Locking in Loyalty: How to Build Lasting Customer Relationships

January 22, 2025 at 9am PT / 12pm ET / 5pm GMT

Every brand wants loyal customers—but many struggle to make that vision a reality. To get loyalty right, marketers need to nurture strong relationships with their audience. But building and maintaining these relationships requires brands to understand each customer, engage with them in ways that resonate, and drive real value with every experience. In this webinar, we'll talk with KFC and CVS Health about the tools and tactics they've used to strengthen engagement, deepen retention, and create sustainable customer relationships built on true loyalty.

You'll learn:

• The difference between retention and long-term loyalty
• The role that data plays in supporting sustained customer relationships
• Actionable tips for supporting stronger customer loyalty right from the start