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GUIDE|December 11, 2023

Activating Loyalty: How Media and Entertainment Brands Can Drive Lasting Growth in Fast-Changing Times

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Rapid shifts in consumer behavior and technological advancements are reshaping the media and entertainment (M&E) industries. To be successful, brands in the M&E space need to embrace marketing strategies that not only put the desires of customers first, but also deliver experiences they can’t get anywhere else.

That’s why Accenture, AWS, and Braze assembled Activating Loyalty: How Media and Entertainment Brands Can Drive Lasting Growth in Fast-Changing Times, a guide for understanding the challenges and opportunities M&E brands face.

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