Cannes Lions 2019: Brand Humanity and the Evolution of Customer Engagement

Human beings are complicated. But for too long, brands have communicated with consumers like each and every one of them is going to respond the same way to the same message. That doesn’t work anymore. The rise of mobile and the growth of responsive, personalized brand experiences have reset expectations and left brands seeking ways to meet new customer engagement needs.

At Cannes Lions 2019, all these themes are in the air—especially the need to reach consumers through creativity and creative strategy. The Braze Brand Humanity Index (BHI), based on a recent study commissioned by Forrester Consulting on behalf of Braze, found that customers are 2.1x more likely to love a brand that they perceive as human. Thankfully, pairing creative storytelling with sophisticated technology puts you on the fast track toward brand humanity. For some brands, getting there is something that happens exclusively in house. But other companies are turning to agencies and—the agencies delivering the most value for their clients are the ones that combine creativity and technology.

As the team at Braze gears up for Cannes Lions 2019, we’re excited to connect with brands who are using creative means to increase their brand humanity and the agencies and consultancies who are helping them get there. We’ll be sharing more data-driven insights and promoting conversations at events and activations across multiple Cannes venues, including:

MediaLink Daily Dose with Bill Magnuson, Braze Cofounder and CEO

Tuesday, June 19 at 4:00 p.m.

MediaLink Beach, Promenade Robert Favre le Bret

Magnuson will lead an exclusive Daily Dose discussion focusing on how data-driven creative can create better customer experiences and drive concrete results for brands. Join us for a happy hour on the beach following the session.

Tap Into Collaboration

Monday, June 18 through Thursday, June 21 at 7:30 a.m.

Balcony of the Penthouse Suite #731, Hôtel Martinez

Gain a new perspective on working together by taking part in this guaranteed-good-time workshop with internet tap sensations Syncopated Ladies. Space is limited, so make sure that you RSVP ASAP.

Leveraging Emotional Intelligence to Lead Multidisciplinary Teams at the FQ Lounge

Tuesday, June 18 at 11:30 a.m.

Balcony of the Penthouse Suite #731, Hôtel Martinez

Dig into emotion intelligence and the role that it can play in successfully leading today’s multi-function, multidisciplinary customer engagement teams with this panel featuring Jane Grenier, creative brand storyteller at Braze.

MediaLink Beach Happy Hours with Braze

Monday, June 18 through Thursday, June 21 at 5:00 p.m.

MediaLink Beach, Promenade Robert Favre le Bret

Looking to relax, learn, and connect? Braze is proud to sponsor a whole week of happy hours at MediaLink Beach during this year’s Cannes Lions. Absorb insights at Daily Dose sessions, then network and share strategies while the learnings are still fresh.

Anything Else?

Customer engagement isn’t what it used to be. Today’s consumers expect a lot. But when brands use technology to serve up thoughtful, human experiences—where the messaging feels personalized, relevant, and meaningful—people respond.

Getting there isn’t always easy. But we can learn so much from each other—and we’re stronger when we share our stories. So if you or your team will be at Cannes Lions this year, seek us out. We want to hear about your goals, your challenges, and your triumphs.

For more details about what Braze is up to at Cannes Lions 2019 and how you can get in touch, check out our Cannes event page.