Events and Webinars

In partnership with The rise of new entrants, more accessible data, and digital channels are reshaping customer expectations for financial institutions. While there's an opportunity for marketers to stand out through customer engagement, only 41% of consumers feel that communications from their financial services providers meet their needs. This session will feature expert insights on financial services trends within the customer engagement space, explore why companies are missing the mark, and offer strategies for marketers in the industry to enhance engagement. Register now to learn: Four key themes to help financial services companies meet and exceed customer expectations Actionable insights and tactics you can bring back to the office Financial services data strategy and governance best practices for building customer trust

January 22, 2025 at 9am PT / 12pm ET / 5pm GMT Every brand wants loyal customers—but many struggle to make that vision a reality. To get loyalty right, marketers need to nurture strong relationships with their audience. But building and maintaining these relationships requires brands to understand each customer, engage with them in ways that resonate, and drive real value with every experience. In this webinar, we'll talk with KFC and CVS Health about the tools and tactics they've used to strengthen engagement, deepen retention, and create sustainable customer relationships built on true loyalty. You'll learn: The difference between retention and long-term loyalty The role that data plays in supporting sustained customer relationships Actionable tips for supporting stronger customer loyalty right from the start

December 11, 2024 at 9am PT / 12pm ET / 5pm GMT With 2025 right around the corner, staying ahead of emerging trends is more important than ever. Join Vicki Loomes, Head of Trends at Trendwatching, for a lively and engaging session that will highlight the global trends shaping consumer behavior and marketing innovations. But trends are only “nice-to-knows” unless you understand how to act on them–so Vicki will provide guidance on how to apply them to your own marketing strategy. You’ll learn: What drives consumer expectations in the “expectation economy” Top global trends shaping innovation across industries–and inspiring examples from best-in-class brands acting on them effectively Actionable insights that will help you anticipate shifts, refine your strategies, and maintain a competitive edge

In partnership with The rise of new entrants, more accessible data, and digital channels are reshaping customer expectations for financial institutions. While there's an opportunity for marketers to stand out through customer engagement, only 41% of consumers feel that communications from their financial services providers meet their needs. This session will feature expert insights on financial services trends within the customer engagement space, explore why companies are missing the mark, and offer strategies for marketers in the industry to enhance engagement. Register now to learn: Four key themes to help financial services companies meet and exceed customer expectations Actionable insights and tactics you can bring back to the office Financial services data strategy and governance best practices for building customer trust