Brilliance Is Just the Beginning
For far too long, there’s been a misconception that creativity and performance are at odds with one another. But research from WARC and Cannes Lions tells us otherwise, showing that the best brands drive customer acquisition, engagement, loyalty, and retention by leveraging award-winning, data-driven creative campaigns.
To meet the growing demand for creative customer experiences and to help brands bring great ideas to life through technology, Braze launched the 427° Innovation Lab on April 27, 2023.
427° is literally the point at which metal melts and two seemingly impenetrable, totally disjointed objects form something greater than the sum of its parts.
At Braze, 427° is the place where technology is fused with creativity to create the impossibly awesome and forge unbreakable bonds between brands and fans.
427° Beliefs
Technology and creativity should be friends
Data teams and creative teams should not be siloed
Long-term branding and short-term sales are not mutually exclusive
Data can move product, but it can also move people
Melting Points AI: New Flavors of Creativity
Brands today are at a pivotal moment in their customer engagement efforts. As AI has leapt into the marketing mainstream, leading executives, investors, analysts, and others have begun to wonder what the long-term impact of this technology will be.
But as AI grows in importance for customer engagement, marketers are discovering that it’s not enough to invest in AI solutions—you need to have a clear vision for what you’re looking to achieve. AI’s capabilities are vast and impactful, but making the most of them requires thoughtful experimentation and iteration. To set you up for success, Braze 427° Innovation Lab has created a new collection of crawl/walk/run AI use cases for customer engagement.
