Customer Engagement: What APAC CMOs Think

With the introduction of new technologies like generative AI and intelligent data-driven marketing tools, theories abound on how to get customer engagement right in APAC and what marketers in the region should or should not do. However, what are the thoughts of actual marketing, product and CX leaders in APAC and the chief marketing officers about the challenges and opportunities and best practices in customer engagement in APAC in this regard?

To answer this question, Braze, a leading provider of solutions for real time engagements between customers and brands, captured the key trends and perspectives expressed by the C-suite leaders in APAC at a recent Braze event in this eBook. This eBook particularly focuses on the application of technology to transform customer engagement and CX along with first-hand experiences.