Travel and Customer Engagement: How Cross-Channel Engagement Can Drive Stronger Customer Relationships

As the travel industry emerges from a rough 2020 and jetsetters embrace the idea of traveling again, how can travel brands start rebuilding deeper customer relationships to bounce back in 2021 and beyond? To stand out from the competition, companies need to meet travelers at the right time and with the right messages, personalized by how, where, and why these individuals travel.

According to the Braze 2021 Global Customer Engagement Review, we found that travel brands who take a cross-channel approach using in-platform messages (like in-app messaging) and out-of-platform messages (like SMS) can boost sales, retain customers for longer, and improve customer lifetime value.

To help travel brands navigate the road to recovery, we’ve put together this guide where marketers can discover the best-in-class tactics leading travel brands like GetYourGuide use to drive increased bookings, retention and revenue.

Download this exclusive Braze guide to uncover:

• Cross-channel tactics that attract repeat buyers and improve retention
• How leading brand GetYourGuide increased their email clickthrough rates by 100%
• Opportunities where booking services and local travel brands can stand out