Voucherify

Voucherify is an incentive optimization engine that enables you to manage promotions, coupons, loyalty programs, referrals, and personalized incentives. With Braze, you can deliver dynamic incentives within campaigns and Canvases, trigger incentive actions, and synchronize promotion data between systems—without building custom backend systems.

Prerequisites

To use Voucherify with Braze, you will need:

• A Voucherify account
• A Braze account
• Voucherify API credentials
• Access to Braze Connected Content, custom attributes, or both

Integration overview

You can integrate Voucherify with Braze to:

• Fetch incentives in real time using Connected Content
• Trigger incentive actions from Braze
• Send events to Braze for segmentation
• Store incentive data in Braze user profiles
• Send custom attributes to Braze with personal voucher codes

Integration resources

Use the following resources to set up and manage your integration:

• Braze – Voucherify Overview: Overview of the integration and supported use cases.
• Stream Events to Braze: Send Voucherify events (such as redemptions) to Braze.
• Send Data from Braze to Voucherify: Trigger Voucherify actions from Braze campaigns.
• Braze Connected Content Overview: Fetch incentives dynamically into Braze messages.
• Distribute to Braze Custom Attributes: Store Voucherify data in Braze user profiles.
• Export Coupons to Braze: Sync promotion codes for use in Braze campaigns.

Additional resources

• Speedrunning loyalty without leaving Braze: Learn how to run fast, experiment-driven loyalty programs in Braze using Voucherify to power incentives and validation logic.
• Incentive Maturity Scorecard: Assess your incentive strategy and identify opportunities for optimization.