What is VML?

VML is a leading creative company that combines brand experience, customer
experience, and commerce, creating connected brands to drive growth.


Underpinning all of this is VML Enterprise Solutions, a single operating unit that brings together our consulting, technology, data and innovation capabilities. Over 7,000 employees across VML's key offices and local markets contribute to the Enterprise Solutions offering to deliver on the increasing market demand for applications of AI, technology-driven transformation and operational efficiencies, brought to life via robust technology solutions.


It is with this winning combination of capability that VML realizes the potential of Braze. Our Braze Global Center of Excellence empowers complex, enterprise organizations to integrate Braze seamlessly into their operations, overcoming challenges such as outdated processes, siloed data, and the absence of real-time capabilities.


We do this to create new experiences for customers where real-time personalization in mobile apps, web experiences, email and messaging really matter.

Our expertise spans CRM, loyalty, marketing automation, and personalization; enabling us to humanize customer relationships at scale. Partnering with VML means unlocking faster rollouts, enhanced platform usage, and efficient campaign creation and activation—all powered by Braze’s omnichannel engagement capabilities.

VML is celebrated for our innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s.


The agency is recognized by the Forrester WaveTM Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and Marketing Measurement & Optimization. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. #WeAreVML

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