3 min read
Moneybox Revamps Email Strategy With Braze Email Creative Services
Moneybox's legacy email templates affected their ability to effectively engage with their audience and convey their brand identity. These plain text, unadaptable HTML templates held them back from achieving their full CRM potential in the competitive financial services sector.
Moneybox partnered with Braze Email Creative Services to transform their email templates, enhancing both visual appeal and functionality to match their evolving brand identity. This collaboration produced more engaging and adaptable templates, improving customer interactions and simplifying email management.
The revamped email templates increased customer engagement, notably boosting, click-through rates, customer logins and open rates overtime on key campaigns. This overhaul streamlined email management processes and accelerated time-to-value, fueling Moneybox's customer growth and retention efforts.
INDUSTRY
PRODUCTS USED
BY THE METRICS
80%
Increase in unique email clicks since full launch in Jan
Moneybox is an award winning saving and investing app that empowers customers to build wealth with confidence, so they can enjoy life, today and tomorrow. Moneybox educates, engages, and excites their community through strategic email communications, enhancing brand trust and visibility.
To adapt to their expanding audience, Moneybox partnered with Braze Email Creative Services, an in-house managed services offering focused on producing custom, high-quality HTML email templates to help bring brands’ email campaigns and broader email marketing strategies to life.
This journey involved:
- Embedding brand identity: Infusing Moneybox's brand identity and value into each email for consistency and resonance.
- Prioritizing user experience: Redesigning templates to captivate and retain user attention, with the goal of increasing engagement and retention.
- Harnessing advanced tools: Employing analytics to optimize email effectiveness
Email Revolution: Moneybox's Transformation
In collaboration with the Email Creative Services team, Moneybox embarked on a mission to revamp their email strategy, focusing on key strategic enhancements for boosted engagement and streamlined processes. Their core objectives included:
- Increasing customer engagement
- Streamlining email campaign management
- Accelerating time-to-value for their customers
To achieve these goals, Moneybox pursued a strategic approach, focusing on:
- Visual and functional email redesign
- Template flexibility and customization
- Enhanced analytics and feedback loops
The process began with a design overhaul. The Moneybox in-house creative team, working closely with their Content and CRM teams, designed new wireframe templates leveraging Braze Content Blocks, a dynamic personalization feature that allows for easily customisable messages on a 1:1 basis at scale. Designs were also optimized for device view and the heroing of brand assets. The outcome was over 30 new Content Blocks to be used across 6 different email categories.
The wireframes were then passed over to the Braze Email Creative Services. The team delivered on all counts with new, rich templates that were easier to customize and adapt to various marketing initiatives. They also reduced reliance on outdated systems and technical support, empowering Moneybox to run more agile campaigns.
With the updated designs, Moneybox was able to greatly improve the customer experience with intuitive design, high-quality visuals, and a smooth transition from inbox to app.
Lastly, they worked with the Email Creative Services team to revamp their analytics strategy. Now, they are able to measure the effectiveness of their campaigns and action on those learnings.
These strategic phases were part of a focused effort to realign Moneybox's email strategies with their evolving brand identity, ultimately driving meaningful and effective communications with customers and yielding improved engagement metrics post-implementation.
Partnering with Braze has been a game-changer for our email marketing efforts. The new templates not only look great but have significantly enhanced how we connect with our customers, driving engagement and delivering results far beyond our expectations. It's been pivotal in helping us not only meet but exceed our strategic business goals.
Dominix Bloxam
Head of CRM, MoneyboxMoneybox’s Results: Higher engagement, streamlined operations
Moneybox's collaboration with Braze Email Creative Services delivered remarkable improvements across vital performance indicators. The revamped email templates significantly elevated click-through rates and drove a surge in customer logins and engagement. This initiative also expedited time-to-value for customers, enabling faster communication and seamless access to essential app features, ultimately amplifying customer satisfaction and experience.
Key takeaways
- Design matters: Investing in top-tier design, as evidenced by Moneybox's journey, amplifies customer engagement and interaction. Aligning design with brand values and customer expectations can markedly enhance email performance.
- Streamline for success: Simplified operational processes drive marketing agility and efficiency, empowering brands to prioritize strategic initiatives and accelerate growth.
- Expertise amplifies strategy: Harnessing specialized expertise, like Moneybox did with Braze, is pivotal for strategic overhauls. Collaborations offering both technological prowess and strategic guidance are invaluable for navigating complex challenges effectively.
- Customer-centric approach: Prioritizing customer experience in communication strategies, exemplified by Moneybox's enhanced templates, not only meets but surpasses customer expectations. This focus is critical for maintaining competitiveness and relevance in today's markets.
