FeedOtter

FeedOtter is a content-to-email automation platform that turns content from CMSs, websites, feeds, APIs, databases, and spreadsheets into polished emails. FeedOtter collects content and builds the email; Braze manages the audience and delivery, so you can run recurring newsletters without rebuilding each issue. Publish each issue to a Braze email template, send it to the segment you choose, and optionally link the send to a Braze campaign for reporting.

This integration is maintained by FeedOtter.

Use cases

• Automated newsletters and blog digests: Transform newly published WordPress, Drupal, or CMS content into branded Braze emails.
• Personalized content notifications: Match newly published articles, research, or other content to Braze segments.
• Data-driven emails and alerts: Turn information from APIs, databases, XML, JSON, spreadsheets, or secure data feeds into recurring Braze communications.
• Editorial newsletters: Create complete, ready-to-review newsletters in Braze while allowing editors to curate articles, advertising, and other content before sending.
• RSS-to-email automation: Automate traditional RSS and content-feed emails in Braze, with support for multi-source workflows when needed.

Prerequisites

Before you start, you need the following:

Prerequisite	Description
A FeedOtter account	A FeedOtter account is required to take advantage of this partnership.
A Braze REST API key	A Braze REST API key with the following permissions: - campaigns.list - campaigns.details - segments.list - templates.email.create - templates.email.update - messages.send - messages.schedule.create Create this key in the Braze dashboard from Settings > API Keys.
A Braze REST endpoint	Your REST endpoint URL. Your endpoint depends on the Braze URL for your instance. For example, https://rest.iad-01.braze.com.
A Braze App ID	Any App ID in your workspace. Find it under Settings > APIs and Identifiers > App Identifiers.
A Braze segment	The audience that receives your newsletter.
A Braze campaign (optional)	An API-triggered campaign with an email message. Braze reports metrics for sends linked to a campaign.

Integrating FeedOtter

Step 1: Add a Braze connection in FeedOtter

1. In FeedOtter, go to Settings > Integrations.
2. Select Add Integration, then select Braze.

Step 2: Enter your Braze API credentials

1. Enter a Connection Label (optional).
2. Enter your REST Endpoint, API Key, and App ID.
3. Select Save.

Step 3: Confirm the connection to Braze

Select Test and confirm the indicator turns green. This confirms FeedOtter can communicate with your Braze account.

Using FeedOtter with Braze

Step 1: Configure the send

1. When publishing a newsletter in FeedOtter, select Braze and choose your Braze connection.
2. Choose a Publishing Action:
   • Create a new campaign and schedule a send, or
   • Create a new template only to finish sending in Braze.
3. Select a Segment.
4. (Optional) Select a Campaign to track metrics in Braze.
5. Choose Send Now, or Schedule with a date, time, and timezone.

Step 2: Publish and view in Braze

1. Select Publish.
2. In Braze, go to Campaigns to view your campaign and the sends you orchestrated through FeedOtter.

Support

For more information, see the FeedOtter Braze integration documentation or contact [email protected].