GUIDE|May 05, 2023
High-Impact SMS: Understanding the Power of this Key Marketing Channel
The number of brands adopting SMS as a marketing channel is growing, and we’ve seen marketers become more sophisticated with their SMS usage over time. As a result, SMS has transformed from a medium for transactional messaging to a highly effective engagement channel, boasting the highest increase in use of marketing automation.
Learn how you can effectively leverage SMS in ways that drive better engagement, as well as what the future of SMS holds with our guide “High Impact SMS: Understanding the Power of this Key Marketing Channel.”
In this guide, we'll explore:
- The key strengths of SMS versus other marketing channels
- Which audiences engage strongly with SMS
- What kind of SMS campaigns drive the most engagement
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“Not only are more companies adopting SMS as a marketing channel, but we’ve seen marketers become more sophisticated in their SMS usage over time. As a result, SMS has evolved beyond being just a channel for transactional messages (and texts from your aunt), growing into a highly effective way to engage customers.”
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