video|September 24, 2024
There’s no longer one channel that can speak to every customer, and finding the right mix of channels to meet your audience's specific needs is both a challenge and an opportunity for marketers. In this session, we explore what questions brands need to consider when building out or evolving their marketing channel mix and share real-life examples of the impact that thoughtful cross-channel messaging programs can provide.
Speakers:
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
Ferg, a product manager at Dabble, a small sports betting app in Australia, highlights the critical role of customer engagement in their business. Braze makes life easier for their CRM team, allowing them to build customer journeys and connect various tools seamlessly. The overall flexibility and support from Braze have significantly enhanced their operational efficiency.
Cass Brynes, iHeart Product & Consumer Director from the Australian Radio Network (ARN) manages the iHeartRadio app and emphasizes the critical importance of customer engagement in the competitive landscape of content and entertainment.
Braze plays a vital role in their strategy, enabling them to connect with their audience through various channels, from personalized emails to push notifications for contests and surveys.
