The Key to Impactful Personalization: Drive Better Customer Experiences by Leveraging Machine Learning, Personalization, and Cross-Channel Engagement

Today, having a customized, personal connection with consumers is a necessity for brands. Luckily, it’s now possible to use the data customers provide about themselves and their behaviors to create and deliver experiences with tools like Amazon Personalize and Braze that generate stronger loyalty, higher retention, and more revenue.

In our guide The Key to Impactful Personalization, we dive into key customer engagement use cases and in-depth looks at personalization examples from the retail and entertainment industries powered by AWS and Braze. Download the guide to uncover:

• The four primary benefits of using Amazon Personalize with Braze
• The current state of the retail and media and entertainment industries
• Six AWS and Braze retail and entertainment industry-specific use cases