Migrating to Braze: How to transition effortlessly with Braze Onboarding

In today’s competitive digital landscape, marketers are under pressure to deliver results faster, more effectively, and at a lower cost. This is especially true when it comes to migrating from one platform to another, which often involves hidden costs and long lead times. In fact, brands are spending more money and time than intended for migrations with only 36% of data migration projects keeping to the forecasted budget and 46% of data migrations being delivered on time.

*According to Forbes

Braze simplifies this process. Unlike legacy cloud providers that can require 6+ months to reach the stage where all data is set up and ready for an email program, with Braze you can send out your first campaign in as little as six weeks. Our robust data structures, flexible APIs, and built-in professional support make the transition smooth.

Check out how the Braze Onboarding Team helped Central Retail migrate seven business units to Braze in just under two months.

What to Expect from Braze Onboarding Services

Braze offers onboarding services through our in-house Onboarding Team or Partner Led Onboarding (PLO) delivered by Certified Partners in our Braze Alloys Partner Network. Our onboarding process is designed to deliver rapid results. By aligning closely with customer business goals and providing expert guidance, the offering is customized to design and execute modern engagement campaigns efficiently.

The process of onboarding with Braze is thoughtfully crafted to help you migrate to Braze, often in ~6 weeks during discovery:

Discovery

This stage involves a comprehensive understanding of the delivery scope for the onboarding phase. It’s essential to align all stakeholders on a common goal and lay out a clear path ahead.

Planning

Next, the Onboarding team delivers a series of onboarding workshops tailored to your brand. These workshops are designed to provide the guidance needed to identify your key value campaigns and milestones for launch and plan delivery to meet your CRM and technical scope requirements.

Execution

At the execution stage, the groundwork laid in planning is translated into tangible actions. Establish a data architecture that will allow your business to execute on campaign and reporting requirements and complete your technical integration. Then, take the exciting steps of beginning to build and launch your first campaigns.

What does migrating with PLO look like? Meet Massive Rocket

With +100 Braze implementations under their belt, Massive Rocket, a Global Data and CRM Consultancy with teams in the AMER, EMEA, and APAC regions, has become a trusted Braze delivery partner. Massive Rocket helps businesses rapidly migrate from legacy marketing clouds onto Braze and sets up teams for success through Braze Partner Led Onboarding (PLO) program.

"The choice of an engagement platform holds immense potential to unlock business outcomes, foster loyalty, retain customers, and drive unparalleled business growth. With Braze, we consistently get our customers to value, even the most complex ones", emphasizes Julien Pelc, General Manager at Massive Rocket.

To become a PLO partner, marketing service organizations like Massive Rocket undergo rigorous validation, including comprehensive courses and certifications that provide graduates with a validated Onboarding Consultant (OC) or Technical Architect (TA) badge. Once badged as Braze OCs and TAs, these partners are adept at expediting value for our customers.

One of the advantages of leveraging our Certified Partner Network is the extended range of managed services that Delivery Partners can provide. Beyond basic onboarding, partners such as Massive Rocket offer enhanced services like campaign migration, CRM strategy, hands-on-keyboard support, data engineering, and technical integration services. This layered approach provides customers with a seamless, one-stop-shop experience, pooling all required services under a single partner team.

The exact catalog of managed services does vary from one PLO partner to another, however, reviewing offerings from partners like Massive Rocket can provide a useful framework for what to expect.

Learn more about what Papa Johns was able to accomplish after migrating to Braze with help from Massive Rocket.

Meet The Experts

Whether onboarding with Braze through Partner Led Onboarding or Braze Onboarding, you have an army of experts guiding you through the process.

Your onboarding team

You ongoing Braze team

How to get started with your Braze migration

By choosing Braze, you're not just switching systems; you're unlocking your marketing potential, reducing technical debt, and embracing a solution that understands the needs of today's marketers for speed, ease, and value.

When migrating, consider starting with a Minimum Viable Product (MVP) approach—migrate the essentials first to get up and running quickly. From there, you can transform your marketing strategy beyond a simple lift-and-shift. In our experience, many migration projects serve as a crucial stepping stone toward a more transformative, innovative marketing approach.