Braze Data Privacy Report

Today’s successful brands know collecting data is integral to both understanding the needs of their customers and delivering the relevant experiences they’ve come to expect. In an era where consumers are increasingly looking to brands for greater transparency and control over their personal information, how can businesses continue to deliver?

In this post-CCPA and GDPR world, we wanted to gain deeper insight into the changing landscape of privacy and data security, and what it means for brands in 2020—and beyond. That’s why Braze commissioned this Data Privacy Report by Wakefield Research. As businesses move towards long-term compliance, we explore what customers and brands alike need to consider when making decisions about their data and privacy.

In this exclusive report, you’ll find:

• What consumers want to know about their data and their rapidly changing expectations surrounding data privacy.
• Why customers are willing to walk away from brands that don’t prioritize their privacy.
• What companies can build into their compliance strategy to stem engagement loss and boost future innovation.