video|September 16, 2024
Discover how Wendy's, in partnership with Braze and VML, transformed customer engagement in just 56 days by migrating to the Braze platform. Hear from key representatives as they discuss the challenges faced, strategic approaches taken, and impressive results achieved, showcasing how the Braze innovative solutions empower brands to connect with their customers and drive measurable business growth.
Josh Jones, CRM Integration & Enablement Manager and Vanessa Briggs, Head of Customer Engagement at Sportsbet explain how Braze helps them send personalized messages to their large database.
Fergus, a product manager at Dabble, highlights the critical role of customer engagement in their business. Braze makes life easier for their CRM team, allowing them to build customer journeys and connect various tools seamlessly. The overall flexibility and support from Braze have significantly enhanced their operational efficiency.
Cass Brynes, iHeart Product & Consumer Director from the Australian Radio Network (ARN) manages the iHeartRadio app and emphasizes the critical importance of customer engagement in the competitive landscape of content and entertainment.
Braze plays a vital role in their strategy, enabling them to connect with their audience through various channels, from personalized emails to push notifications for contests and surveys.
