Events and Webinars

Consumers increasingly demand relevant, personalized, real-time communications from the brands they engage with. At the same time, marketers are grappling with an explosion of data—often living in siloes—that prevents them from getting an accurate, comprehensive, and actionable understanding of their customers. In fact, a recent survey of ESP buyers highlighted “lack of consolidated customer data” as the #1 challenge in email marketing. And especially as the lines between CDPs and ESPs get fuzzier, many brands struggle to devise an effective email data strategy—and understand how (or if) their email platform can support it. Watch this on-demand webinar to learn everything you need to know to execute a data-driven email strategy, from the backend to the inbox. You’ll come away with: Insights and trends on why and how brands are increasingly prioritizing data in their email strategy What to look for when selecting an ESP to support your data strategy Examples of how effective use of data can enhance your ability to segment, target, trigger, and personalize your emails

Every brand wants loyal customers—but many struggle to make that vision a reality. To get loyalty right, marketers need to nurture strong relationships with their audience. But building and maintaining these relationships requires brands to understand each customer, engage with them in ways that resonate, and drive real value with every experience. In this webinar, we'll talk with KFC and CVS Health about the tools and tactics they've used to strengthen engagement, deepen retention, and create sustainable customer relationships built on true loyalty. You'll learn: The difference between retention and long-term loyalty The role that data plays in supporting sustained customer relationships Actionable tips for supporting stronger customer loyalty right from the start