EMEA Customer Engagement Review 2025

EMEA brands are investing more than ever in marketing—in fact, 74% of them expect to increase their marketing budgets in 2025. With so much at stake, brands need to be sure they’re effectively allocating their budgets and priorities. Luckily, we’re here to help.

In our 2025 EMEA Customer Engagement Review, we surveyed marketing executives in the EMEA region and found three key trends customer engagement leaders should be focused on as they tackle the challenges of 2025.

In this exclusive Braze review, uncover:

• How moving from siloed data, tools, and teams can improve marketing outcomes
• Best practices for measuring campaign performance and strategic success
• Techniques for building deep connections with customers through personalization