Content Cards

With Content Cards, you can send a highly targeted, dynamic stream of rich content to your customers within the apps they love without interrupting their experience. Content Cards are embedded directly into your app or website, letting you create message inboxes and custom interfaces that extend the reach of other channels such as email or push notifications.

Prerequisites

Content Cards availability depends on your Braze package. Contact your account manager or customer success manager to get started.

Before you can use Content Cards, you need to integrate the Braze SDK into your app or website. No additional setup is required. To build your own UI instead, refer to the Content Card customization guide.

Benefits of using Content Cards

Here are some benefits of using Content Cards versus having your developers build content into your app:

• Easier segmentation and personalization: Your user data lives in Braze, making it easy to define your audience and personalize your messages with Content Cards.
• Centralized reporting: Content Card analytics are tracked in Braze, so you have insight into all of your campaigns in one location.
• Cohesive customer journeys: You can combine Content Cards with other channels in Braze to create consistent customer experiences. A popular use case is sending a push notification, then saving that notification as a Content Card in your app for anyone who didn’t engage with the push. If the content is built directly into your app by your developers, then it’s isolated from the rest of your messaging.
• No required opt-in: Similar to in-app messages, Content Cards don’t require opt-in or permissions from your users. But while in-app messages are permissionless and short-lived, Content Cards are permissionless and permanent. This means messaging strategies that pair together in-app messages and Content Cards strike a great balance.
• More control over the messaging experience: While you’ll still need your developers to help with the initial setup of Content Cards, afterward, you can control the message, recipients, timing, and more directly from your Braze dashboard.

Content Cards by the numbers

When you build Content Cards in Braze, you can update messaging and measure impact without overhauling your app or website. Highlights from Braze research include:

• Content Cards are 38X more effective than email at boosting sales over a 72-hour window.¹
• Using Content Cards in loyalty enrollment campaigns boosts conversions by 5X.¹
• Outreach through push notifications, in-app messages, and Content Cards drives 6.9X more sessions than push alone.²
• Outreach through email, in-app messages, and Content Cards drives 3.6X longer average user lifetime than email alone.²

Use cases

Refer to this section for some common use cases for Content Cards.

• onboarding and next steps
• event attendance
• recommendations
• sales and promotions

Other use cases

Outside of these main use cases, customers use Content Cards in many different ways. The power of Content Cards is their flexibility. If the use case you want is not shown here, you can set up key-value pairs and send the payloads to your app or website.

For an overview on how to implement Content Card placements in your app or website, refer to Creating custom Content Cards.

Next steps

• Create a Content Card
• Creative details