GUIDE|April 24, 2025
Melting Points: Locking in Loyalty
In today's hyper-competitive landscape, true brand loyalty has never been more elusive—or more valuable.
Discover what it really takes to build lasting connections in the third edition of Melting Points from the 427° Innovation Lab at Braze—backed by global research, dozens of creative “Brazestorms”, and cross-industry brand insights.
The findings are transformative: Real loyalty isn’t built on transactional perks alone—it’s rooted in emotional relevance, connection, community, and consistently adding real value to people’s lives.
Where creativity melts into technology, where brand purpose fuses with performance metrics—that's where modern loyalty is forged.
Inside this exclusive playbook:
- Why legacy loyalty models are underperforming—and how to modernize them
- How leading brands unlock emotional loyalty by operating at the top of the data-value pyramid
- Our loyalty framework and 9 adaptable use cases to lock in loyalty for the travel, restaurant and on demand, and retail industries
Loyalty isn’t just a point system. It’s a way to win hearts.
