Treat Every Customer as an Individual with Braze and Contentsquare Product Analytics

When your brand engages with its audience, you aren’t dealing with a group of identical customers who all think the same, act the same, and buy the same products. To truly connect with each individual, you need to speak to them on a 1:1 basis, personalizing everything from the messages they receive to the customer journey paths you send them down. Making that happen might sound like a fantasy—but with the right tech stack, it’s reality.

Enter Braze Alloy technology partner Contentsquare. With Contentsquare, it’s possible to uncover insights that empower marketers and Product teams to deliver the right message, at the right time, through the right channel. And by leveraging Contentsquare’s experience insights in concert with the Braze platform, teams can more easily and effectively target and personalize messages to boost acquisition, monetization, and retention rates.

The Obstacles Facing Your Personalization Efforts

The challenge is not just gathering data relevant to customer behavior and interactions, but also ensuring it gets to where it needs to be, allowing you to easily take action on that data to support your customer engagement campaigns.

Marketing teams are tasked with delivering personalized, differentiated experiences to their customers. Exceptional customer experiences hinge on precise targeting and the ability to gather real-time data. Today's customers demand engagement that speaks directly to them, not generic messages aimed at the masses. But many marketing teams struggle with limited engineering support, making it challenging to collect and activate the data they need to really move the needle.

But it’s not just Marketing teams feeling the pressure. Under-resourced technical teams are often burdened with building and maintaining complex data pipelines and custom workflows across engagement channels, taking time away from their goal goals.So how can these teams find ways to successfully deliver the exceptional experiences that customers crave? Let’s dive in.

Great Customer Experiences Require Great Targeting

With Contentsquare and Braze, marketers can transform digital communications into empathetic, contextualized interactions based upon customer behaviors and attributes. By leveraging these powerful tools in concert, you can send emails, push notifications, SMS, and other targeted messages that directly address customer issues and frustrations. This approach not only enhances customer satisfaction but can also significantly boost engagement.

Imagine sending a push notification with the perfect message at the exact moment a customer needs it—based on their behavior and preferences. This level of personalization can boost open and conversion rates, turning potential frustrations into positive experiences and fostering deeper customer loyalty.

How Braze + Contentsquare Product Analytics Work Together

Marketers need two key things to do their job effectively—the right data to inform their efforts, and the ability to take action on that data where, when and how it will have the most impact. Using Braze and Contentsquare Product Analytics together makes that possible.

With Contentsquare Product Analytics, marketers can take control of their customer data collection efforts, using the tool to simplify the process of gathering the sorts of custom event and attribute data required to better understand customer behavior and personalize future messages. And because it’s easy to evolve targeted data collection as needed, Marketing teams can more easily try out new programs and campaigns, assess their impact and determine if it makes sense to double down on their efforts, supporting experimentation and optimization.

The Braze/Contentsquare integration makes it possible for marketers to leverage this nuanced customer data within Braze to support better, more personalized user experiences. It also allows Contentsquare to send cohorts of users to Braze for targeted messaging campaigns and other engagement programs, allowing marketers to act on user data in real time, orchestrate automated cross-channel journeys using Braze Canvas, and test, measure, and optimize their results using the Braze solution’s A/B testing, custom reporting and analytics, and automated intelligence features. Additionally, Braze Currents can seamlessly export data into Contentsquare Product Analytics for analysis, allowing you to test, measure, act, analyze, and repeat.

Plus, because these tools can support marketers while reducing the burden on technical teams, using Braze and Contentsquare Product Analytics can help Marketing teams hit their goals while freeing up IT and Product teams to focus on other core competencies, helping support increased impact and efficiency across the board.

Key Takeaway

By combining Contentsquare’s digital experience insights with the power of the Braze platform, brands can better use their data to deliver memorable customer experiences—all without putting more strain on their tech teams.

Want to learn more? Check out Contentsquare’s Braze Alloys page.