Google Ads is an advertising platform that allows advertisers to bid to display their brand offerings. These advertisements can be found on Google Search and non-search websites, apps and videos.

Dynamically sync your first-party user data from Braze directly to Google for ad retargeting and lookalike modeling. Extend the reach of your cross-channel customer journeys and campaigns to ad placements across Google Search, Gmail, Youtube, And Display. Important: Google’s EU User Consent Policy requires advertisers to collect and pass consent for EU end users when sharing data with Google. See our documentation for more details.