Segment provides the customer data infrastructure that helps businesses put their customers first. With Segment, you can collect, unify, and connect your first-party customer data to 200+ tools, including email, web, advertising, POS, and mobile. With Segment, you can achieve a common understanding of your users and activate your own data to create personalized, customer-first experiences.

Braze and Segment work together to ensure that data flows seamlessly across numerous devices and tools. Send customer data directly into Braze and Segment via our real-time, bidirectional integration, or lean on our real-time data-streaming export, Currents, to create a feedback loop in which customer data uplevels everything you do.