Seamlessly Deliver Content Across Your Marketing Channels with Braze and Contentful

Like most businesses, your company probably uses a range of channels and touchpoints to keep customers informed and engaged. But ensuring your brand’s websites, apps, and messaging channels stay up to date and offer consistent, effortless experiences is no easy feat.

Now there’s a solution for that. We’re excited to announce our partnership with Contentful, the leading composable content platform that empowers digital teams to rapidly build the dynamic experiences customers crave.

Braze + Contentful: What We Make Possible

This partnership allows marketers to automatically power their Braze campaigns across digital touchpoints with dynamic content from Contentful. Let’s explore how this integration can benefit your team.

Unlike traditional content management platforms, Contentful offers flexibility, allowing you to structure your content how you need it. Once your brand integrates Braze and Contentful, you can use Contentful’s RESTful APIs along with the Braze platform’s Connected Content dynamic personalization feature to deliver consistent, up-to-date content across your channels, including your company’s websites, mobile apps (iOS, Android, and Windows), and messaging channels.

Scale Your Channels and Touchpoints with Ease

Over the past 10+ years, we’ve seen a significant rise in the number of new channels, platforms, and digital devices that consumers can use to complete transactions, consume content, and connect with brands. That’s resulted both in more opportunities for engagement and more complex customer journeys.

According to The CMO Survey, an annual analysis of how marketers are thinking about their strategies conducted by Duke University’s Fuqua School of Business, Deloitte, and the American Marketing Association, 65.1% of study participants reported an increase in the number of channels used to interact with consumers from 2019 to 2022. And more channels generally means more campaigns that will need to be tailored across touchpoints, platforms, and devices.

With Contentful and Braze working together, it’s never been easier to keep your customer journeys accurate, up to date, and uniform across experiences, channels, and touchpoints. Simply make the changes in Contentful, and they’ll be automatically reflected in your Braze campaigns, providing a reliable and polished brand image that can capture your audience's attention and drive better results.

Streamline Your Content and Campaign Management Workflow, Saving Time and Resources

Extra channels can add up to extra work—and stress—for teams already spending a good portion of their days taking care of manual tasks. Airtable’s Marketing Trends Report, based on a survey of 300 marketing leaders, finds that the vast majority of teams say their current workloads are a source of stress, with the increasing volume of campaigns, requests, and content being the #1 factor contributing to workload stress. The same analysis reveals that the average marketer spends about one-third of their week on manual tasks.

For many marketers, the partnership between Braze and Contentful can help reduce that burden. By using Braze with Contentful, you can now automate many tedious, time-consuming tasks involved in content and campaign management, freeing up your team to focus on strategic initiatives while ensuring timely messaging that’s in sync.

Unlock Even More Benefits: Achieve Greater Brand Consistency, Stronger Personalization, and Enhanced Engagement

This collaboration between Braze and Contentful is designed to help you elevate your brand’s consistency by providing a single source of truth for all of your company’s content and assets, so you can avoid creating the kinds of broken digital experiences that can result in increased customer turnover.

Bad customer experiences drive customers away—59% of consumers say they’ll walk away from brands they love after several poor experiences, according to a PwC survey, and some of the factors they value the most in their customer experience are efficiency, convenience, knowledgeable service, and easy mobile experiences. Similarly, a 2022 study on brand loyalty found that three-fourths of consumers are more loyal to brands that provide consistent customer service and experiences.

Plus, by bringing your Braze campaigns to life with dynamic content from Contentful, you can improve your personalized marketing efforts. That’s a key competitive advantage for marketers today, as personalization can fuel customer engagement and can boost average revenue by 10-15%, according to McKinsey & Company.

Learn More About Getting Started with Braze + Contentful

Interested in learning more about this powerful new integration? Check out our comprehensive step-by-step guide that simplifies the process of configuring Braze Connected Content to seamlessly fetch data from Contentful's Content Delivery API.

Forward Looking Statements

This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its partnerships and products. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the U.S. Securities and Exchange Commission on December 10, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.