Introducing New Pre-Built Data Integrations, Automated Identity Resolution, and Enhanced Reporting Capabilities

In today’s fast-paced digital landscape, data is one of the foundational components of successful customer engagement. TaxFix, a Braze customer and leading tax platform in Europe, used the Braze Data Platform to unify customer data from their mobile and web apps—and the results speak for themselves. These tailored experiences not only helped people spend less time completing their tax returns, but led to happier customers. Since moving to Braze, TaxFix has seen a 25% increase in product upsells compared to users who don't receive any CRM campaigns.

At Braze, we’re on a mission to help customers leverage data more holistically. Earlier this year, we announced the Braze Data Platform, to help brands unify, activate, and distribute their data to drive cross-channel engagement at scale. Since then, our product and engineering teams have been hard at work, and we’re excited to announce a wide array of updates to support marketers in creating personalized experiences at scale powered by real-time data.

Bring your customers’ evolving preferences together in real time

The Braze Data Platform helps brands get their data into Braze quickly, completely, and with a low total cost of ownership. One way to do that is through Cloud Data Ingestion (CDI), which we introduced in 2022 to help overcome a key hurdle marketers have faced for years: fast access to data, without reliance on technical counterparts.

To combat this issue, we initially launched CDI with a direct connection to Snowflake. Since then, we’ve added support for AWS Redshift, Databricks, and Google BigQuery. And as we’ve integrated additional cloud storage partners, we’ve seen customer usage explode—with hundreds of customers around the world now sending Braze billions of rows of customer data every day, via CDI.

To help further empower marketers–while freeing up technical teams to build impactful features for their business–we’re excited to announce that our CDI partner ecosystem is expanding to include even more cloud storage partners, with AWS S3 (General Availability) and Microsoft Azure Fabric (Early Access Q4FY25).

Simplify your tech stack and empower your marketing team

Unlocking the full potential of your unified data within Braze is crucial for deeply understanding your customers, allowing you to build trust as you deliver valuable user experiences. We’re introducing a collection of data activation features to help you streamline your data pipelines to easily build segments and precisely target your audiences.

• Build audiences with zero-copy data: Marketers that use Cloud Data Ingestion can now use CDI Segments to directly create new segments with their warehouse data–without copying it over to Braze. CDI segments is available today for all Cloud Data Ingestion data warehouse partners.
• Reduce duplication and streamline audiences with automated ID Resolution: Braze is enhancing our Identity Resolution capabilities (Early Access) so marketers can easily merge duplicate profiles to drive efficiency and enhance data quality. As we continue to develop these capabilities, marketers will be able to set specific rules for how and when overlapping profiles are consolidated.

Enhanced customer insights deliver improved customer understanding

Just as brands deliver messaging and create experiences that are personalized and relevant, having clear visibility into performance is critically important in understanding what’s working and what should be tuned for future efforts. With this in mind, we have big plans to make Braze Reporting and Analytics more flexible, easier to use, and more actionable for marketers. Later this year we will introduce:

• Powerful new dashboards and reports: Brand new dashboard and report templates will be available out-of-the-box, and include detailed views into channel, message, and conversion performance – all powered by real-time data.
• Customizable dashboards and report builders: Brands want flexibility when it comes to understanding and interpreting their performance data, so in rebuilding our reporting and analytics capabilities, we’re making it easy to customize and save dashboards and reporting views.
• Seamless sharing capabilities: We view customer engagement data as the heartbeat of your customers’ experience, which is why we’ve invested deeply in the ability to share Braze reports and dashboards across your organization. Going forward, your team will be able to quickly and easily view, interact with, and understand the pulse of your customers at every touchpoint.

To help brands that want to leverage Braze data in other systems, we continue to invest in mechanisms to send engagement data to other systems via Braze Currents, our high-volume data export feature. New Braze Currents features include:

• More destinations for data distribution: Braze offers Currents connectors to customer data platforms (CDPs) like mParticle, RudderStack, Segment, Tealium, Treasure Data, and more. As of today, we now offer a Currents connector for Adobe Real-Time CDP (Generally Available Q3 FY25). Braze customers that use Adobe CDP can now stream engagement data to their CDP in real time, supporting use cases that extend beyond customer engagement in Braze.
• More granular event data available in Currents. Today, Braze Currents delivers user-level engagement events by channel. Going forward, we will be adding Canvas Currents Events, which indicate when individual users enter a Canvas, branch at a specific Canvas Step, and exit the Canvas. By pairing these user-level events with broader marketing engagement, brands and partners can gain new levels of visibility into campaign performance and how marketing messages drive downstream activity and conversions at the user-level.

Braze is dedicated to providing the essential tools marketers need to better unify, activate, and distribute customer data in service of superior customer engagement. By combining best-in-class technology and turnkey ecosystem integrations, the Braze Data Platform empowers brands to make their proprietary data the fuel for scaled, impactful, and contextually relevant experiences.

To learn more about how the Braze Data Platform can enhance your customer engagement efforts, talk to your Braze Customer Success Manager or contact our sales team.

Forward-Looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products, including the Braze Data Platform. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2024, filed with the U.S. Securities and Exchange Commission on September 6, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of blog post and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.