Activating your Customer Data

Watch the on-demand video to hear our expert panelists discuss how technical teams can meet this challenge head-on and how you can activate your data to drive revenue, reduce costs, and decrease tech debt—all while improving operational efficiencies across your organization.

71% of consumers expect businesses to deliver personalized experiences with the data they collect. Failing to do so can make it difficult to compete effectively in today’s increasingly challenging and unstable market.

To unlock the value of customer data, technical teams across Engineering, Data Science, IT, and Product need to make it possible for marketers to access data in the moment, and at a moment’s notice—but doing so remains a significant challenge for many companies.

Watch the on-demand video to hear our expert panelists discuss how technical teams can meet this challenge head-on and how you can activate your data to drive revenue, reduce costs, and decrease tech debt—all while improving operational efficiencies across your organization.

Featuring:

• Cody Watson, Director of Product Management, RVezy
• Ric Lwin, Director of Product and Operations - Marketing Technology, Roku
• Rachel Tilghman, Solutions Consulting Leader, Braze