Shaping a Customer-First Journey

Data is at the core of the modern customer journey. To stay competitive, brands today need to take a comprehensive look at the information at their disposal and all the different ways they can leverage it to support responsive, personalized, and valuable experiences for their customers.

In this session from Forge 2023, Meenakshi Nagarajan, Chief Digital Officer at Panera Bread, will explore how Panera has used data to shape their customer-centric digital journey, highlight impactful strategies for turning casual fans into loyal subscribers, and share insights into what she's learned from overseeing their approach to digital commerce, loyalty programs and customer engagement.

Speakers:

• Meenakshi Nagarajan, SVP, Chief Digital Officer, Panera Bread
• Myles Kleeger, President & Chief Commercial Officer, Braze