisa coletar explicitamente o IDFA do iOS e o ID de publicidade do Google do Android por meio dos SDKs nativos. Saiba mais sobre essa configuração para iOS e Android. - Se estiver usando o Kafka para ingerir dados do Currents, entre em contato com o gerente de sucesso do cliente para ativar o envio de
ad_id. message_extraspermite que você anote seus eventos de envio com dados dinâmicos do conteúdo conectado, atributos personalizados (como idioma, país) e propriedades de entrada nos canvas. Consulte Envio de mensagens extras para saber mais.
Eventos de abortamento de SMS
Esse evento ocorre se uma mensagem SMS foi abortada com base em Liquid aborts, etc.
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// SMS Abort (users.messages.sms.Abort)
{
"event_properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// SMS Abort (users.messages.sms.Abort)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Aborts (users.messages.sms.Abort)
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// SMS Aborted (users.messages.sms.Abort)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.sms.Abort
{
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de envio da operadora de SMS
Esse evento ocorre quando um SMS é enviado à operadora.
important:
CarrierSend é suportado apenas para usuários em infraestrutura legada.
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// SMS Carrier Send (users.messages.sms.CarrierSend)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// SMS Carrier Send (users.messages.sms.CarrierSend)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Carrier Sends (users.messages.sms.CarrierSend)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// SMS Sent to Carrier (users.messages.sms.CarrierSend)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.sms.CarrierSend
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de entrega de SMS
Esse evento ocorre quando um SMS é entregue com êxito ao telefone celular do usuário.
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// SMS Delivery (users.messages.sms.Delivery)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// SMS Delivery (users.messages.sms.Delivery)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Deliveries (users.messages.sms.Delivery)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// SMS Delivered (users.messages.sms.Delivery)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.sms.Delivery
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de falha na entrega de SMS
Esse evento ocorre quando um SMS apresenta falha na entrega. Use esse evento e os códigos de erro fornecidos para ajudar a solucionar problemas com a entrega de SMS.
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// SMS Delivery Failure (users.messages.sms.DeliveryFailure)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// SMS Delivery Failure (users.messages.sms.DeliveryFailure)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"error" : "(optional, string) Error name",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Delivery Failures (users.messages.sms.DeliveryFailure)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// SMS Delivery Failed (users.messages.sms.DeliveryFailure)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.sms.DeliveryFailure
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de entrada de SMS recebidos
Esse evento ocorre quando um dos seus usuários envia um SMS para um número de telefone em um dos seus grupos de inscrições do Braze SMS.
Quando o Braze recebe um SMS de entrada, atribuímos essa mensagem de entrada a qualquer usuário que compartilhe esse número de telefone. Como resultado, você poderá receber vários eventos por mensagem recebida se vários usuários na sua instância do Braze compartilharem o mesmo número de telefone. Se for necessária a atribuição de IDs de usuários específicos com base em mensagens anteriores enviadas a esse usuário, é possível usar o evento SMS Delivered para atribuir eventos Inbound Received ao ID do usuário que recebeu mais recentemente uma mensagem do seu número Braze.
Se detectarmos que essa mensagem de entrada é uma resposta a uma campanha de saída ou a um componente do Canvas enviado pelo Braze, também incluiremos os metadados da campanha ou do Canvas no evento. O Braze define uma resposta como uma mensagem recebida dentro de quatro horas após uma mensagem enviada. No entanto, há um cache de um minuto para as informações da campanha de atribuição do último SMS de saída recebido.
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// SMS Inbound Received (users.messages.sms.InboundReceive)
{
"event_properties" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"user_phone_number" : "(required, string) [PII] The user's phone number from which the message was received"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// SMS Inbound Received (users.messages.sms.InboundReceive)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"distinct_id" : "(required, string) [PII] External ID of the user",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"$insert_id" : "(required, string) Globally unique ID for this event",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"user_phone_number" : "(required, string) [PII] The user's phone number from which the message was received"
}
}
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// SMS Inbound Received (users.messages.sms.InboundReceive)
{
"device_info" : { },
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] The user's phone number from which the message was received"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// SMS Inbound Received (users.messages.sms.InboundReceive)
{
"anonymousId" : "(optional, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(required, string) [PII] The user's phone number from which the message was received"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.sms.InboundReceive
{
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(required, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(required, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) Braze user ID of the user who performed this event",
"user_phone_number" : "(required, string) [PII] The user's phone number from which the message was received"
}
Eventos de rejeição de SMS
Esse evento ocorre quando um envio de SMS é rejeitado pela operadora, o que pode ocorrer por vários motivos. Use esse evento e os códigos de erro fornecidos para ajudar a solucionar problemas com a entrega de SMS.
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// SMS Rejection (users.messages.sms.Rejection)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// SMS Rejection (users.messages.sms.Rejection)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"error" : "(optional, string) Error name",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Rejections (users.messages.sms.Rejection)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// SMS Rejected (users.messages.sms.Rejection)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.sms.Rejection
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"error" : "(optional, string) Error name",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_phone_number" : "(optional, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(optional, string) Error code from the SMS provider",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de envio de SMS
Esse evento ocorre quando um usuário envia um SMS.
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// SMS Send (users.messages.sms.Send)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"category" : "(optional, string) Keyword category name, only populated for auto-reply messages: 'opt-in', 'opt-out', 'help', or custom value",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// SMS Send (users.messages.sms.Send)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"category" : "(optional, string) Keyword category name, only populated for auto-reply messages: 'opt-in', 'opt-out', 'help', or custom value",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// SMS Sends (users.messages.sms.Send)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"category" : "(optional, string) Keyword category name, only populated for auto-reply messages: 'opt-in', 'opt-out', 'help', or custom value",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// SMS Sent (users.messages.sms.Send)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"category" : "(optional, string) Keyword category name, only populated for auto-reply messages: 'opt-in', 'opt-out', 'help', or custom value",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.sms.Send
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"category" : "(optional, string) Keyword category name, only populated for auto-reply messages: 'opt-in', 'opt-out', 'help', or custom value",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
message_extraspermite que você anote seus eventos de envio com dados dinâmicos do conteúdo conectado, atributos personalizados (como idioma, país) e propriedades de entrada nos canvas. Consulte Envio de mensagens extras para saber mais.
Eventos de clique em links curtos de SMS
Esse evento ocorre quando um usuário clica em um link curto de SMS.
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// SMS Short Link Click (users.messages.sms.ShortLinkClick)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"short_url" : "(required, string) Shortened url that was clicked",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_phone_number" : "(optional, string) [PII] The user's phone number from which the message was received"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// SMS Short Link Click (users.messages.sms.ShortLinkClick)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"short_url" : "(required, string) Shortened url that was clicked",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_phone_number" : "(optional, string) [PII] The user's phone number from which the message was received"
}
}
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// SMS Short Link Clicks (users.messages.sms.ShortLinkClick)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"short_url" : "(required, string) Shortened url that was clicked",
"source_request_id" : "(required, string) Globally unique ID for this event",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] The user's phone number from which the message was received"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// SMS Short Link Clicked (users.messages.sms.ShortLinkClick)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(optional, string) [PII] The user's phone number from which the message was received"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"short_url" : "(required, string) Shortened url that was clicked",
"url" : "(optional, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.sms.ShortLinkClick
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"short_url" : "(required, string) Shortened url that was clicked",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"url" : "(required, string) URL that the user clicked on",
"user_agent" : "(optional, string) User agent on which the spam report occurred",
"user_id" : "(required, string) Braze user ID of the user who performed this event",
"user_phone_number" : "(optional, string) [PII] The user's phone number from which the message was received"
}
Eventos de abortamento de webhook
Esse evento ocorre se uma mensagem de webhook foi abortada com base em Liquid aborts, etc.
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// Webhook Abort (users.messages.webhook.Abort)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Webhook Abort (users.messages.webhook.Abort)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Webhook Aborts (users.messages.webhook.Abort)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Webhook Aborted (users.messages.webhook.Abort)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.webhook.Abort
{
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de envio de webhook
Esse evento ocorre quando um webhook foi processado e enviado para o terceiro especificado nesse webhook. Observe que isso não significa que a solicitação foi recebida ou não.
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// Webhook Send (users.messages.webhook.Send)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, int) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// Webhook Send (users.messages.webhook.Send)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token"
}
}
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// Webhook Sends (users.messages.webhook.Send)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"source_request_id" : "(required, string) Globally unique ID for this event"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, int) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : { },
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// Webhook Sent (users.messages.webhook.Send)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : { },
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to"
},
"timestamp" : "(required, int) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.webhook.Send
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"send_id" : "(optional, string) Message send ID this message belongs to",
"time" : "(required, int) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
message_extraspermite que você anote seus eventos de envio com dados dinâmicos do conteúdo conectado, atributos personalizados (como idioma, país) e propriedades de entrada nos canvas. Consulte Envio de mensagens extras para saber mais.
Eventos de interrupção do WhatsApp
Esse evento ocorre se uma mensagem do WhatsApp foi abortada com base em abortos de Liquid, etc.
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// WhatsApp Abort (users.messages.whatsapp.Abort)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// WhatsApp Abort (users.messages.whatsapp.Abort)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// WhatsApp Aborts (users.messages.whatsapp.Abort)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// WhatsApp Aborted (users.messages.whatsapp.Abort)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.whatsapp.Abort
{
"abort_log" : "(optional, string) [PII] Log message describing abort details (up to 128 chars)",
"abort_type" : "(optional, string) Type of abort",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos do WhatsApp Delivery
Esse evento ocorre quando uma mensagem do WhatsApp enviada chega com êxito ao dispositivo do usuário final.
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// WhatsApp Delivery (users.messages.whatsapp.Delivery)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// WhatsApp Delivery (users.messages.whatsapp.Delivery)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// WhatsApp Deliveries (users.messages.whatsapp.Delivery)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// WhatsApp Delivered (users.messages.whatsapp.Delivery)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.whatsapp.Delivery
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos de falha do WhatsApp
Esse evento ocorre quando o WhatsApp não consegue entregar a mensagem ao usuário. Um hard bounce significa uma falha permanente de entregabilidade.
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// WhatsApp Failure (users.messages.whatsapp.Failure)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(required, string) Error code from WhatsApp",
"provider_error_title" : "(required, string) Description of error from WhatsApp",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// WhatsApp Failure (users.messages.whatsapp.Failure)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(required, string) Error code from WhatsApp",
"provider_error_title" : "(required, string) Description of error from WhatsApp",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// WhatsApp Failures (users.messages.whatsapp.Failure)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(required, string) Error code from WhatsApp",
"provider_error_title" : "(required, string) Description of error from WhatsApp",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// WhatsApp Failed (users.messages.whatsapp.Failure)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(required, string) Error code from WhatsApp",
"provider_error_title" : "(required, string) Description of error from WhatsApp",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.whatsapp.Failure
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"provider_error_code" : "(required, string) Error code from WhatsApp",
"provider_error_title" : "(required, string) Description of error from WhatsApp",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Eventos recebidos de entrada do WhatsApp
Esse evento ocorre quando um dos seus usuários envia uma mensagem do WhatsApp para um número de telefone em um dos seus grupos de inscrições do Braze WhatsApp.
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// WhatsApp Inbound Received (users.messages.whatsapp.InboundReceive)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"quick_reply_text" : "(optional, string) Text of button pressed by the user",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"user_phone_number" : "(required, string) [PII] The user's phone number from which the message was received"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// WhatsApp Inbound Received (users.messages.whatsapp.InboundReceive)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"distinct_id" : "(required, string) [PII] External ID of the user",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"$insert_id" : "(required, string) Globally unique ID for this event",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"quick_reply_text" : "(optional, string) Text of button pressed by the user",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"token" : "(required, string) The Mixpanel API token",
"user_phone_number" : "(required, string) [PII] The user's phone number from which the message was received"
}
}
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// WhatsApp Inbound Received (users.messages.whatsapp.InboundReceive)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"quick_reply_text" : "(optional, string) Text of button pressed by the user",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] The user's phone number from which the message was received"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// WhatsApp Inbound Received (users.messages.whatsapp.InboundReceive)
{
"anonymousId" : "(optional, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(required, string) [PII] The user's phone number from which the message was received"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"quick_reply_text" : "(optional, string) Text of button pressed by the user",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.whatsapp.InboundReceive
{
"action" : "(required, string) Action taken in response to this message. (for example Subscribed, Unsubscribed or None).",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"id" : "(required, string) Globally unique ID for this event",
"inbound_phone_number" : "(required, string) The inbound number that the message was sent to",
"media_urls" : "(optional, array of string) Media URLs from the user",
"message_body" : "(optional, string) Typed response from the user",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"quick_reply_text" : "(optional, string) Text of button pressed by the user",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"user_id" : "(optional, string) Braze user ID of the user who performed this event",
"user_phone_number" : "(required, string) [PII] The user's phone number from which the message was received"
}
WhatsApp Ler eventos
Esse evento ocorre quando uma mensagem do WhatsApp é lida pelo usuário final.
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// WhatsApp Read (users.messages.whatsapp.Read)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// WhatsApp Read (users.messages.whatsapp.Read)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// WhatsApp Reads (users.messages.whatsapp.Read)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// WhatsApp Read (users.messages.whatsapp.Read)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.whatsapp.Read
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
Detalhes da propriedade
state_change_source retornará uma string com o nome completo da fonte. Por exemplo, a importação do CSV de origem retornará a string CSV Import. As fontes disponíveis estão listadas abaixo:
| Origem | Descrição |
|---|---|
| SDK | Endpoints de SDK |
| Dashboard | Quando o estado da inscrição de um usuário é atualizado na página Perfil do usuário no dashboard |
| Página de inscrição | Quando um usuário cancela a inscrição por meio de um link de cancelamento de inscrição por e-mail que não seja a Central de Preferências |
| API REST | Pontos de extremidade da API REST |
| Importação de CSV | Importação de usuário CSV |
| Central de Preferências | Quando um usuário é atualizado a partir da Central de Preferências |
| Mensagem recebida | Quando um usuário é atualizado por mensagens recebidas de usuários finais por meio de canais, como SMS |
| Migração | Quando um usuário é atualizado por migrações internas ou scripts de manutenção |
| Mesclagem de usuários | Quando um usuário é atualizado pelo processo de mesclagem de usuários |
| Etapa de atualização do usuário do canva | Quando um usuário é atualizado pela etapa de atualização do usuário do Canva |
| Cancelar inscrição de lista | Quando um usuário cancela a inscrição por meio do Braze mailto ou do cabeçalho de cancelamento de inscrição da lista de um clique |
Eventos de envio do WhatsApp
Esse evento ocorre quando uma solicitação de envio foi comunicada com êxito entre o Braze e o WhatsApp. No entanto, isso não significa que a mensagem foi recebida pelo usuário final.
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// WhatsApp Send (users.messages.whatsapp.Send)
{
"device_id" : "(optional, string) ID of the device on which the event occurred",
"event_properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"event_type" : "(required, string) The event type name, as it is exported to Amplitude",
"insert_id" : "(required, string) Globally unique ID for this event",
"library" : "Braze",
"time" : "(required, long) UNIX timestamp at which the event happened",
"user_id" : "(optional, string) [PII] External ID of the user"
}
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// WhatsApp Send (users.messages.whatsapp.Send)
{
"event" : "(required, string) The event type name, as it is exported to Mixpanel",
"properties" : {
"$partner_id" : "braze",
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"distinct_id" : "(required, string) [PII] External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"$insert_id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"token" : "(required, string) The Mixpanel API token"
}
}
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// WhatsApp Sends (users.messages.whatsapp.Send)
{
"device_info" : {
"ios_idfv" : "(optional, string) ID of the device on which the event occurred"
},
"environment" : "(required, string) The mParticle environment (either 'development' or 'production')",
"events" : [
{
"data" : {
"custom_attributes" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"source_request_id" : "(required, string) Globally unique ID for this event",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"custom_event_type" : "(required, string) The mParticle custom event type if the event_type is 'custom_event' (always 'other')",
"event_name" : "(required, string) The event type name, as it is exported to mParticle",
"source_message_id" : "(required, string) Globally unique ID for this event",
"timestamp_unixtime_ms" : "(required, long) UNIX timestamp at which the event happened"
},
"event_type" : "(required, string) mParticle event type (either 'uninstall' or 'custom_event')"
}
],
"schema_version" : 2,
"user_attributes" : {
"$mobile" : "(required, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"user_identities" : {
"customerid" : "(required, string) [PII] External ID of the user"
}
}
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// WhatsApp Sent (users.messages.whatsapp.Send)
{
"anonymousId" : "(required, string) Braze user ID of the user who performed this event",
"context" : {
"traits" : {
"phone" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)"
},
"device" : { }
},
"event" : "(required, string) The event type name, as it is exported to Segment",
"messageId" : "(required, string) Globally unique ID for this event",
"properties" : {
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"canvas_variation_name" : "(optional, string) Name of the Canvas variation this user received",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID"
},
"timestamp" : "(required, long) UNIX timestamp at which the event happened",
"type" : "track",
"userId" : "(optional, string) [PII] External ID of the user"
}
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// users.messages.whatsapp.Send
{
"app_group_id" : "(optional, string) API ID of the app group this user belongs to",
"campaign_id" : "(optional, string) API ID of the campaign this event belongs to",
"campaign_name" : "(optional, string) Name of the campaign",
"canvas_id" : "(optional, string) API ID of the Canvas this event belongs to",
"canvas_name" : "(optional, string) Name of the Canvas",
"canvas_step_id" : "(optional, string) API ID of the Canvas step this event belongs to",
"canvas_step_message_variation_id" : "(optional, string) API ID of the Canvas step message variation this user received",
"canvas_step_name" : "(optional, string) Name of the Canvas step",
"canvas_variation_id" : "(optional, string) API ID of the Canvas variation this event belongs to",
"device_id" : "(optional, string) ID of the device on which the event occurred",
"dispatch_id" : "(optional, string) ID of the dispatch this message belongs to",
"external_user_id" : "(optional, string) [PII] External ID of the user",
"from_phone_number" : "(required, string) Phone number used to send in e.164 format (for example +14155552671)",
"id" : "(required, string) Globally unique ID for this event",
"message_extras" : "(optional, string) [PII] A JSON string of the tagged key-value pairs during liquid rendering",
"message_variation_id" : "(optional, string) API ID of the message variation this user received",
"message_variation_name" : "(optional, string) Name of the message variation",
"subscription_group_id" : "(optional, string) Subscription group API ID",
"time" : "(required, long) UNIX timestamp at which the event happened",
"timezone" : "(optional, string) Time zone of the user",
"to_phone_number" : "(optional, string) [PII] Phone number of the user receiving the message in e.164 format (for example +14155552671)",
"user_id" : "(required, string) Braze user ID of the user who performed this event"
}
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