Getting your Email Data Strategy Right

Consumers increasingly demand relevant, personalized, real-time communications from the brands they engage with. At the same time, marketers are grappling with an explosion of data—often living in siloes—that prevents them from getting an accurate, comprehensive, and actionable understanding of their customers. In fact, a recent survey of ESP buyers highlighted “lack of consolidated customer data” as the #1 challenge in email marketing. And especially as the lines between CDPs and ESPs get fuzzier, many brands struggle to devise an effective email data strategy—and understand how (or if) their email platform can support it.

Watch this on-demand webinar to learn everything you need to know to execute a data-driven email strategy, from the backend to the inbox. Plus, we’ll have live Q&A so you can pick the brains of our expert speakers.

You’ll come away with:

• Insights and trends on why and how brands are increasingly prioritizing data in their email strategy
• What to look for when selecting an ESP to support your data strategy
• Examples of how effective use of data can enhance your ability to segment, target, trigger, and personalize your emails