Amazon Personalize allows developers with no prior machine learning experience to easily build sophisticated personalization capabilities into their applications. With Personalize, you provide an activity stream from your application, as well as an inventory of the items you want to recommend, and Personalize will process the data to train a personalization model that is customized for your data.

Together, AWS Personalize and Braze enable brands to seamlessly incorporate real-time personalization into their marketing campaigns.By leveraging the Braze Connected Content feature, brands can pull personalized product and content recommendations from AWS Personalize directly into their Braze cross-channel campaigns or customer journey workflows.