Reports and Guides

We’re thrilled to announce that Braze has been named a Leader in the October 2024 Gartner® Magic Quadrant for Multichannel Marketing Hubs for the second year in a row! Braze is a customer engagement platform that helps marketers put their best, most engaging experiences out into the world. Using real-time orchestration and AI-powered tools, Braze provides rich insights to act on within every unique customer journey—then delivers tailored experiences across all your digital touchpoints. Read the full report to learn more. Disclaimer Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter, 23 October, 2024 GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner® does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner® research publications consist of the opinions of Gartner®’s research organization and should not be construed as statements of fact. Gartner® disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Acquiring customers and activating them to make that first, high-value action with your brand is a critical part of creating a successful business—but there’s another piece of the puzzle: Retention. With acquisition costs growing higher and more competitors vying for attention than ever before, companies need to keep customers coming back by establishing themselves as the brand of choice. But how? Find out in Retention in Action. Get the guide to uncover: Why retention is important for brands Key churn prevention use cases for marketers 6 reasons your retention efforts might fall short Real-life case studies from brands like Dyn Media, KFC India, and Tapas

With so many devices and touchpoints available to consumers and so many brands competing for their attention, it may seem impossible to cut through the noise and make a genuine connection. But companies that manage to all have one thing in common: They humanize their brands with personal touches, empathy, and genuine concern for their customers. In our guide Humanizing Digital Communications, we’ve outlined the importance of connecting with customers on a deeper, more personal level that demonstrates an understanding of their needs, values, and emotions—and we show you how to do it. Dive in to uncover: How to connect with customers in a challenging competitive environment What human-centric marketing looks like The key behaviors of brands that build strong relationships with customers How Braze and Contentsquare support relevant experiences based on customer data

We’re thrilled to announce that Braze has been named a Leader in the October 2024 Gartner® Magic Quadrant for Multichannel Marketing Hubs for the second year in a row! Braze is a customer engagement platform that helps marketers put their best, most engaging experiences out into the world. Using real-time orchestration and AI-powered tools, Braze provides rich insights to act on within every unique customer journey—then delivers tailored experiences across all your digital touchpoints. Read the full report to learn more. Disclaimer Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter, 23 October, 2024 GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner® does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner® research publications consist of the opinions of Gartner®’s research organization and should not be construed as statements of fact. Gartner® disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.