Silo-Busting: easyJet’s Flight Path to Unified Customer Engagement

November 20, 2024 at 2pm GMT / 9am ET

Ready for takeoff? Join us as we navigate easyJet’s mission to enhance customer engagement by breaking down data silos and soaring towards a unified platform strategy! In this session, we’ll explore how easyJet’s decision to implement a new customer engagement platform was fueled by the need for a comprehensive view of customer touchpoints and the importance of being data-driven.

What you'll learn:

• How to identify and dismantle data silos to create a seamless customer experience
• Best practices for selecting and implementing a customer engagement platform that fits your organization’s needs
• Strategies for fostering cross-team collaboration to ensure successful multi-channel orchestration and engagement

Speakers:

• Sandy Ghuman, Senior Product Owner - Customer Data & Transformation, easyJet
• Alexandra Mocanu, Principal Customer Success Manager, Enterprise, Braze