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Future Anthem

The Future Anthem real-time AI platform powers personalization across sports, casino, bingo, and lottery. Braze customers can enrich player profiles with industry-specific attributes, including favorite game, favorite team, engagement score, next bet recommendation, expected next bet, and more.

Delivered through Real-time Experiences, Dynamic Audiences, and Content Recommendations, every attribute is built on live player behavior, so Braze customers can act in the moment.

This integration is maintained by Future Anthem.

Prerequisites

Requirement Description
Future Anthem account A Future Anthem account.
Braze REST API key A Braze REST API key with permission for the users.track endpoint. You can create this in the Braze dashboard from Settings > API Keys.
Braze REST endpoint The Braze REST endpoint that matches your instance, such as rest.iad-01.com.

Use cases

With this integration, you can:

  • Identify players with high engagement scores and target them with personalized offers, such as exclusive promotions or VIP rewards.
  • Suggest similar games based on the games a player already likes.

Integration

The Future Anthem Customer Success team helps you set up your integration. Contact your Future Anthem Customer Success contact, and they help you identify the most relevant attributes to send to Braze.

Example attributes in Future Anthem Example attributes in Braze
Future Anthem dashboard showing profile attributes for a player. Braze user profile showing custom object attributes synced from Future Anthem.

Braze custom attributes

These are the available Braze custom attributes. For more information, see Future Anthem: Getting Started.

Subcategory Example (JSON) Data type
User preferences {"Sport": "Ice Hockey", "League": "NHL", "Market": "Goals", "Team": "Rangers", "Player": "Kreider"} Object
Single bet recommendations {"Sport": "Ice Hockey", "League": "NHL", "Market": "Goals", "Team": "Rangers", "Player": "Kreider"} Object
Accumulator bet recommendations (event labels) {"Bet_1": "Haaland goal vs. Manchester United", "Bet_2": "Liverpool vs. Everton"} Object
Accumulator bet recommendations (numeric odds) {"Bet_1": 1.5, "Bet_2": 2} Object
Bet Builder bet recommendations {"Sport":"American Football", "Competition":"NFL", "Event":"Seahawks@Giants", "Market":"MoneyLine", "Selection":"Seahawks"} Object
Subcategory Example Data type
NGR (net gaming revenue, lifetime) 2232 Number
NGR14 (net gaming revenue, last 14 days of activity) 42 Number
Player profitability score 130 Number
Engagement score 0.78 Number
Churn risk score 0.02 Number
Estimated next bet date 2024-08-29 Time
Bet and Get bonus value recommendation 20 Number
Other bonus value recommendations 0 Number
Future CLTV 3126 Number
Subcategory Example Data type
Recommended For You Fluffy Favourites, Fishin’ Frenzy, Big Bass Bonanza, Rainbow Gold, Wild West Array
Favorite games Fishin’ Frenzy Array
Recommended new games Sticky Bees, Beware the Deep Megaways, Gold Party, The Flintstones Array
Players like you are playing (collaborative filtering) Gold Blitz, Big Bass Splash, Rick and Morty, Book of Dead, Gates of Olympus, Luck O’ the Irish Array
Because you played (game similarity) Fluffy Favourites 2, Luck O’ the Irish Express, Gold Cash, Aztec Treasure Hunt, Stars Bonanza Array
Up Next (game sequencing) Fishin’ Frenzy The Big Catch, Big Banker, 9 Masks of Fire, Super Lion, Fishin’ Bigger Pots of Gold Array
Popular games Temple of Iris, Fishin’ Frenzy, Fishing Reward, Crazy Time, Fluffy Favourites Array
Trending games Pig Banker, Hyper Gold, Pyramid King, Gold Cash Array
Subcategory Example Data type
Showcase what cluster the player is in High Value Game Diverse String
Subcategory Example Data type
Risk score 0.5 Number
Risky player True Boolean
New Stuff!