Get Your Message Across: Introducing New Braze Channels and Feature Enhancements at Forge 2024

Think about the number of digital interactions you’ve already had today. If you’re like the average person, you’ve been bouncing from screen to screen—checking notifications, reading emails, browsing the web, messaging back and forth, tapping through apps, scrolling social… and it’s only noon.

As your customers adopt and integrate channels more deeply into their day-to-day lives, they expect the brands they love to keep up. At Braze, we believe that every interaction serves as an opportunity to deepen brand loyalty and foster long-lasting relationships. If you’re not on the same channels as your customers, you’re missing out—and keeping up is becoming more challenging than ever thanks to both the breadth of new channels worldwide and the pace of change within current customer favorites, like WhatsApp and SMS/RCS.

Today, we’re announcing new channels, touchpoints, and feature enhancements designed to help you meet customers where they are and drive deeper engagement—all while simplifying the marketer experience along the way. Let's dive into our latest innovations.

1. Grow and convert your reachable audience with Landing Pages.

Landing pages have long been a staple for acquisition and re-engagement campaigns. Now, they’re natively connected to every other channel and touchpoint within the Braze platform. Marketers can design and launch new landing pages in minutes using a no-code, drag-and-drop editor. Best of all? First-party data from landing page submissions automatically updates across Braze user profiles so marketers can immediately re-engage customers via email, SMS, WhatsApp, mobile app, or any other relevant channel.

Landing pages are currently in Beta and will be available to all customers through an Early Access this Fall. Reach out to your account team to learn more

2. Use LINE to better engage your global customers.

Over the last few years, messaging apps have skyrocketed in popularity around the world. Since launching native support for WhatsApp in early 2023, marketers have told us that messaging apps are the number one channel they plan to explore in 2024. To that end, we’re expanding our suite of messaging apps to LINE, the most popular messaging app in Japan that’s also widely used across Thailand, Taiwan, and Indonesia. Within Braze, marketers can send relevant LINE messages to the right customers based on their preferences, behaviors, and cross-channel interactions. An easy setup flow, marketer-friendly user interface, and flexible pricing model enable brands to get started quickly and scale their LINE program with ease. LINE is currently in Beta and will be generally available this Fall.

3. Drive deeper engagement across RCS, messaging apps, and in-product touchpoints.

Customer engagement is much more than sending a message. It’s about using customer context to capture attention, strike up a conversation at all the right moments, and keep that conversation going across the most relevant channels and touchpoints. Today, we’re announcing three major enhancements that support more dynamic interactions:

• Native support for RCS. Right on the heels of Apple's iOS 18 release, Braze will support RCS Business Messaging to keep brands at the forefront of messaging innovation. RCS allows you to engage high-value mobile customers with rich, branded messages that capture greater attention and engagement. Think of RCS as the evolution of SMS—all the benefits of SMS, plus rich media, analytics, new message types, and verified sending for compelling, interactive, and trusted mobile experiences. We expect text-only RCS with verified sending and rich analytics to be in Beta later this year, with more interactive functionality and content types anticipated to roll out in 2025.
• WhatsApp enhancements. WhatsApp has proven to be a top-performing channel because of its quick, conversational, and rich capabilities. Braze is releasing more ways for marketers to engage their customers and maximize WhatsApp performance with dynamic images, click tracking, Lists, and support for new message types. Dynamic images are now available and additional enhancements are planned to roll out later this year and into early 2025. Next year, Braze will also support commerce features to help brands drive more sales by easily orchestrating personalized shopping experiences directly in WhatsApp threads.
• A new Braze Content Cards™ experience. Since 2019, brands have used Braze Content Cards™ to personalize in-app inboxes, carousels, and banners across their apps and websites. Today, we’re announcing the next-generation of Braze Content Cards™ with several highly-anticipated enhancements like a new drag-and-drop editor, dynamic rendering, and content persistence that keeps key information around for as long as it’s helpful. Be on the lookout for the Beta this winter with general availability scheduled for early next year.

4. Craft and personalize every message using Message Template Assistant and Liquid Assistant.

Hopefully by now, you’re feeling inspired with new ways to connect with your customers. You might even have your next big idea! But what are the next steps to actually bring that message to life? Typically, this includes submitting tickets, waiting around for creative and technical resources, and watching timelines slip. With the Message Template Assistant, you can simply input a prompt and BrazeAI™ will automatically generate an on-brand message template for you—no code or extra resourcing required. This will help you get the headstart with elements like logos, content blocks, and message body. Based on demand, the Message Template Assistant will roll out in beta for the HTML Email Editor later this fall and will expand to additional Braze channels.

Additionally, we’re making it easier for you to personalize each one of those messages at scale. The Liquid Assistant, now generally available, takes the same generative AI experience and applies it to Liquid, the personalization language used in Braze. You provide the idea using natural language prompts and BrazeAI™ quickly turns it into working Liquid code. This transforms the personalization process, making it faster for you to create, improve, and enhance relevance across channels and touchpoints.

Channel new ways to connect with your customers

The surface area of customer engagement is expanding. To keep up, you need a platform that natively supports a wide range of channels and touchpoints, fosters more dynamic conversations, and makes the experience simple. Learn more about how you can mix and match different channels to drive stronger engagement, monetization, and retention in our cross-channel guide.

Forward-Looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the expected release dates, performance of and benefits from Braze and its products. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2024, filed with the U.S. Securities and Exchange Commission on September 6, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.