Braze named a Leader in IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for SMB

We’re thrilled to announce that Braze has been named a Leader in the IDC MarketScape Worldwide Omni-Channel Marketing Platforms for SMB Organizations Vendor Assessment.

The IDC MarketScape assessment is a comprehensive study that evaluates the effectiveness of customer engagement platforms and how they address the needs and challenges of small business organizations with fewer than 1,000 employees and includes rigorous research in order to assist marketing leaders when selecting the most effective platform for their needs.

According to the IDC MarketScape assessment, the Braze platform’s strengths include:

• The solution excels at complex multichannel campaigns that go beyond "batch and blast." The company is particularly renowned for creative mobile campaign capabilities that reach in-app audiences.
• Real-time data processing in a CDP-less environment provides marketers with the flexibility to activate data directly from their data warehouse, app, and website, and also other third-party technologies.
• Marketer-friendly drag-and-drop low-code tools facilitate easy journey orchestration as well as campaign experimentation and optimization.

Download the report excerpt to learn more about what makes Braze a Leader for SMB Brands.